Farewell Boris Bikes – hello to the Brompton folding-bike experience

Brompton logo smallDuring my daily commute from Eastbourne to St Pancras and all the way back, I have been doing some ‘commuter observing’. And I have noticed most ‘hard-core’ travellers have two specialised devices in their possession. The first is a computer screen of some kind, to help distract from the long train journey by delivering various forms of entertainment.

This can vary from reading ebooks on a Kindle or similar, to watching the latest instalment of Game of Thrones on an iPad or Andriod tablet. Occasionally I have even spotted commuters actually doing work on the train.

Now that I have settled on my somewhat garish clementine orange Yoga Pro ‘laptop’, it is time to move on to the second of these devices.

And that takes us from new technology to an invention nearly 200 years old – the velocipede, more recently known as the bicycle.
Brompton Logos B&W on top

But for the serious commuter just any old bike won’t do. Or more specifically, won’t be allowed by the train operating companies. Having endured standing room only on trains for many years, I am sympathetic with banning of full-sized bicycles during the rush-hour times. Although, perhaps bringing back the guard’s van would be a way of accommodating conventional two-wheelers.

In the meantime, the only solution is a folding-bike, and this explains why they are such a common sight on my morning and evening journeys. With the rapid increase in cycling in London over the past few years has come an increasing choice of bikes, and folding-bikes in particular.

Using my information search skills I conducted thorough research into the subject, and came up with a shortlist of two manufacturers. Both had excellent reviews, and both cost just under £1,000. The first was of course the Brompton, which is by far-and-away the market leader. And a proud ‘made-in-Britain’ product exported around the world.

So being perverse I decided to go for the alternative brand. I found a shop near Eastbourne which stocked both makes, and explained my wishes to the salesman over the phone. He assured me that I would come out of the shop with a Brompton rather than the brand I wanted. And it turned out he was right. After a short discussion, the superiority its ingenious folding system and 25 percent smaller size when folded, won me over to the Brompton.Brompton folding bike

But why I hear you asking, have you abandoned the wonderful Barclays Bike Hire Scheme you blogged about in 2010? The answer – sadly, is that the Boris Bike service (which should really be called ‘Ken Bike’ in recognition of Boris’ predecessor Ken Livingston’s decision to implement the project) is not reliable enough for my needs.

A combination of glitchy technology and lack of bikes has always been something of a problem. But  since moving to Eastbourne, at least fifty percent of my attempts to hire a bike have failed. And doubling the annual subscription to £90 has only added insult to injury. The unreliability of the Barclay’s scheme added significantly to the stress of my morning journey. And as the secret to successful long distance commuting is to remove as many variables as possible, it had to be replaced with something more reliable.

Today is only day-one of my folding bike commute, so it is too early to say how effective this serious investment in improving my commuting experience will  turn out to be.

 

Using Twitter to get Lady Gaga’s attention

Dayne HendersonIn my workshop Introducing Social Media for Small Business I talk about Twitter’s unique ability to engage with otherwise inaccessible public figures.

To be honest, someone with millions of followers is unlikely to read every tweet sent their way. But it is possible to get noticed if the content piques their interest.

This is one of the wonders of social media over traditional forms of communication. You wouldn’t expect a letter, text or fax to be read by your celebrity target, let alone to get through on the telephone, or meet them in person. They would all be filtered out by their agents and minders.

But in fact many high-profile figures revel in the opportunity social media, and Twitter in particular, has given them to be in direct contact with their fans.

A recent story in the Metro newspaper gives a great example of this unprecedented access. Fashion designer Dayne Henderson who produces latex fetish outfits in his spare room in North Shields, uploaded some images onto Twitter. These got the attention of Lady Gaga, who commissioned him to make 19 headpieces for her world tour.

As Dayne told the Metro, ‘I never in a million years thought my first bit of work as a self-employed designer would be with Lady Gaga’.

Lady Gaga

Lady Gaga wearing one of Dayne Henderson’s latex designs

Personalised car number plates. Fun – Flash – or just plain Naff

Last November the father of autonumerology, Noel Woodall died at the age of 82. Noel is credited with creating the market for personalised car number plates in the UK, worth more than £2bn to the Treasury since 1989.

Noel WoodallHis interest in what grew into a multi-million pound business began in 1960 when he noticed a car driving past with the plate BB 4. He discovered it belonged to a local Blackpool Bookmaker. Thinking other people might also be interested in memorable number plates, he started the first cherished number plate business in the country.

As this was in a time before the Internet, Noel went on a research mission to his local public library, and was surprised not to find a single book on the subject. So, being the entrepreneurial type he put an advert in the RAF’s Air Mail magazine, asking for information about distinctive number plates. He received so much information in response, he decided to compile and publish it in a small book entitled Car Number Galaxy – Celebrities. It cost him £250 to produce, which was 6 months’ wages at that time.

He went on to publish more than 20 books, including Veterans, More Celebrities, Cartoons and a series called Car Numbers, written with Brian Heaton and described by its publishers as “one of the longest running, and most popular publications about vehicle registrations”.

Car Number Galaxy 1963

As for me, I grew up with a strong prejudice against preening drivers who paraded around the streets with vanity plates adorning their shiny cars, like some kind of automotive bling jewellery. I couldn’t think of a more idiotic way to waste money than to ‘invest’ in an ‘IAM GR8’ plate.

So, I was glad to read that even people involved in the industry recognise its controversial nature. Piers England an auctioneer from the DVLA’s auction company admitted, “We call them marmite products – you either love them or hate them.” To quote one contributor to an online discussion “When I see a vanity plate, I think only one thing: ID 10T”.

List of the 10 most expensive plates sold by the DVLA

  1. 1 D – £352,000
  2. 51 NGH – £254,000
  3. 1 RH – £247,000
  4. K1 NGS – £231,000
  5. 1 O – £210,000
  6. 1 A – £200,000
  7. 1 OO – £197,000
  8. 2 O -  £142,000
  9. 6 B – £130,000
  10. 1 HRH – £113,000

So how then can I even start to justify my recent purchase of N11 1NFO for my humble Skoda Octavia? The answer is a combination of my failing memory and local car park rules. Until recently there was an opportunity to end a shopping trip in town with a good deed by handing over my parking ticket to a new arrival. The grateful recipient could then benefit from whatever time remained.

The local council became aware of this ‘good Samaritan’ behaviour and decided they were losing valuable income. The solution was to introduce shiny new ‘intelligent’ ticket machines which required your car registration number in addition to payment. This was printed on the ticket to prevent it being transferred to another car. So no more ‘random acts of kindness’ in the council owned car parks thank you very much.

As well as being frustrated by this meanness of spirit, this change led to a challenge for me. Sadly I have never managed to memorise any of the number plates of any of the various cars and motorbikes I have owned since passing my driving test back in 1976. So I would either have to park with my bumper in view of the ticket machine or keep a note of my number to hand. A third and unexpected solution was to buy a new plate with a memorable number.

After much internet research and even more soul-searching I was finally ready to go ahead and join this group I had enjoyed despising for so many years. The change in my thinking came about when I realised a personalised plate was just about the only way to express personality and even humour on a product that is standardised and factory produced. If you own a Ford Mondeo it looks just a like any other Ford Mondeo apart from a limited range of colours. Although I did see a chrome-plated car the other day which was so bright it actually hurt my eyes.

chrome-mercedes

But just having an initial or two, combined with a number seemed to be a wasted opportunity. And I began to take notice of properly memorable numbers I came across in my travels. Whilst cycling through the East End of London on a ‘Boris bike’ I spotted SK1NT on the back of a brand new Rolls Royce. A nice example of four wheeled irony. I also saw a rather surprising DARR0N on an Audie A4 queuing to get out of Legoland.

Mazda car MX55-NOB

My challenge was to see if I could find a memorable plate amongst those listed at the DVLA  starting price of £250. Needless to say, there wasn’t anything close to ‘librarian’ at that price. I compromised on a combination of my initials and info (my chosen profession), with an additional redundant ‘I’ stuck in the middle.

The irony of this story is that by the time I had deliberated, purchased the number, had the plates made up, sent in the forms, and finally got out my screwdriver and physically replaced them, the council had changed their parking policy. Outraged shoppers had bombarded the local council with complaints and the local newspaper had picked up on the issue. After initially robustly defending their new ‘fairer’ policy, the politicians realised they were on a losing wicket and eventually caved in. So now when I go shopping I no longer need to enter my number plate into the ticket machine, undermining the original reason for personalising my car’s identity.

 

A revolution in websites has arrived 25 years after the birth of the Web

Tim Berners-LeeThe World Wide Web turned 25 this month, and it got me thinking about how website creation has changed since Tim Berners-Lee first proposed it to his boss at CERN in 1989.

For the first few years websites had to be hand-coded by computer programmers, which rather limited their number and design.

My first website was built back in the mid 1990’s, for my Hot Dog prothen employer Hermes Pensions Management. I used, what was then, state of the art software in the shape of HotDog Pro from the wonderfully named Sausage Software.

It was something of a labour of love, as each new page was another step on a steep learning curve. However just like the game of Snakes and Ladders, one false step forward could result in many steps back. I still remember clearly the moment we realised moving one page, required manually editing links on every single page on the site.

We made a major leap forward when a colleague in our IT department suggested using FrontPage from Vermeer Technologies. This company was soon taken over by Microsoft who were keen to establish themselves in the world of web. As one of the first “WYSIWYG” (What You See Is What You Get) editors, FrontPage was designed to hide the details of the dreaded HTML (hyper-text mark-up language), making it possible for novices to create Web pages and Web sites. Even better, when you moved a page, it automatically updated all the relevant links!

Microsoft Frontpage

However although FrontPage was wonderful improvement, it did have major deign limitations, and it was all too easy to spot ‘FrontPage’ websites.

Next on the scene for me was Dreamweaver version 2, the ‘Ferrari’ of web design software (beautiful and fast… and a bit flaky at times). After a couple of days training we were able to start producing complex websites with beautiful pages.

Dreamweaver v2

After many updated versions, Dreamweaver is still available today but is dying a slow death thanks to content management platforms such as WordPress and Drupal (Dreamweaver is still dying).

But in the last year or two the world of website creation has been truly revolutionised by template based, low cost services from the likes of Weebly and SquareSpace.

Now almost anyone can create professional looking websites, with no technical skill at all.
I surprised myself by managing to create a very simple but attractive website for my father within a couple of hours using SquareSpace. Compare that to the week it took me to create a 20 page website for SLA Europe using Dreamweaver ten years ago.
squarespace-logo-horizontal-white

Weebly_logo_and_tagline_2013

A great example of a Weebly website is Keep Me Jewellery from one of my clients here at the Business & IP Centre. As you can see from his amazing creatures, Tom Blake has a great eye for design, but he doesn’t have any background in building web sites.

Keep Me Jewellery

Also, these new platforms enable you to easily add a blog onto your website (an essential part of your marketing strategy – Blogging for fun and profit). And if you want to sell through your site there are shopping modules available too.

So if you were considering a career as a website designer, now might a good time to think again.

 

Soul Trader the Video – Rasheed brings his book to life

Rasheed-OgunlaruIn 2012 I wrote a review of Soul Trader – Putting the heart back into your business.

The book was written by Rasheed Ogunlaru the life and business coach for the Business & IP Centre since our earliest days. In my review I praised Rasheed for writing in a style that brought his amazing positive energy on to the page through to the reader.

However, there is no real substitute for seeing and hearing him in action. Something he has now addressed with Soul Trader – Coach Yourself Video.

In this video Rasheed covers the same seven plus one C’s used in the book:

  1. Introduction: Get ready; how to use video to help you grow.
  2. Clarity: Set your vision, mission & goals, find your unique path.
  3. Customers: Know who they are & learn how to win their hearts
  4. Courage: Grow confident using your inspiration / inner strength
  5. Co-operation: Build rich relationships to help your business grow
  6. Conversations: The art of converting contacts into business.
  7. Creativity: Tap into the energy, framework and flow to flourish
  8. Compassion: Taking care of yourself, others and business. 9. Change: How to face it, embrace it and shape it.

Once again Rasheed’s wonderful blend of passion, soulfulness and practical hard-headed business advice make for a powerful combination. Only this time you can hear the energy in Rasheed’s wonderfully mellifluous voice, and see it in his eyes and his body language.When he takes you through a practical exercise, of which there are many in the video, and then tells you to pause the video to write your answers down, you really feel you want to do it.

As in the book, Rasheed emphasises the importance of being clear about, not only what you want to achieve in business, but about your personal life goals, and how well they fit with your business aspirations.

He gets you to conduct a personal SWOT analysis (strength, weakness, opportunity, threat). Which is an excellent way of helping to discover what you do well, and what you need to work on or get help with. Next in importance is your customers. Who are they, what are their problems, needs and desires, where can you find them, and how much will they pay?

Customers Slide

The video concludes by reviewing the changes you will need to be prepared to make to adapt your business and yourself to a constantly changing environment. To ensure your business continues to develop and succeed over time.

12 amazing reasons why In through the Outfield is back and better than ever

Neil InfieldApologies for the rather hyperbolic headline above, but according to social media experts a catchy headline is the number one way of getting visitors to your blog. And as I have been rather neglecting In through the Outfield in recent months, I think it needs a bit of a boost.

In fact according to , Alasdair Inglis from Grow, Your online content must be more like terrible journalism.

Use clever, attention catching headlines

Headlines are probably the single most important aspect of your post. You could write mind-blowing, world changing content but if you don’t write good headlines, no one’s going to click through and read them. Therefore they need to be attractive and intriguing enough to make readers check out your blog.

Here are some great tips to help create better headlines:

  • Go with numbers or numbered lists. There’s a reason why your Facebook feed is choking on articles like “11 sexist cats that look like Ryan Gosling”. Learn from sites like Buzzfeed and maybe one day your content can annoy the whole of the internet, too.
  • Use compelling, emotive adjectives. Whilst this isn’t your high school creative writing class, using more engaging words like: “amazing”, “beautiful”, “inspiring” etc will make your article sound much more interesting.
  • Make your headlines are intriguing, but not too vague. Upworthy do a great job of this, giving you just enough information to whet your appetite, whilst not giving away the payload.
  • Use keyword research. Make sure you know what the most searched terms are for what you’re writing about and make sure that they’re in your headline. If your target audience is searching for “How to write better headlines”, make sure that your blog post headline will show up on their search.

Right – now that we have got that important information out of the way, I can explain why I am back in the blogging saddle after my unplanned sabbatical. I am now commuting to work at the British Library from Eastbourne, which has extended my daily journey to over two hours each way. However this gives me plenty of time for reading, snoozing or even blogging, as I cruise through the beautiful Sussex countryside alongside the South Downs at the mercy of the Southern railway service.

Sunset over Fulking Escarpment

Sunset over Fulking Escarpment in the South Downs National Park, England (© Matt Gibson/Loop Images)

The other factor enabling me to revive my blog is of course technology. I spent many weeks researching the best computer to support my newly extended commute. I looked at getting a bigger and smarter phone than my current almost perfect Motorola Razr I (small in size, long in battery life). The new breed of smart phones are amazing, but unless you have fingers much smaller and more nimble than my clunking great ones, typing anything more than a short note is too painful. And although the recent ones have pocket-stretching sized screens, they are still too small to work on a blog post or effectively surf the web. But the real killer blow, is when you actually use any of their amazing features for more than a few minutes, their battery life disappears to almost nothing.

Next came a choice of tablets, of Apple or Android flavours. They have long battery life, bigger screens and are nice a light and compact to carry around. However, they don’t have keyboards, and as a touch-typer since my teens I can’t stand typing on a screen. It’s a bit like having to ride a moped once you have experienced a proper motorbike – there is just no going back. Admittedly you can buy a keyboard attachments, but the keys are incredibly cramped and obviously an after-thought, rather than designed-in. Also I need to run Word and Powerpoint from time to time, which meant the Microsoft Surface came closest to my rather demanding requirements. However their poor battery life put paid to that.

That left laptops, or Ultrabooks, as the small, thin and powerful ones are now known. However, when not typing or editing presentations I liked the idea of some light entertainment to help pass the time on train. And I have watched fellow commuters struggling to get a good viewing position on their laptops to watch the latest instalment of Game of Thrones. More research led to the new breed of ‘hybrid’ machines, and the appropriately named Yoga series from Lenovo.

I finally settled on the Yoga Pro 2, with its 3,200×1,800-pixel touch screen, claimed nine hour battery life, backlit full size keyboard, and flexible screen.

lenovo-laptop-convertible-yoga-2-pro-orange-front-1

I have already tested out what Lenovo call the Stand mode to view BBC shows downloaded from iPlayer. And it works really well, with the keyboard tucked behind out of the way. I’m not sure how often I would get to use the Tent mode, and I have to admit that it makes a pretty clunky tablet when folded flat. This isn’t helped by Windows 8, which still needs some work to compete with Android as a touch interface.

So there you have it, new technology combined with an something of an epically long commute (nothing compared to these hardy Scots) are the keys to getting this blog back on its feet again.

Private Case – Public Scandal – The Secret books in the British Library

I find it fascinating how much our attitudes to subjects change over time. In this case the topic is the British Library’s collection of pornography. In the past a few individuals have become somewhat obsessed by the various holdings in our Private Case collection. This seems Private_Case-Public_Scandal-coverstrange to me, in an era permeated by sexual content, from  television shows like Big Brother, to teenagers sexting each other, and virtually unrestricted access to pornography through the internet.

Since first joining The British Library back in 2006, I have heard many myths and legends about the collection of pornographic material. It was, I was confidently assured, the second largest in the world, behind the rather surprising winner, the Vatican Library, and slightly ahead of the Library of Congress in Washington, home of the First Amendment.

As a ‘newbie’ in the library I received this information in good faith, and in the knowledge that the collection was safely locked-away our basements, where I was unlikely ever to stumble across them.

However a chance mention in an article about the National Library of Australia led me to Private Case – Public Scandal by Peter Fryer. Published in 1966, this book claimed to expose the deep dark secrets of what was then known as the British Museum library (home to the famous Round Reading Room).

Naturally my first instinct was to look up this controversial publication on Explore The British Library, and within minutes I had located and ordered it.

I can’t claim to be an expert on Erotic Fiction , but I was surprised by just how dull and turgid these 160 short pages turned out to be. The contents mostly consists of excessively detailed reports of the author’s struggles to unearth the library’s ‘hidden gems’, his numerous letters to those in charge at that time, and many lists of the controversial titles and their provenance.

Perhaps any serious attempt to catalogue the more ‘exciting’ content of The British Library stacks was bound to end up being something of a snooze, but I have to say I was disappointed. However here are some of the highlights I thought worth noting:

Early on Fryer reports that;
“The BM collection of erotica is without doubt the most comprehensive in the world. The Kinsey Collection does not hold a candle to it. The celebrated Enfer Of the Bibliothèque nationale de France in Paris probably runs it a close second; but the alleged riches, in this field, possessed by the Vatican, the Library of Congress, and the Bodleian in Oxford, turn out to be small fry indeed compared with Bloomsbury’s well-stocked private case.”

It seems that the confusion stems from their “courage and honesty” in listing publicly their collections, whereas, up until the 1960’s The British Library had not.

Later on, Fryer recounts an episode relating to a request for a ‘naughty’ book by Iwan Bloch. He is asked to meet with the Superintendent of books who explains that he has to satisfy himself, that Fryer’s purpose  was serious, and that he was unlikely to steal, mark, or mutilate the book.

It was subsequently explained to Fryer, that the intention of this kind of interview is to protect the library’s books from the readers, “which experience has shown to be a necessary part of a librarian’s duty, rather than to protect readers from books, which is not thought to be a librarian’s business in this country.”

Fryer divides up the library’s collection of erotica into several categories including what he terms ‘sexological works’, which include books on “contraception, guides to erotic technique and coital positions, sociological surveys of teenage copulation in Cockfosters and homosexuality in Rutland.” I’m guessing this last part was Fryers attempt at humour.

round_Reading_RoomA section of the book covers the history of the Private Case at the British Library and includes mention of Anthony Panizzi, of one of the key figures in its development. Rather surprisingly Panizzi was not British, but an Italian lawyer and revolutionary democrat, who had been sentenced to death by the government of Modena. He escaped to England in 1823 and joined the British Museum staff, working his way up to Keeper of printed books by 1837. During his tenure Panizzi grew the book collection from 200,000, to over a million by the time of his retirement in 1866. Many of these were catalogued by Panizzi himself., The creation of the famous round reading room was also his idea.

In keeping with his democratic principles Panizzi wanted the library to be open to all students of knowledge.

“He wanted the student to have the same means of indulging his curiosity on any topic, consulting all authorities, and ‘fathoming the most intricate enquiry’, as the richest man in the kingdom. ‘And I contend’, he added, ‘that Government is bound to give him the most liberal and unlimited assistance in this respect.’”

This was quite a change from the views of his predecessor Henry Ellis, who opposed the idea of opening on public holidays because, “I think that the most mischievous part of the population is abroad and about at such a time.” Ellis claimed that if the library was not closed for the Easter holiday period, “the place… would really be unwholesome.”

Fryer managed to track down an article published in the English Review from December 1913, complaining about hidden books in the British Museum. In The Taboos of the British Museum Library, the authors claimed there were three general classes of books liable to be secreted by the library at that time:
1.    Subversive of the throne
2.    Subversive of religion
3.    Of an improper or obscene character

In response to an author who’s latest book had been ‘dissapeared’, the Keeper of books wrote this rather unhelpful reply;
“Dear Sir, – In your letter of the 12th July, referring to books which are not entered in the catalogue, you ask me whether there are any printed instructions issued, and available for public use, by which the public may know of the existence of such books, and to the conditions under which they may be consulted. My reply to your question is that there are no printed instructions relating to such books.”

A_Dictionary_of_ExplosivesTowards the end of the book Fryer covers some of the non-erotica related causes for books in the library being ‘suppressed’. One, is if the publication has resulted in a successful libel case. Others are breach of copyright by the publishers, or serious factual errors in the publication. A more interesting cause was those containing commercial or state secrets. Examples included  the cautiously titled Statement respecting the Prevalence of Certain Immoral Practices in his Majesty’s Navy from 1821, and those containing information on lock-picking and safe-breaking. Also included was the 1895 edition of Lieutenant-Colonel John Ponsonby Cundill’s Dictionary of Explosives.

Fryer makes his views on these restrictions clear on the final page of the book;
“It is high time the museum authorities realized that the un-catalogued books in their care are not their private property, and that their refusal to let people know exactly what they have and have not got is unworthy of a great national library and totally inimical to scholarship.”

Since those repressive days of the 1960’s the library has indeed opened up the catalogue, and these curiosities can be found. But only ordered up from the basement by those who have a serious academic interest.

Getting in touch with my inner Geek thanks to Geek Magazine

I’ve talked quite a bit over the years about geek related topics, but  have never considered myself a proper geek. However in June this year, on my way to the SLA annual conference in San Diego, I chanced across a copy of Geek Magazine in an airport newsagent. Geek Magazine coverMaybe it was the catchy headline ‘Star Wars – yes it’s cool again’, or perhaps the iconic cover image of Luke Skywalker and Princess Leia, which took me back to my teenage years. However, once beyond the cover I was soon hooked on the combination of interview and reviews of a wide range of topics ranging from technology, music, video-games, movies and of course comics (not forgetting comic book heroes). The writing combined nerdy enthusiasm for the wide range of topics covered, along with a surprisingly intelligent style and dry sense of humour. Even more impressive was their knowledge of and appreciation of the British contribution to Geekness. In the current issue, six whole pages are devoted to the record breaking, classic science fiction television series Dr Who. As you can probably tell by now, I was so impressed I decided to subscribe, and after filling in the appropriate form back in July I awaited eagerly awaited its arrival. After three months I was beginning to think the subscriptions department might have mislaid my request. But then one morning, just when I had given up hope, a rectangular package popped through my door. I  recognise there is something of an irony, in this day of electronic publishing that I had to wait over three months for the issue to arrive. But since having read it from cover to cover I’ve decided it was definitely worth the wait. Geek Magazine

A brand as strong as a Hippo

On my drive to work this morning I got stuck behind a big yellow lorry. It was a Hippo Bag truck, and I was struck by how strong their brand is.

HippoBag_logoApart from the bright yellow base colour, the enormous text splashed across the back made it impossible to miss.

It got me thinking about strong brands, and how it doesn’t really matter too much what the name is, as long as it is memorable. In this case Hippo conjures up images of strength which help reinforce the brand. But it is also the most dangerous animal in Africa. Hippos kill more people each year than lions, elephants, leopards, buffaloes and rhinos combined.

I had a quick look on the Intellectual Property Office trademark database and saw that Hippo has been used 333 times in trademarks. Hippobag is registered by two different owners; one by Waste Management Systems Limited for the following classes:

  • Class 22 – Non-metallic bags and sacks for the transport, transfer, handling and storage of materials in bulk.
  • Class 39 – Removal and transport of waste to transfer, disposal, recycling and treatment sites.
  • Class 40 – Recycling and treatment of waste.

But it has also been registered by The Old Tannery Shop, Cambridge under Class 18 – Bags, pouches, holsters, belts, wallets; all for carrying or holding tools, fittings and instruments; but not including any such goods made from hippopotamus skin.

 

 

Rihanna wins rights to her image over Topshop

No, this isn’t about a tabloid newspaper controversy involving the rather racy Barbadian pop star. Instead it is about a recent High Court case where Rihanna took on the high street fashion chain Topshop over the use of unauthorised photos of her on their T-shirts.

The dispute centred on the issue of ‘passing off’, a fascinating aspect of Intellectual Property law due to the way it depends, not on some arcane legal technicality, but on what an ordinary person would think.

During my seven years working in the Business & IP Centre I have learnt that Intellectual Property can be immensely technical and complex, but also has aspects that rely on good old-fashioned common sense.

The test for passing off is quite simple, would an ordinary person think the item they are buying was either produced or authorised by someone other than who they thought it was. Wikipedia defines it as; The law of passing off prevents one person from misrepresenting his/her goods or services as being the goods and services of the claimant, and also prevents one person from holding out his or her goods or services as having some association or connection with the plaintiff when this is not true.

Not surprisingly the most frequent cases of passing off tend to involve household brands. In April Which? magazine conducted a survey that found ‘a fifth of Which? members have bought an own-label product by mistake because it looked so much like a big brand. They found more than 150 own-label products they thought borrowed elements of their packaging from branded competitors. Own-label ‘copycat’ products: can you spot the difference?

One of the most well-known involves the best-selling dandruff shampoo brand Head & Shoulders. They have taken numerous supermarket chains to court for producing own label shampoos which are too similar to the their brand. The supermarkets tend to mimic the shape of the Head & Shoulders bottle, their colours and font styles. Each time the supermarkets lose the case, they go back to their designers and make slight changes to their bottles, leading to another round of court action.

Head&Shoulders_vs_Boots

Next time you are in a supermarket, have a look along the shelves and see if you can see any ‘look alike’ packaging from own label brands. In my experience cereal boxes make for rich pickings. Put yourself in the shoes of the busy shopper (or in my case reluctant shopper) rushing along the aisles with only time to glance at the packages as they zoom past. It is all too easy to grab the ‘wrong’ one and drop it into your basket.

In the case of the T-shirt with Rihanna’s photo, the judge Mr Justice Birss said the “mere sale” of a T-shirt with an image of a celebrity did not automatically amount to passing off. But in this instance he thought that a “substantial number” of buyers were likely to have been deceived into buying it because of a “false belief” Rihanna had authorised it.

He said it was damaging to her “goodwill” and represented a loss of control over her reputation in the “fashion sphere”. It was for Rihanna not Topshop to choose what clothes the public thought were endorsed by her.