Category Archives: business startups

Soul Trader the Video – Rasheed brings his book to life

Rasheed-OgunlaruIn 2012 I wrote a review of Soul Trader – Putting the heart back into your business.

The book was written by Rasheed Ogunlaru the life and business coach for the Business & IP Centre since our earliest days. In my review I praised Rasheed for writing in a style that brought his amazing positive energy on to the page through to the reader.

However, there is no real substitute for seeing and hearing him in action. Something he has now addressed with Soul Trader – Coach Yourself Video.

In this video Rasheed covers the same seven plus one C’s used in the book:

  1. Introduction: Get ready; how to use video to help you grow.
  2. Clarity: Set your vision, mission & goals, find your unique path.
  3. Customers: Know who they are & learn how to win their hearts
  4. Courage: Grow confident using your inspiration / inner strength
  5. Co-operation: Build rich relationships to help your business grow
  6. Conversations: The art of converting contacts into business.
  7. Creativity: Tap into the energy, framework and flow to flourish
  8. Compassion: Taking care of yourself, others and business. 9. Change: How to face it, embrace it and shape it.

Once again Rasheed’s wonderful blend of passion, soulfulness and practical hard-headed business advice make for a powerful combination. Only this time you can hear the energy in Rasheed’s wonderfully mellifluous voice, and see it in his eyes and his body language.When he takes you through a practical exercise, of which there are many in the video, and then tells you to pause the video to write your answers down, you really feel you want to do it.

As in the book, Rasheed emphasises the importance of being clear about, not only what you want to achieve in business, but about your personal life goals, and how well they fit with your business aspirations.

He gets you to conduct a personal SWOT analysis (strength, weakness, opportunity, threat). Which is an excellent way of helping to discover what you do well, and what you need to work on or get help with. Next in importance is your customers. Who are they, what are their problems, needs and desires, where can you find them, and how much will they pay?

Customers Slide

The video concludes by reviewing the changes you will need to be prepared to make to adapt your business and yourself to a constantly changing environment. To ensure your business continues to develop and succeed over time.

A new begining for In through the outfield

From today In through the outfield will switch from being an official British Library Business & IP Centre blog to a personal one from me Neil Infield.

The reason for this is the creation of an Innovation and Enterprise team blog written by my colleagues in Business & IP Centre, as well as our partners.

The blog will cover the essentials of starting and growing your business with stories from people who have already been there and can share their experiences. We will be talking about their successes and learning from mistakes made along the way.

BIPC-blog

Introducing social media for small business

Last year I gave a workshop about my blog as part of our Web in Feb month of activities.pinterest_logo

This year I have been asked to turn it into a regular workshop by extending the coverage to social media.

Using the tried and trusted ‘Ronseal’ approach we came up with ‘Introducing Social Media for Small Business’ as the title.

So far I have the run the workshop twice, with more to follow on 15 and 29 May. It has proved popular, but I am struggling to fit everything in to the two hours available. Social Media is such a big topic and the platforms continue to grow, with Pinterest being the latest hot topic.

Here are my top twelve tips for Social Media success:

  1. Try to limit to 30 minutes a day
  2. Keep it professional – you might go viral in a bad way
  3. Keep an eye out for new services
  4. Try to measure results
  5. Cull any activities that don’t help your business
  6. Try to stay focussed – keep away from the Lolcats
  7. Be a person online – but not too personal
  8. Always try to add value
  9. Don’t just lurk – contribute
  10. Try to be ‘marketing lite’ – avoid spamming
  11. Have a consistent brand / name across your social media platforms
  12. Have fun with it

I recently posted my workshop slides onto Slideshare and was surprised to discover that I already have had 127 views there.

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introducing-social-media-for-small-business

Eat Street has sold out… of food

As last Friday was a lovely warm day I decided to pop over to Eat Street (now KERB) for lunch.

Unfortunately I had left it a bit late and by the time I got there everything had gone.

However, I did have a a nice chat to the staff on the Bell and Brisket stand about their non-Kosher hot salt beef bagels, and how they had to struggle through the miserable winter months until the rewards of the late spring weather brought out the customers.

Next week I will make sure I get out nice and early before they run out of supplies.

Just looking at the photos makes my mouth water.

Bell_and_Brisket

Answer our questionnaire and win £50 worth of John Lewis vouchers

866529_feedback_form_excellent by Dominik Gwarek - kilashi

Source http://www.sxc.hu/photo/866529

We would love to hear from you about the difference the British Library Business & IP Centre has made to you and your business. Your participation is crucial in helping us secure future funding and ensure that we continue to meet your needs.

I would be grateful if you would spend five minutes to complete this survey. The information you supply will be kept strictly confidential and will only be used for this purpose. As an incentive, your name will be entered into a price draw and you could be one of three people to win £50 worth of John Lewis vouchers.

The survey will be closing on 19 March 2013.

Many thanks in anticipation.

Success Story – Rachel Kolsky and Go London Tours

Rachel_KolskyI have known Rachel Kolsky for many years prior to my starting here in the British Library Business & IP Centre.

So it was great to be in a position to be help with her growing business Go London Tours. As a prize-winning Blue Badge guide, Rachel certainly didn’t need any tips from me on how to give tours. However, marketing (as is so often the case) was not her strong point, so we worked on reaching a wider audience.

One of the best ways to demonstrate your expertise and passion to the world, is to publish a book. And this is just what Rachel has done, along with co-author Roslyn Rawson. Jewish London is already on its third print-run, with great reviews on Amazon. I am hoping as a consequence tourists will start flooding onto Rachel’s website and book onto her tours.

I have read Jewish London, and endorse those positive comments. It is clearly laid out with a great  many colour photos of the sights. It includes several walking tours of different parts of the city  showing off their Jewish heritage, and discovering hidden gems. Rachel’s enthusiasm shines through the text and makes you want to take a look. And I love the way she always includes suggestions for places to eat on route. In my view there is nothing worse than exploring on an empty stomach.

Kiratiana Freelon has kindly given me permission to reproduce part of an interview Rachel gave to kiratianatravels, and which appears in full in Kiratiana’s Travel Guide to Multicultural London.

If you had to describe Jewish London in one sentence, what would you say?

Jewish London offers tourists, as well as residents, a wealth of experiences: cultural, religious, artistic and gastronomic.

How did you first develop your signature Jewish Tour of Brick Lane? When did you start? About how many people have you taken on the tour over the years?

My first public tour of the Jewish East End was in September 2000, the year I earned my first guiding qualification.

However, the Jewish East End remains the classic tour. You can begin at the edge of the city or you can, as I now prefer, start within the Jewish East End at Aldgate and weave your way in and around Brick Lane. That way, you uncover the stories of the Jewish community for whom this area was once their home and workplace.

The tour continues to develop as more stories come to light and my groups share their family experiences with me. What was once a street of houses is now a filled with tailors and banana ripeners, furriers and synagogue caretakers. Their memories, together with the ever changing nature of Brick Lane, is what makes this a continuing fascination for me. I never tire of leading the Jewish East End tours in Brick Lane.

Literally thousands of people, whether Londoners or tourists, whether on foot or in vehicles, have been on my tours, and here’s hoping there will be many more.

The Jewish East End was larger than many imagine, and many groups, once they have rediscovered Brick Lane, want to explore further. I have devised a series of Jewish East End tours that cover areas such as Whitechapel, Mile End, and Stepney, or specific themes such as Radicals & Revolutionaries and Women of Worth.

Why did you finally decided to write the book?

Roslyn, my co-author, and I love travelling. Wherever we are in the world, we seek out Jewish heritage, synagogues, and try and meet members of the local communities. Amazingly, there was no guidebook to Jewish London. Despite a growing interest in London’s Jewish heritage, vibrant cultural centres, literature festivals, music and dance, no guidebook existed to ensure visitors and residents have all the information they need in one easy-to-read format.

Roslyn and I volunteer at Jewish Book Week and, two years ago, after one of our shifts, she asked me if I had ever thought of writing a book based on the tours I lead around London.  Roslyn’s knowledge of the Jewish community, particularly the synagogues and food, matched my knowledge of the history of Jewish London. iI seemed that we must write the book!

The book covers both walking tours around key areas of Jewish interest, but also includes features about historic cemeteries, Jewish art and artists, important Jewish personalities such as Disraeli and the Rothschilds, areas off the beaten track, and suggested days out. Holocaust memorials are all listed, and museums and Judaica are profiled. Several sites are relatively unknown, so we hope the book will encourage greater number of visitors.

Jewish_London_cover

Spring Market 2103 competition winners

In January we ran a competition to find designers and makers who have used the Library to develop their ideas, the prize was a day selling their products at our at our Spring Market on Monday 4 March 2013.

The winners of the competition also get training in running a market stall, free business advice through the Business & IP Centre, as well as marketing support from the Library.

I bought some great presents at last years Spring Market so am really looking forward to this one.

Spring Market winners 2013

Ali Miller
Ali’s handmade and UK produced homewares have a traditional, nostalgic feel with a twist of British quirkiness. Her vintage inspired work has been featured in the BBC’s Sherlock Holmes series as well as in notable publications such as Elle, Financial Times and The Telegraph. Ali has attended the Library’s ‘Make it, Sell it’ event and used our Business & IP Centre for research.
www.alimiller.co.uk

ali-miller


Anthropoid Clothing
Using her training as a scientific and natural history illustrator, Abigail Lingford creates bags, home wares, clothing and shoes inspired by her love of science. She was shortlisted for the BBC wildlife artist of the year in 2012 and has been featured in Time Out and The Guardian. She is inspired by our exhibitions, including ‘Out of This World’ on science fiction. She is also a user of our Business & IP Centre which helps her to commercialise her work.
www.anthropoidclothing.com

anthropoid-clothing


Boodi Blu
Upcycling has become increasingly popular in recent years. Boodi Blu’s Sarah Marafie has utilised this to create beautiful bespoke pieces of china and porcelain jewellery. The china she uses has been found buried or washed up on river banks, building an historical story to the jewellery. Sarah has used our Business & IP Centre to better understand intellectual property, copyright and to attend our ‘Knowing your Market’ workshop.
www.boodiblu.com

boodi-blu


Euan Cunningham
A professional artist, Euan has applied his ink and watercolour drawings of London landmarks to items such as greeting cards, mugs, t-shirts and prints. Euan was featured in the Sunday Times and his card designs are now sold in Fortnum and Mason. The Library’s building has influenced his work – watch out for the British Library print!
http://commissionahouseportrait.com/

euan-cunningham


Josie Shenoy Illustration
Josie is an illustrator and designer who is inspired by storytelling and has a passion for fusing hand-made and digital approaches. Josie’s success is growing; she has recently sold her work with Topshop and ASOS. Josie attended our ‘Make it, Sell it’ event and has enjoyed our exhibitions such as ‘Mughal India: Art, Culture and Empire’.
http://josieshenoy.com

josie-shenoy


Lisa Edoff
Swedish graphic designer Lisa Edoff creates beautiful products inspired by folk tales, nature, pop culture and the surrounding environment. She was directly approached by notonthehighstreet.com to become a partner and her products have been recommended by The Independent Magazine. Lisa has used our Business & IP Centre to attend our ‘Beginner’s guide to IP’ workshop, get one-to-one business advice and to network with other makers.
www.lisaedoff.com

lisa-edoff


Lucy Alice Designs
Lucy Porter has been creating gifts, cards, jewellery and homewares since 2011, all of which are influenced by her love of illustration and the British outdoors. Lucy was Runner up in the New Design Britain Awards in January 2012 as well as an exhibitor at MADE 12. Lucy has used the Library’s Business & IP Centre to research intellectual property and to create her business plan as well as researching British wildlife in our wider collections.
www.lucyalicedesigns.co.uk

lucy alice designs


Motties
Environmentally friendly Motties, are cosy and stylish slippers handmade from recycled leather materials. Alexa Mottram, the designer and creator of Motties, donates £1 from every sale to the homeless charity Emmaus. Alexa has received notable press coverage from The Independent, The Daily Telegraph and The Guardian. Her focus is on ethical fashion and she used the Library’s collection to research her MSc in Sustainable Architecture and Energy Studies, which has influenced her design work.
www.motties.co.uk

motties


Nette’ Leather Goods
Talented Californian turned Londoner, Johnette Taylor produces high quality leather goods such as purses, iPad cases and bicycle accessories. Her hand crafted accessories are made to last as well as being designed for functionality and attractiveness. In 2010, Johnette won a start up grant from the Prince’s Trust, and is currently a finalist in the Brand Amplify competition. She attended our creative and fashion meet-ups and training sessions on copyright and registered designs.
www.netteleathergoods.bigcartel.com

nette-leather-goods


The English Tee Shop
Alia Qadir designs and makes a range of luxurious printed t-shirts for women. Her emphasis on Englishness is central to the brand and can be seen through her use of the English language on the t-shirts as well as manufacturing her line solely in the UK. Alia has used the Library’s Business & IP Centre to do market research and has attended a trends workshop with our partner Insider Trends.
www.theenglishteeshop.com

the-english-tee-shop


Wonderhaus
Wonderhaus is an urban jewellery brand created by Julia Roy Williams. Julia gathers inspiration from urban environments, looking at architecture, music and other sub cultures and transforms this into beautiful jewellery made from materials such as bronze, leather, perspex and rubber. Julia’s jewellery has been recommended by The Sunday Times and Grazia as well as being seen on celebrities such as Erin O’Connor. Julia has been inspired by our exhibitions, including ‘Magnificent Maps’, our online gallery of images and our St Pancras flagship building.
www.wonderhaus.co.uk

wonderhaus

Spring Market 2013 competition: Made with the British Library

spring-market-comp-web-pageOur Spring Market in 2012 was such a success, we decided to run it again (surprise).
So if you are a designer or maker and you have used the Library to develop your idea, why not apply?

The prize is a stand at our Spring Market on Monday 4 March 2013 on the British Library Piazza in London. The Market is part of our Spring Festival and will show off the work of ten of the most innovative jewellery, fashion, homeware and craft designers who have used the British Library. If you have attended an event, used our Business & IP Centre, seen an exhibition or have a Reader Pass you are eligible to enter.

We have up to 5,000 visitors at any one time. You’ll be able to exhibit and sell your products to our visitors for the day, get experience and training in running a market stall, gain free business advice through our Business & IP Centre, plus lots of marketing and press exposure.

See the winners of last year’s Spring Market competition

Your prize

  • A market stall during the Spring Market. We will provide a stand, fabric covering and basic staging.
  • A workshop on how to dress your stand and gain the most out of the opportunity.
  • Your work featured on the British Library website.
  • We will promote your products via the British Library’s marketing channels including Twitter, Facebook, blogs and our website.
  • You’ll be included in a British Library press release sent to major national and local publications.

Competition criteria

We are looking for designers and makers who:

  • Produce fine art and photography, graphic art, jewellery, crafts, home-ware, fashion or other products.
  • Have been trading for at least six months in the UK.
  • Have a product range which has potential to make a fantastic visual display on a market stall.
  • Can sell the majority of products for around £30 or less (so that it is affordable for passing trade). Although it is fine to have a small range of high-end products to show the full range of your work.
  • Are able to attend the workshop for competition winners on Friday 8 February 2013.
  • Have used the British Library e.g. for events, exhibitions, our collections and Business & IP Centre.

How to enter

Complete our word document form and email it to springmarket@bl.uk by midnight on Sunday 27 January 2013.

Download the application form

Read our competition terms and conditions

Key dates

Midnight on Sunday 27 January 2013: Deadline for the competition
Friday 1 February 2013: Winners announced via email and on our website
Friday 8 February 2013: Workshop for the winners
Monday 4 March 2013: ‘Made with the British Library’ Spring Market

Web in Feb 2013 is nearly here

WebinFeb logoOur annual Web in Feb will be here very soon so have a look at what we have on offer and start booking up before they sell out.

Search Engine Optimisation for small businesses workshop

Tuesday 5 February 2013, 10.00 – 14.00

Learn how to improve your website so that search engines, like Google, list or rank it better and higher.

Science and technology information for the business user

Tuesday 5 February 2013, 14.00 – 16.00

Get a competitive edge by exploring our incredibly rich resources on technology-based products.

Social media for business innovation

Wednesday 13 February 2013, 10.00-12.30

Learn how to improve your products and services by using  social networks including: LinkedIn, Facebook and Twitter.

Marketing masterclass for small businesses

Wednesday 13 February 2013, 14.00-18.00

This workshop will introduce you to new ways to think about how your online marketing and will give you the opportunity to apply these marketing strategies directly for your business.

Insider trends: The future of e-commerce

Monday 18 February 2013, 18.00 – 20.00

Get the latest trends to get a head start on  the social media revolution.

Manage your business on the web

Tuesday 19 February 2013, 18.00 – 20.00

Save precious time and money by learning about the different web applications out there which can help you run your business, many of which are free.

Introducing copyright workshop

Thursday 20 February 2013, 14.00-16.00

Find out how copyright protection is different from other forms of intellectual property and why it is essential for your business to protect the works created online.

What next for your invention? Plan, prototype or protect?

Thursday 21 February 2013, 13.00 – 17.30

Join this practical workshop to learn all the key issues that need to be covered when you plan, prototype and then protect your online or digital devices.

How to crowdfund for your business

Tuesday 26 February 2013, 18.00 – 20.00

Explore the latest Crowdfunding trends to raise capital and discover an approach to Crowdfunding that works best for you.

Managing money and saving time with Sage One

Wednesday 27 February 2013, 18.00 – 20.00

Find out about the online mobility of the cloud-based accounts and payroll software.

Mobile Marketing Demystified

Thursday 28 February 2013, 14.00 – 16.00

Get an introduction to the next frontier of marketing – apps and mobile websites.

 

Writing about ‘Web in Feb’ on Twitter? Use our hashtag and see what everyone else is saying: #webinfeb

Your New Year’s resolution – a new website?

Arganic oil bottleFor many small business their website is the key element of their marketing strategy. So I am often surprised just how poor some of these are. One of the worst consisted of white text on a bright red website which meant I couldn’t look at it for more than a few seconds without hurting my eyes.

So as well as emphasising the importance of a blog in bringing in visitors, I always encourage people to get a professional looking website that matches their product or service.

Dana Elemara’s Arganic website is an excellent example of how to use high quality photos and illustrations along with consistent page design and text fonts.

Which brings me to Sarah Warsop the British Library’s jewellery designer in residence. My colleague Fran Taylor our Marketing Manager for Creative Industries has been helping Sarah to discover inspirational collection items in the library.

My job has been to help Sarah develop the business side of her creative activities.Her previous website was more focussed on her dance practice and her other creative projects. She wanted a site that would be easy to setup and maintain, and to better show her amazing jewellery designs. And of course I suggested she include a blog.

So I was really excited to see this week that she had taken the plunge and moved to a new site using SquareSpace. In my opinion the result is simply stunning. http://sarahwarsop.com/

Sarah Warsop new website