As part of my presentation, during our Practical Market Research workshop, I have a slide showing three very different types of bottled water.
The images nearly always trigger an insightful discussion about branding and niches within markets, and how entrepreneurs need to think very carefully and strategically about their product and service. Are they going to target the top of the market populated with ‘high net worth individuals’, the growing green consumers, or perhaps the ethical demographic?
As you can see from my screen shot, I cover all of the above sectors with my examples.
The second brand is Tasmanian Rain and claims: This uniquely pure rainwater is captured on the pristine island of Tasmania, Australia where the air is scientifically proven to be the purest in the world. The air currents travel over Antarctica and 10,000 miles of open ocean eventually reaching the western most part of Tasmania, “the edge of the world”. Here, TASMANIAN RAIN is collected before ever touching the ground, therefore never absorbing impurities, and resulting in a water that is ten times more pure than other premium and artesian waters.
Finally, Belu is an ethical brand and claim to produce the UK’s most eco-friendly bottled water.
It is 100% carbon neutral with the UK’s first plastic bottle made from corn not oil. We deliver one month of clean water per bottle we sell and donate all our profits to clean water projects.
All of this is a rather long winded way of getting to my appeal for empty bottles of these (or any other niche filling bottled water brands) as example for me to hand round in my workshop.
If you happen to be passing by The British Library and could drop them off at the front desk for me, I would be very grateful.