My new favourite trademark… Magicman

MagicmanLOGOWhilst enjoying my ‘mindful commute’ on my Brompton (as recommended by the Evening Standard – How to have a mindful commute), I spotted a van with my new favourite trademark – Magicman.

I had a quick search on the UK IPO trademark database and was relieved to see it was registered to Magic Man Limited under class 37;
Maintenance, repair and restoration and resurfacing of all (i) surfaces, cladding and facades (in each case both internal and external) including but not limited to ceramic tile, stone, stone resin, marble, granite, wood, laminate, uPVC, plastic including but not limited to thermosetting plastic, glass and powder-coated surfaces and (ii) fittings including but not limited to bathroom and kitchen worktops, sanitaryware, floors and doors; glass scratch removal; plumbing; general commercial and domestic repairs.

Magicman and van

Surprisingly there is only one other use of Magic Man on the database. It is owned by Dieck & Co. Erfrischungsgetränke OHG, and is used for;
Class 32 – Beers; mineral and aerated waters and other non-alcoholic drinks; energy drinks, fruit drinks and fruit juices; syrups and other preparations for making beverages.
Class 33 – Alcoholic beverages (except beers); alcoholic mixed beverages and alcoholic energy drinks.

Even more of a surprise was only finding one reference to ‘magician’ on the database, which is now dead, but was owned by Branston’s Limited, and used between 1948 and 1997.

Magicman has plenty of examples on their website of their ‘magic touch’ to “repair, renew and restore”.

window_repairhard_surface_doors

 

 

Fracking with the F-word on the Battlestar Gallactica

battlestar_galactica_logoOne of the ways I try to ameliorate the boredom of my five hours of daily commuting is to distract myself with entertaining TV shows.

I have always been a fan of Science Fiction, and still remember watching early Doctor Who episodes from behind the sofa in my youth, and revelling in the cult trash of Blake’s Seven in my teens.

So I was aware of Battlestar Gallactica, but was confused by very mixed reviews of the series. It turns out there were two separate versions of the series, with a rather weak original from 1978, followed by a far superior ‘reboot’ from 2004.

The premise of the series is a familiar one from the annals of Sci-Fi. Robots developed to serve humankind develop consciousness, rebel and go to war against their masters. The Battlestar Gallactica version of this story takes place far into the future, after we have left earth and colonised distant space.

It follows on from 40 years of peace after a bloody war against the Cylons. Needless to say the Cylons (dismissed as ‘toasters’) have not been idle. They have spent the time infiltrating the human defences, using replicants (referred to as ‘skin jobs’). When their offensive finally starts the consequences for the human population are devastating, with billions wiped out in a nuclear apocalypse across the 12 colonies.

A mere 50,000 manage to escape destruction in a rag-tag collections of space-ships under the protection of a rather long in the tooth battlestar (think rusting old aircraft carrier), under the leadership of retirement ready admiral Adama. Their desperate hope is to find a new home in the now mythical planet of earth, whilst avoiding any run-ins with the vastly superior fire-power of the Cylon fleet.

Battlestar-Galactica

So far so straightforward, with the addition of lots of fighting to keep things from getting dull. However the writers manage to take the story to the next level by exploring the overlaps between human intelligence, and these newly created sentient beings. For instance the many of the humans have a belief in their ‘old gods’, but this is trumped by the Cylon’s much stronger faith in their one god. They firmly believe it is their destiny to discover and repopulate earth, instead of the humans.

In one episode the humans are shown to be capable of an ‘inhuman’ level of cruelty to a flesh and blood Cylon. An ongoing theme concerns the humans who fall in love with ‘skin-jobs’ and vice-versa. Each being perceived to have betrayed their community. One case even leads to the birth of a human-cylon hybrid child, over whom both sides contest ‘onwership’.

As you can see, the four series of the show has kept me entertained with rapt attention over the past few weeks. But that is not the theme of this blog post…

For many years I have been aware of – and irritated by – the way American television programs are so prudish. Having been used to hearing swearing on British television since a teenager, it always seemed odd to have hard-hitting US programs limit themselves to the occasional mild obscenity. The notable exception to this rule is the HBO subscription channel, who have produced such wonderful series such as Six Feet Under, Curb Your Enthusiasm and Game of Thrones.

So, I was shocked to hear the F word uttered in the very first episode of Battlestar Gallactica. How were the makers of the show allowed to do this on American network channels?

But when I started listening more closely I realised the F word being used wasn’t ‘fuck’, but ‘frak’. Thanks to the hard work of some dedicated viewers it is possible to hear every frack voiced during the show on YouTube.


As you can hear, the word is used in all of its rich and varied contexts and meanings. Needless to say Wikipedia has a whole page on the use of frak and fraking in the series, and difference between the ‘frack’ used in the earlier version of the show.

At first this substitution seemed ridiculous. But after a while it began to seem natural and didn’t interfere with my enjoyment of the series. In fact it enhanced the ‘believability’ of the show. After all, people do swear a lot in life and death situations, and the military are famous for their sweariness.

So if you do get the chance to watch this epic series, which according to a friend was a “life-changing” experience, listen out for lots of fraking and try not be offended.

The Humble Cycle Clip

When I first started this blog back in 2006, my intention was to review a selection of significant product innovations and the impact they have had on our lives.

My post on the Paper Clip remains one of the most popular, but over the years I have rather neglected this topic.

But thanks to my daily ride aboard my Brompton folding bicycle, I found myself in need of one of the most simple products of all time – the humble bicycle clip.

This time the objective is not to hold pieces of paper together, but to prevent trousers getting caught in grubby oily cycle chains, ruining the sartorial elegance of the trouser owner.

Now, some simple hearted folk might say that socks were perfectly capable of fulfilling this important role, in addition to keeping feet warm. But having tested this approach thoroughly, I’m convinced there is a better way.

My first choice was the traditional steel sprung cycle clip available from ‘all good bicycle shops’. And I was happy with this method for a few weeks. But gradually I became annoyed at the way they often slipped down during riding, or how they pinched my growing calf-muscles. They are also quite fiddly to store between journeys. The temptation is to hook them over the handlebars. But this inevitably results in them rotating around and dropping to the ground with a clang, followed by scrabbling in the road to pick them up.

Steel cylce clip

I turned to Google for a better solution, and found a coalescence of positive reviews around the leather trouser strap from Brooks England. This long established British firm are known for making the best leather replacement seats for bicycles. The product is almost as simple as its shiny rivals, and consists of a steel band, which in this case is covered in soft leather. The difference is the band rolls up into a neat little ball when not in use.

Brooks cycle clip

The cost compared to a steel clip was a challenge, but I decided the potential benefit was worth the investment. And I was proved right. As with all well designed products, daily use is either almost unnoticed or a small pleasure. The way my Brompton folds away is an example of the latter.

Not only does the band fulfil its primary purpose of holding my trouser leg firmly in place, despite the jarring of London’s badly potholed roads, it is simplicity itself to fit, and sits nice and securely on my handlebar when not in use. What more could one ask of a product?

Farewell Boris Bikes – hello to the Brompton folding-bike experience

Brompton logo smallDuring my daily commute from Eastbourne to St Pancras and all the way back, I have been doing some ‘commuter observing’. And I have noticed most ‘hard-core’ travellers have two specialised devices in their possession. The first is a computer screen of some kind, to help distract from the long train journey by delivering various forms of entertainment.

This can vary from reading ebooks on a Kindle or similar, to watching the latest instalment of Game of Thrones on an iPad or Andriod tablet. Occasionally I have even spotted commuters actually doing work on the train.

Now that I have settled on my somewhat garish clementine orange Yoga Pro ‘laptop’, it is time to move on to the second of these devices.

And that takes us from new technology to an invention nearly 200 years old – the velocipede, more recently known as the bicycle.
Brompton Logos B&W on top

But for the serious commuter just any old bike won’t do. Or more specifically, won’t be allowed by the train operating companies. Having endured standing room only on trains for many years, I am sympathetic with banning of full-sized bicycles during the rush-hour times. Although, perhaps bringing back the guard’s van would be a way of accommodating conventional two-wheelers.

In the meantime, the only solution is a folding-bike, and this explains why they are such a common sight on my morning and evening journeys. With the rapid increase in cycling in London over the past few years has come an increasing choice of bikes, and folding-bikes in particular.

Using my information search skills I conducted thorough research into the subject, and came up with a shortlist of two manufacturers. Both had excellent reviews, and both cost just under £1,000. The first was of course the Brompton, which is by far-and-away the market leader. And a proud ‘made-in-Britain’ product exported around the world.

So being perverse I decided to go for the alternative brand. I found a shop near Eastbourne which stocked both makes, and explained my wishes to the salesman over the phone. He assured me that I would come out of the shop with a Brompton rather than the brand I wanted. And it turned out he was right. After a short discussion, the superiority its ingenious folding system and 25 percent smaller size when folded, won me over to the Brompton.Brompton folding bike

But why I hear you asking, have you abandoned the wonderful Barclays Bike Hire Scheme you blogged about in 2010? The answer – sadly, is that the Boris Bike service (which should really be called ‘Ken Bike’ in recognition of Boris’ predecessor Ken Livingston’s decision to implement the project) is not reliable enough for my needs.

A combination of glitchy technology and lack of bikes has always been something of a problem. But  since moving to Eastbourne, at least fifty percent of my attempts to hire a bike have failed. And doubling the annual subscription to £90 has only added insult to injury. The unreliability of the Barclay’s scheme added significantly to the stress of my morning journey. And as the secret to successful long distance commuting is to remove as many variables as possible, it had to be replaced with something more reliable.

Today is only day-one of my folding bike commute, so it is too early to say how effective this serious investment in improving my commuting experience will  turn out to be.

 

Using Twitter to get Lady Gaga’s attention

Dayne HendersonIn my workshop Introducing Social Media for Small Business I talk about Twitter’s unique ability to engage with otherwise inaccessible public figures.

To be honest, someone with millions of followers is unlikely to read every tweet sent their way. But it is possible to get noticed if the content piques their interest.

This is one of the wonders of social media over traditional forms of communication. You wouldn’t expect a letter, text or fax to be read by your celebrity target, let alone to get through on the telephone, or meet them in person. They would all be filtered out by their agents and minders.

But in fact many high-profile figures revel in the opportunity social media, and Twitter in particular, has given them to be in direct contact with their fans.

A recent story in the Metro newspaper gives a great example of this unprecedented access. Fashion designer Dayne Henderson who produces latex fetish outfits in his spare room in North Shields, uploaded some images onto Twitter. These got the attention of Lady Gaga, who commissioned him to make 19 headpieces for her world tour.

As Dayne told the Metro, ‘I never in a million years thought my first bit of work as a self-employed designer would be with Lady Gaga’.

Lady Gaga

Lady Gaga wearing one of Dayne Henderson’s latex designs

Personalised car number plates. Fun – Flash – or just plain Naff

Last November the father of autonumerology, Noel Woodall died at the age of 82. Noel is credited with creating the market for personalised car number plates in the UK, worth more than £2bn to the Treasury since 1989.

Noel WoodallHis interest in what grew into a multi-million pound business began in 1960 when he noticed a car driving past with the plate BB 4. He discovered it belonged to a local Blackpool Bookmaker. Thinking other people might also be interested in memorable number plates, he started the first cherished number plate business in the country.

As this was in a time before the Internet, Noel went on a research mission to his local public library, and was surprised not to find a single book on the subject. So, being the entrepreneurial type he put an advert in the RAF’s Air Mail magazine, asking for information about distinctive number plates. He received so much information in response, he decided to compile and publish it in a small book entitled Car Number Galaxy – Celebrities. It cost him £250 to produce, which was 6 months’ wages at that time.

He went on to publish more than 20 books, including Veterans, More Celebrities, Cartoons and a series called Car Numbers, written with Brian Heaton and described by its publishers as “one of the longest running, and most popular publications about vehicle registrations”.

Car Number Galaxy 1963

As for me, I grew up with a strong prejudice against preening drivers who paraded around the streets with vanity plates adorning their shiny cars, like some kind of automotive bling jewellery. I couldn’t think of a more idiotic way to waste money than to ‘invest’ in an ‘IAM GR8’ plate.

So, I was glad to read that even people involved in the industry recognise its controversial nature. Piers England an auctioneer from the DVLA’s auction company admitted, “We call them marmite products – you either love them or hate them.” To quote one contributor to an online discussion “When I see a vanity plate, I think only one thing: ID 10T”.

List of the 10 most expensive plates sold by the DVLA

  1. 1 D – £352,000
  2. 51 NGH – £254,000
  3. 1 RH – £247,000
  4. K1 NGS – £231,000
  5. 1 O – £210,000
  6. 1 A – £200,000
  7. 1 OO – £197,000
  8. 2 O –  £142,000
  9. 6 B – £130,000
  10. 1 HRH – £113,000

So how then can I even start to justify my recent purchase of N11 1NFO for my humble Skoda Octavia? The answer is a combination of my failing memory and local car park rules. Until recently there was an opportunity to end a shopping trip in town with a good deed by handing over my parking ticket to a new arrival. The grateful recipient could then benefit from whatever time remained.

The local council became aware of this ‘good Samaritan’ behaviour and decided they were losing valuable income. The solution was to introduce shiny new ‘intelligent’ ticket machines which required your car registration number in addition to payment. This was printed on the ticket to prevent it being transferred to another car. So no more ‘random acts of kindness’ in the council owned car parks thank you very much.

As well as being frustrated by this meanness of spirit, this change led to a challenge for me. Sadly I have never managed to memorise any of the number plates of any of the various cars and motorbikes I have owned since passing my driving test back in 1976. So I would either have to park with my bumper in view of the ticket machine or keep a note of my number to hand. A third and unexpected solution was to buy a new plate with a memorable number.

After much internet research and even more soul-searching I was finally ready to go ahead and join this group I had enjoyed despising for so many years. The change in my thinking came about when I realised a personalised plate was just about the only way to express personality and even humour on a product that is standardised and factory produced. If you own a Ford Mondeo it looks just a like any other Ford Mondeo apart from a limited range of colours. Although I did see a chrome-plated car the other day which was so bright it actually hurt my eyes.

chrome-mercedes

But just having an initial or two, combined with a number seemed to be a wasted opportunity. And I began to take notice of properly memorable numbers I came across in my travels. Whilst cycling through the East End of London on a ‘Boris bike’ I spotted SK1NT on the back of a brand new Rolls Royce. A nice example of four wheeled irony. I also saw a rather surprising DARR0N on an Audie A4 queuing to get out of Legoland.

Mazda car MX55-NOB

My challenge was to see if I could find a memorable plate amongst those listed at the DVLA  starting price of £250. Needless to say, there wasn’t anything close to ‘librarian’ at that price. I compromised on a combination of my initials and info (my chosen profession), with an additional redundant ‘I’ stuck in the middle.

The irony of this story is that by the time I had deliberated, purchased the number, had the plates made up, sent in the forms, and finally got out my screwdriver and physically replaced them, the council had changed their parking policy. Outraged shoppers had bombarded the local council with complaints and the local newspaper had picked up on the issue. After initially robustly defending their new ‘fairer’ policy, the politicians realised they were on a losing wicket and eventually caved in. So now when I go shopping I no longer need to enter my number plate into the ticket machine, undermining the original reason for personalising my car’s identity.

 

A revolution in websites has arrived 25 years after the birth of the Web

Tim Berners-LeeThe World Wide Web turned 25 this month, and it got me thinking about how website creation has changed since Tim Berners-Lee first proposed it to his boss at CERN in 1989.

For the first few years websites had to be hand-coded by computer programmers, which rather limited their number and design.

My first website was built back in the mid 1990’s, for my Hot Dog prothen employer Hermes Pensions Management. I used, what was then, state of the art software in the shape of HotDog Pro from the wonderfully named Sausage Software.

It was something of a labour of love, as each new page was another step on a steep learning curve. However just like the game of Snakes and Ladders, one false step forward could result in many steps back. I still remember clearly the moment we realised moving one page, required manually editing links on every single page on the site.

We made a major leap forward when a colleague in our IT department suggested using FrontPage from Vermeer Technologies. This company was soon taken over by Microsoft who were keen to establish themselves in the world of web. As one of the first “WYSIWYG” (What You See Is What You Get) editors, FrontPage was designed to hide the details of the dreaded HTML (hyper-text mark-up language), making it possible for novices to create Web pages and Web sites. Even better, when you moved a page, it automatically updated all the relevant links!

Microsoft Frontpage

However although FrontPage was wonderful improvement, it did have major deign limitations, and it was all too easy to spot ‘FrontPage’ websites.

Next on the scene for me was Dreamweaver version 2, the ‘Ferrari’ of web design software (beautiful and fast… and a bit flaky at times). After a couple of days training we were able to start producing complex websites with beautiful pages.

Dreamweaver v2

After many updated versions, Dreamweaver is still available today but is dying a slow death thanks to content management platforms such as WordPress and Drupal (Dreamweaver is still dying).

But in the last year or two the world of website creation has been truly revolutionised by template based, low cost services from the likes of Weebly and SquareSpace.

Now almost anyone can create professional looking websites, with no technical skill at all.
I surprised myself by managing to create a very simple but attractive website for my father within a couple of hours using SquareSpace. Compare that to the week it took me to create a 20 page website for SLA Europe using Dreamweaver ten years ago.
squarespace-logo-horizontal-white

Weebly_logo_and_tagline_2013

A great example of a Weebly website is Keep Me Jewellery from one of my clients here at the Business & IP Centre. As you can see from his amazing creatures, Tom Blake has a great eye for design, but he doesn’t have any background in building web sites.

Keep Me Jewellery

Also, these new platforms enable you to easily add a blog onto your website (an essential part of your marketing strategy – Blogging for fun and profit). And if you want to sell through your site there are shopping modules available too.

So if you were considering a career as a website designer, now might a good time to think again.

 

Soul Trader the Video – Rasheed brings his book to life

Rasheed-OgunlaruIn 2012 I wrote a review of Soul Trader – Putting the heart back into your business.

The book was written by Rasheed Ogunlaru the life and business coach for the Business & IP Centre since our earliest days. In my review I praised Rasheed for writing in a style that brought his amazing positive energy on to the page through to the reader.

However, there is no real substitute for seeing and hearing him in action. Something he has now addressed with Soul Trader – Coach Yourself Video.

In this video Rasheed covers the same seven plus one C’s used in the book:

  1. Introduction: Get ready; how to use video to help you grow.
  2. Clarity: Set your vision, mission & goals, find your unique path.
  3. Customers: Know who they are & learn how to win their hearts
  4. Courage: Grow confident using your inspiration / inner strength
  5. Co-operation: Build rich relationships to help your business grow
  6. Conversations: The art of converting contacts into business.
  7. Creativity: Tap into the energy, framework and flow to flourish
  8. Compassion: Taking care of yourself, others and business. 9. Change: How to face it, embrace it and shape it.

Once again Rasheed’s wonderful blend of passion, soulfulness and practical hard-headed business advice make for a powerful combination. Only this time you can hear the energy in Rasheed’s wonderfully mellifluous voice, and see it in his eyes and his body language.When he takes you through a practical exercise, of which there are many in the video, and then tells you to pause the video to write your answers down, you really feel you want to do it.

As in the book, Rasheed emphasises the importance of being clear about, not only what you want to achieve in business, but about your personal life goals, and how well they fit with your business aspirations.

He gets you to conduct a personal SWOT analysis (strength, weakness, opportunity, threat). Which is an excellent way of helping to discover what you do well, and what you need to work on or get help with. Next in importance is your customers. Who are they, what are their problems, needs and desires, where can you find them, and how much will they pay?

Customers Slide

The video concludes by reviewing the changes you will need to be prepared to make to adapt your business and yourself to a constantly changing environment. To ensure your business continues to develop and succeed over time.

12 amazing reasons why In through the Outfield is back and better than ever

Neil InfieldApologies for the rather hyperbolic headline above, but according to social media experts a catchy headline is the number one way of getting visitors to your blog. And as I have been rather neglecting In through the Outfield in recent months, I think it needs a bit of a boost.

In fact according to , Alasdair Inglis from Grow, Your online content must be more like terrible journalism.

Use clever, attention catching headlines

Headlines are probably the single most important aspect of your post. You could write mind-blowing, world changing content but if you don’t write good headlines, no one’s going to click through and read them. Therefore they need to be attractive and intriguing enough to make readers check out your blog.

Here are some great tips to help create better headlines:

  • Go with numbers or numbered lists. There’s a reason why your Facebook feed is choking on articles like “11 sexist cats that look like Ryan Gosling”. Learn from sites like Buzzfeed and maybe one day your content can annoy the whole of the internet, too.
  • Use compelling, emotive adjectives. Whilst this isn’t your high school creative writing class, using more engaging words like: “amazing”, “beautiful”, “inspiring” etc will make your article sound much more interesting.
  • Make your headlines are intriguing, but not too vague. Upworthy do a great job of this, giving you just enough information to whet your appetite, whilst not giving away the payload.
  • Use keyword research. Make sure you know what the most searched terms are for what you’re writing about and make sure that they’re in your headline. If your target audience is searching for “How to write better headlines”, make sure that your blog post headline will show up on their search.

Right – now that we have got that important information out of the way, I can explain why I am back in the blogging saddle after my unplanned sabbatical. I am now commuting to work at the British Library from Eastbourne, which has extended my daily journey to over two hours each way. However this gives me plenty of time for reading, snoozing or even blogging, as I cruise through the beautiful Sussex countryside alongside the South Downs at the mercy of the Southern railway service.

Sunset over Fulking Escarpment

Sunset over Fulking Escarpment in the South Downs National Park, England (© Matt Gibson/Loop Images)

The other factor enabling me to revive my blog is of course technology. I spent many weeks researching the best computer to support my newly extended commute. I looked at getting a bigger and smarter phone than my current almost perfect Motorola Razr I (small in size, long in battery life). The new breed of smart phones are amazing, but unless you have fingers much smaller and more nimble than my clunking great ones, typing anything more than a short note is too painful. And although the recent ones have pocket-stretching sized screens, they are still too small to work on a blog post or effectively surf the web. But the real killer blow, is when you actually use any of their amazing features for more than a few minutes, their battery life disappears to almost nothing.

Next came a choice of tablets, of Apple or Android flavours. They have long battery life, bigger screens and are nice a light and compact to carry around. However, they don’t have keyboards, and as a touch-typer since my teens I can’t stand typing on a screen. It’s a bit like having to ride a moped once you have experienced a proper motorbike – there is just no going back. Admittedly you can buy a keyboard attachments, but the keys are incredibly cramped and obviously an after-thought, rather than designed-in. Also I need to run Word and Powerpoint from time to time, which meant the Microsoft Surface came closest to my rather demanding requirements. However their poor battery life put paid to that.

That left laptops, or Ultrabooks, as the small, thin and powerful ones are now known. However, when not typing or editing presentations I liked the idea of some light entertainment to help pass the time on train. And I have watched fellow commuters struggling to get a good viewing position on their laptops to watch the latest instalment of Game of Thrones. More research led to the new breed of ‘hybrid’ machines, and the appropriately named Yoga series from Lenovo.

I finally settled on the Yoga Pro 2, with its 3,200×1,800-pixel touch screen, claimed nine hour battery life, backlit full size keyboard, and flexible screen.

lenovo-laptop-convertible-yoga-2-pro-orange-front-1

I have already tested out what Lenovo call the Stand mode to view BBC shows downloaded from iPlayer. And it works really well, with the keyboard tucked behind out of the way. I’m not sure how often I would get to use the Tent mode, and I have to admit that it makes a pretty clunky tablet when folded flat. This isn’t helped by Windows 8, which still needs some work to compete with Android as a touch interface.

So there you have it, new technology combined with an something of an epically long commute (nothing compared to these hardy Scots) are the keys to getting this blog back on its feet again.

Private Case – Public Scandal – The Secret books in the British Library

I find it fascinating how much our attitudes to subjects change over time. In this case the topic is the British Library’s collection of pornography. In the past a few individuals have become somewhat obsessed by the various holdings in our Private Case collection. This seems Private_Case-Public_Scandal-coverstrange to me, in an era permeated by sexual content, from  television shows like Big Brother, to teenagers sexting each other, and virtually unrestricted access to pornography through the internet.

Since first joining The British Library back in 2006, I have heard many myths and legends about the collection of pornographic material. It was, I was confidently assured, the second largest in the world, behind the rather surprising winner, the Vatican Library, and slightly ahead of the Library of Congress in Washington, home of the First Amendment.

As a ‘newbie’ in the library I received this information in good faith, and in the knowledge that the collection was safely locked-away our basements, where I was unlikely ever to stumble across them.

However a chance mention in an article about the National Library of Australia led me to Private Case – Public Scandal by Peter Fryer. Published in 1966, this book claimed to expose the deep dark secrets of what was then known as the British Museum library (home to the famous Round Reading Room).

Naturally my first instinct was to look up this controversial publication on Explore The British Library, and within minutes I had located and ordered it.

I can’t claim to be an expert on Erotic Fiction , but I was surprised by just how dull and turgid these 160 short pages turned out to be. The contents mostly consists of excessively detailed reports of the author’s struggles to unearth the library’s ‘hidden gems’, his numerous letters to those in charge at that time, and many lists of the controversial titles and their provenance.

Perhaps any serious attempt to catalogue the more ‘exciting’ content of The British Library stacks was bound to end up being something of a snooze, but I have to say I was disappointed. However here are some of the highlights I thought worth noting:

Early on Fryer reports that;
“The BM collection of erotica is without doubt the most comprehensive in the world. The Kinsey Collection does not hold a candle to it. The celebrated Enfer Of the Bibliothèque nationale de France in Paris probably runs it a close second; but the alleged riches, in this field, possessed by the Vatican, the Library of Congress, and the Bodleian in Oxford, turn out to be small fry indeed compared with Bloomsbury’s well-stocked private case.”

It seems that the confusion stems from their “courage and honesty” in listing publicly their collections, whereas, up until the 1960’s The British Library had not.

Later on, Fryer recounts an episode relating to a request for a ‘naughty’ book by Iwan Bloch. He is asked to meet with the Superintendent of books who explains that he has to satisfy himself, that Fryer’s purpose  was serious, and that he was unlikely to steal, mark, or mutilate the book.

It was subsequently explained to Fryer, that the intention of this kind of interview is to protect the library’s books from the readers, “which experience has shown to be a necessary part of a librarian’s duty, rather than to protect readers from books, which is not thought to be a librarian’s business in this country.”

Fryer divides up the library’s collection of erotica into several categories including what he terms ‘sexological works’, which include books on “contraception, guides to erotic technique and coital positions, sociological surveys of teenage copulation in Cockfosters and homosexuality in Rutland.” I’m guessing this last part was Fryers attempt at humour.

round_Reading_RoomA section of the book covers the history of the Private Case at the British Library and includes mention of Anthony Panizzi, of one of the key figures in its development. Rather surprisingly Panizzi was not British, but an Italian lawyer and revolutionary democrat, who had been sentenced to death by the government of Modena. He escaped to England in 1823 and joined the British Museum staff, working his way up to Keeper of printed books by 1837. During his tenure Panizzi grew the book collection from 200,000, to over a million by the time of his retirement in 1866. Many of these were catalogued by Panizzi himself., The creation of the famous round reading room was also his idea.

In keeping with his democratic principles Panizzi wanted the library to be open to all students of knowledge.

“He wanted the student to have the same means of indulging his curiosity on any topic, consulting all authorities, and ‘fathoming the most intricate enquiry’, as the richest man in the kingdom. ‘And I contend’, he added, ‘that Government is bound to give him the most liberal and unlimited assistance in this respect.’”

This was quite a change from the views of his predecessor Henry Ellis, who opposed the idea of opening on public holidays because, “I think that the most mischievous part of the population is abroad and about at such a time.” Ellis claimed that if the library was not closed for the Easter holiday period, “the place… would really be unwholesome.”

Fryer managed to track down an article published in the English Review from December 1913, complaining about hidden books in the British Museum. In The Taboos of the British Museum Library, the authors claimed there were three general classes of books liable to be secreted by the library at that time:
1.    Subversive of the throne
2.    Subversive of religion
3.    Of an improper or obscene character

In response to an author who’s latest book had been ‘dissapeared’, the Keeper of books wrote this rather unhelpful reply;
“Dear Sir, – In your letter of the 12th July, referring to books which are not entered in the catalogue, you ask me whether there are any printed instructions issued, and available for public use, by which the public may know of the existence of such books, and to the conditions under which they may be consulted. My reply to your question is that there are no printed instructions relating to such books.”

A_Dictionary_of_ExplosivesTowards the end of the book Fryer covers some of the non-erotica related causes for books in the library being ‘suppressed’. One, is if the publication has resulted in a successful libel case. Others are breach of copyright by the publishers, or serious factual errors in the publication. A more interesting cause was those containing commercial or state secrets. Examples included  the cautiously titled Statement respecting the Prevalence of Certain Immoral Practices in his Majesty’s Navy from 1821, and those containing information on lock-picking and safe-breaking. Also included was the 1895 edition of Lieutenant-Colonel John Ponsonby Cundill’s Dictionary of Explosives.

Fryer makes his views on these restrictions clear on the final page of the book;
“It is high time the museum authorities realized that the un-catalogued books in their care are not their private property, and that their refusal to let people know exactly what they have and have not got is unworthy of a great national library and totally inimical to scholarship.”

Since those repressive days of the 1960’s the library has indeed opened up the catalogue, and these curiosities can be found. But only ordered up from the basement by those who have a serious academic interest.