Our report for JISC on sharing business information more effectively

Last year my colleague Nigel Spencer (manager of the Research Service), ran a research project for JISC on the business information landscape for small business in the UK, including sort of information SME’s are looking for.

The results were recently published in pdf format, and one of the conclusions was a call for joined-up services to help businesses out of recession.

“Sharing business information more effectively, particularly through colleges, universities and major reference libraries, could help recession-hit companies out of crisis and stimulate innovation.

Libraries may not be an obvious source for all start-ups and small businesses but the business information they hold can help organisations plan their growth and development, make funding applications, get hold of up-to-date statistics and legal advice, as well as research new developments – essentially key information to help them thrive.

Now JISC and the British Library are calling for an integrated service model with universities, colleges and public libraries working in partnership to help businesses obtain the information and knowledge they need.

Entrepreneurs, business owners, leaders of community, cultural and charity organisations could all benefit if a more coordinated approach was adopted, for example through an online hub, to enable small and medium sized enterprises (SMEs) and others to access the full range of resources. Universities and colleges are ideally placed to help turn information into serviceable knowledge.

Simon Whittemore, programme manager at JISC, said: “Higher and further education institutions have a uniquely rich range of knowledge and expertise resources. There is an opportunity for them to take a leading role in enabling improved access to this knowledge and expertise as well as the supporting information services, to enhance innovation. Working in partnership with public libraries and other agencies, institutions can play a key part in a structured service model which offers tailored support and guidance for business sustainability and development. JISC’s recent report on Business Information Resources, undertaken by the British Library, will help open the dialogue.”

Nigel Spencer, research and business development manager, British Library said: “It is clear from our research that entrepreneurs and SMEs are looking for business resources that are easy to use, informative and centralised. Creating a one-stop-shop is therefore absolutely crucial for improving speed of access to information, easing the development of concepts and ultimately supporting future profitability.

“At the moment, organisations can access business advice via a range of academic and public library services, direct from publishers and through publicly funded business support services such as Business Link, with feedback from the SME community highlighting the British Library’s own Business & IP Centre as a prime example of best practice in providing business support.”

Business Information Resources: Landscape & Feasibility Study – Date 12 November 2009 (pdf)

Sex sells – but call it Maturialism for now

Springwise and its sister publication Trendwatching always seem to have their finger on the pulse of emerging business trends. So I was somewhat surprised to see what must be one of the oldest tricks in the book repackaged under the term Maturialism in their report on 10 consumer trends for 2010.

Let’s face it: this year will be rawer, more opinionated, more risqué, more in your face than ever before. Your audiences (who are by now thoroughly exposed to, well, anything, for which you can thank first and foremost the anything-goes online universe) can handle much more quirkiness, more daring innovations, more risqué communications and conversations, more exotic flavours and so on than traditional marketers could have ever dreamed of. In short; audiences in mature consumer societies no longer tolerate being treated like yesteryear’s uninformed, easily shocked, inexperienced, middle-of-the-road consumer. We’ve dubbed this MATURIALISM (mature materialism).

My favourite example of this racy new breed of business are The Icecreamists, who seem to me to have combined anarchist tendencies, punk design, fetish wear and ice cream into one unholy whole.

http://www.fuule.com/wp-content/themes/thesis_16/custom/images/icecreamists.jpg

The Icecreamists are an anonymous troupe of provocateurs and iconoclasts with a background in staging dramatic high-profile events.

Whilst engaged on these clandestine and legally dubious pursuits, they would on occasion be discovered by law enforcement officers, enjoying illicit chills with a tub of freshly-made artisans gelato. One day they read that ice cream could be subversive and was being used to undermine the government of Belarus, a state in the former Soviet Union.

Organised ice cream eating as political protest had begun, and the The Icecreamists were born; sub-zero missionaries destined to convert a cold, cruel unforgiving world to the life-enhancing gospel of freshly-made artisans gelato. Today, the founders are still hopelessly foul-mouthed, anti-establishment and politically incorrect, but they have purged themselves of their old law-breaking ways and dedicated their lives to pioneering a new ideology, what they describe as ‘Icecreamism’.

The Icecreamists sasys it’s a bit like socialism, only funnier, more addictive and tastes better. Now aficionados can enjoy Icreamism anywhere they fancy. Against the bar, against the wall or against the law.

icecreamists

The Web in Feb from the Business & IP Centre

My colleagues in Business Marketing have come up with a programme of events for next month called Web in Feb.

The event is part of ‘Getting British Business Online’, which aims to get 100,000 businesses online in 2010.

Our programme of events will help you to:
1. Navigate the world of social media and make it work for you
2. Get your site noticed by Google and increase your traffic
3. Write a blog, record a podcast, set up a website
4. Avoid the legal pitfalls of doing business online
5. Translate the jargon and gain the confidence to use the web effectively.

More details:

Week 1
Building an outstanding online brand
Thursday 4 February, 14.00 – 17.00, £35 +VAT
Azright’s Solicitors

Week 2
Email marketing for small business
Tuesday 9 February, 10.00, 14.00, £39 +VAT
Lucidica

Open evening – Web 2.0 made easy
Tuesday 9 February, 18.00 – 20.00, free
British Library

Copyright for designers
Thursday 11 February, 10.00 – 12.00, free
British Library

Social media for business
Thursday 11 February, 14.00 – 17.00, £45 +VAT
Sounddelivery

Week 3
Copyright, trademarks and digital media: understanding your rights
Wednesday 17 February, 10.00 – 12.00, £20 +VAT
Halebury

E-commerce: a guide to conducting business online
Wednesday 17 February, 14.00 – 17.00, £20 +VAT
Marriott Harrison

Week 4
Facebook vs. Linkedin networking evening
Tuesday 23 February, 18.00 – 20.00, free
British Library

Privacy policy and data protection
Wednesday 24 February, 14.00 – 16.00, £10 +VAT
Keystone Law

Build your own blog or website in WordPress
Thursday 25 February, 10.00 – 17.00, £145
Women Unlimited

Booking details

Dominate your market with Twitter

http://farm4.static.flickr.com/3316/3597874084_9f139ed36d_m.jpg2010 has definitely been the year for Twitter in the Social Media world.

I have previously introduced how Twitter work (The Business & IP Centre takes on twitter), and how popular we have found it at the Business & IP Centre (Our Twitter followers go over 1,000).

Now I have been introduced to a short book with the catchy title Dominate your market with Twitter. Subtitled Tweet your way to business success, the book introduces what Twitter is, and how to use it to promote yourself and your business.

Chapter six, Twitter on steriods, explains how to extend the use of the service using applications such as Twitterholic, Tweetstats, Qwitter, Tweetbeep and many more.

If you don’t want to rush out to your local bookshop, or consult our copy (and there is something slightly slightly disconcerting about using the ‘old technology’ of books to promote cutting edge Social Media developments), here are a couple of useful links:

Karen Blakeman has made her slides on Twitter available on Slideshare, which – I noticed features some of the Business & IP Centre’s use of social media.

Twitter themselves have produced a useful set of pages on how using the service for business.

EnterQuest’s business support survey – the results

The wonderful people who produce our COBRA (Complete Business Reference Adviser) have started surveying subscribers to their free EnterQuest weekly tips and ideas bulletin for startups and small business owner managers.

Their first one was designed to gauge their opinions and levels of satisfaction of business support services they had received or experienced over the last 12 months:

 

The results of the survey were in certain respects rather surprising, and in other ways quite predictable. The survey asked readers for their views relating to sources of support received, ie from Business Link, enterprise agency, local council, and Chamber of Commerce. They were quizzed about what satisfied them the most, what was most disappointing, and asked for suggestions for improvements.

The most striking result was the performance of Business Link, with two-thirds (65%) of respondents satisfied with the support received (43% were very satisfied), but with over a third (35%) not very satisfied or totally unsatisfied. General satisfaction levels were very similar for support from local enterprise agencies, but fewer of these (only 35%) were very satisfied.

While there are encouraging signs that things are moving in the right direction with attitudes towards Business Link,it still remains a stark fact that one out of three businesses were still not satisfied with the support they received, and 44% were not satisfied across all types of local business support provision.

Overall, survey responses from recipients of business support across all providers are summarised as follows:

Very satisfied 26%
Fairly satisfied 30%
Not very satisfied 22%
Totally unsatisfied 22%
So in aggregate the results are 56% satisfied with support received and 44% not satisfied. Survey respondents were located in all regions of the UK.

In terms of the specific questions asked in the survey and qualified answers given, the responses were varied and in certain cases quite animated. The following is a summary of some of the typical responses given for three of the main question areas.

What disappointed you the most?

– lateness of the adviser, lack of respect shown
– e-mails and phone calls unanswered/ not returned
– the adviser did not understand my business or my industry
– lack of clear written steps for funding applications
– no new advice given, I knew what was said already
– excellent support programmes stop when their funding is withdrawn or ends
– lack of understanding of local business needs

What pleased you the most?

– quick response to grant application, given answer in five days
– the adviser understood our business model
– we got what was written on the tin, and in good time
– excellent training sessions from Business Link
– free Business Link support
– wealth of free information provided by adviser
– good follow-up range of courses available

What do you suggest that would improve the service you received or would like to receive in the future?

– the adviser should have real, practical experience of business
– specialist rather than general help and advice is needed
– more empathy with first-timers
– more long term funding for successful support programmes
– more local services and resources available
– loans available for true micros
– more interest in customer needs than in ticking boxes

Key likes – courses, free services, local support and advice.

Key dislikes – supplier driven (need to tick their boxes), exclusion of micros and sole traders, general rather than specialist advice.

Launch of Global Entrepreneurship Week (GEW) at The British Library

Peter Jones and Priya Lakhani from Masala Masala discuss enterprise education by Enterprise_UK.
Peter Jones and Priya Lakhani from Masala Masala discuss enterprise education

I spent Monday morning at the launch of GEW from the comfort of The British Library conference centre.

The event was well chaired by Simon Jack from the BBC, and included some light-hearted banter between him and Peter Jones (of BBC’s Dragon’s Den fame). Peter persuaded Simon to spend a day with him in order to experience the world of the entrepreneur from the inside. He also got him to agree to give a plug for GEW one morning during the BBC Breakfast Show this week, so watch this space.

1. Our Chief Executive Lynne Brindley gave the welcome speech and included the intriguing concept that The British Library has more good ideas inside it than any other building in the world. I think it is a line I can see myself using in future.

2. The opening words were from Miles Templeman Director General at the Institute of Directors. Who felt that talent is not enough to ensure success in business – inspiration is necessary to start things off. But what unless potential talent is developed and nurtured business survival and growth is unlikely.

3. Next we watched a short video from Peter Mandelson, Secretary of State for Business, Innovation and Skills.

4. Then we had a fascinating panel session with Carl Schramm the Chief Executive of the Kauffman Foundation and Jim O’Neill the Head of Global Economic Research at Goldman Sachs.

Schramm acknowledged Prime Minister Gordon Brown as the key driver behind turning the original UK Enterprise Week into Global Entrepreneurship Week, which now includes 88 countries. In order to learn how to teach people to become entrepreneurs to start high growth businesses they have created the Kauffman Laboratories for Enterprise Creation – http://www.kauffman.org/entrepreneurship/kauffman-laboratories-for-innovation-and-entrepreneurship.aspx

Their research shows that entrepreneurship has been the key to recovery of the last seven economic declines. In recessions economists and governments turn back to Keynesian economics and decide that government intervention is the key to economic recovery. Schramm believes government industrial policy is antithetical to entrepreneurship. Instead what we need is government policy and pragmatic coaching skills to support creation of new entrepreneurs. He believes there is a  sea-change occurring, so we now see enterprise as the key to economic growth, and gave the economies of China and India as proof of this.

Libraries and support – Andrew Carnegie created the US public library system – the Kauffman Foundation are looking very closely at libraries as incubators for business.

5. O’Neill who’s claim to fame is having coined the term BRIC nations (Brazil, India and China), stated that entrepreneurship is the future of our and the world economy.

  • He thought it unfortunate that economists have proved why they are known at the miserable profession.
  • The consensus forecast for world economy is 3.7%, down from 5% over the last five years. This is due to continued progress in BRIC economies. The assumption that our recession is reflected elsewhere is not true.
  • Economically speaking China has created the equivalent of 2 UK’s in the last eight years.
  • Brazil is due to overtake Italy in terms of GDP (gross domestic product).
  • In China 13 million a month taking mobile phone contracts
  • Twice as many cars will be sold in China this year than the United States.
  • The expansion of BRIC economies provides opportunities for British entrepreneurs. He gave example of UK football league as an example of world business success.

6. Question time:

The British know how to invent, but not how to market themselves.

Rod Aldrich Foundation – http://www.aldridgefoundation.com/

What is the secret to growing economies entrepreneurship success. Awareness that they have been given the chance to become wealthy. People in Britain like to be regarded as creative, but following it through to economic wealth is a cultural issue.

Over half of the US fasted growing 500 companies never wrote a business plan.

Business academies can’t spark entrepreneurial attitudes, although they can help with best practice.

7. Video from Karen Kanaan the Global Entrepreneurship Week host in Brazil. Their goal was for 1% of the population to become involved (2 million people), but actually ended up with 4.5 million people registered.

8. Panel Session:

Matt Brittin the Managing the Director of Google UK.

  • Google perspective – The Internet allows business to be global. The world has gone digital, so there is a big opportunity for entrepreneurs.
  • Example of purely gadgets digital business. Example of dustbag.co.uk, used internet searching keyword targeting to bring their service to their intention.

David Wei the Chief Executive of Alibaba.com, China’s biggest internet business.

  • Entrepreneurship cannot be educated, trained or supported by Government, it can be inspired. We need to take away comfortable safety net to create a culture of entrepreneurship.
  • Who is the new idol for entrepreneurship, why do we still see a video of Richard Branson twenty years on.
  • PowerPoint leaves your power and point on the screen. You end up with no power and no point.
  • The internet is the equivalent of the railways and highways of the last century.

Emma Harrison the founder A4E

  • Started an illegal tuck-shop at school.
  • Elected as a school governor at 15, but was still truanting from school.
  • Failed her A –levels, so went back to college to get engineering qualifications, put learner plates on a motorbike and drove to Universities to get places.
  • Joined her dad in business who left after 18 days and learnt how to survive in business.
  • Advice – find your own path, find a mentor, every day find four ways to market your business.

9. Panel discussion

  • Intro from Lord Davies, Minister of State for Trade, Investment and Small Business.
  • 4.8 million SME’s – we are a nation of entrepreneurs – appealed to the press to celebrate our success, not to concentrate on failures.
  • Peter Jones wants to introduce entrepreneurship into every school in the UK. He believes entrepreneurship can be taught.
  • Julie Meyer – entrepreneur country . net – We need to become a nation of believers (not a religious belief). A surprising lack given this country produced Winston Churchill. Business success is a like a drug, once successful they will want to help others build their success.

Panel Discussion by Enterprise_UK.

In conversation with Lord Sugar

Lord SugarTonight was definitely one of the highlights of Global Entrepreneurship Week for me. Our event in the British Library conference centre In conversation with Lord Sugar was full to bursting.

As time is short and it is now after midnight, I am going to post my notes of his gems and leave it at that.

Is now a good time to be setting up a new business?
Lord Sugar’s route into business was by learning business skills by working in a company and then applying these to his new business.

He is concerned that people wake up one day and decide to start a business, but don’t have the relevant skills or experience to make a go of it.

Opportunities currently exist in the property market if you have the money, but the banks will not be interested in lending.

His move into computers was a natural development of his business selling transistor radios, rather than a revolutionary move.

What is the best piece of business advice he has ever taken?
He used his bank as a barometer in his early days in the 1960’s to find out how fast he could and should develop. This is in contrast to more recent times when the banks give too easily and freely.

He encourages youngsters to start small with their own money and grow from there.

I have not been very successful in investing in the property market. I took all the money I earned from technology and put it into safe and boring properties. There was no rocket science in what I did.

What do you think about MBA’s in entrepreneurship
You can’t train entrepreneurs, you either have the spirit or you don’t. Business training is important but not a substitute for an entrepreneurial spirit.

Has reading business books been useful?
No, not really, I last used one for a wobbly table.

How important is a business plan?
The key point is the business idea any good. For instance if it is a service it is all about the quality of the person providing the service. No excel spreadsheet is magically going to make it work.

There is no point of any business support unless the idea is any good.

How important are work teams?
The team found Lord Sugar rather than vice versa.

Tell us about challenging periods and mistakes made.
Over 40 years in business made less mistakes than good decisions. You learn by your mistakes. He encourages young business to do a weekly health check. What has gone right this week and what has gone wrong?

How do you use sweat equity?
I’m a thick bloke from Hackney, so keep it simple. I don’t understand what you are talking about.

Advice on partnerships
When you need to add a level of expertise to your business you can either add a partner or find a suitable employee.

Can government employees give help to small business when they read them from a computer screen?
Business Links centres have the tools to take some of the burden away from business people with practical advice on employment law, tax regulations etc. They are not giving business advice, but practical help.

Common attributes for entrepreneurial spirit?
(Exasperated) I wish someone would give me an answer to this one.

Have you had a mentor?
Yes. In my business career my mentors were people I aspired to. In my family there was only my uncle. Later on my supplier of electrical equipment became my mentor. Grew beyond them on to the likes of Lord Weinstock at GEC and Rupert Murdoch. Looked, listened and tried to replicate what they were doing.

The role of PR
Differentiates the role of business PR and personal PR. Editorial on a product or service is worth more than advertising. Has a lot to do with connections with media. PR companies who don’t specialise are not as successful as the ones that don’t.

Selling and the art of closing a deal
I the person running the business is not a good sales person then why are they in business. This is another art that can’t really be taught. If you can’t do it, employ someone who is.

How do you like people to communicate in Business?
Very openly in my place, everybody shares the story and knows what is going on.

I admire people who have reached contentment with their lives and know how to enjoy themselves.

How challenging have you found this new Business Champion role?
This is not a challenge, I’m not looking for a headache. I won’t don’t it if I didn’t enjoy it. I wanted to give something back to young people

Do you invest outside of the UK?
We have in the past with electronics. I don’t have any at the moment. There are problems with investing in Africa. It is a difficult market. It needs some African entrepreneurs to create the new markets and some business traffic.

What is the main cause of the 95% of business start-up failures.
Should do a weekly health check. Immediately you know where you business is going. Do not lose track of the basics. Do the simple maths every week.

How do we encourage an enterprise culture in the UK? Rachel Elnaugh – ex Dragons Den
Programmes like Dragons Den and The Apprentice have provided a great service to this country to spread the message that there are no free gifts or free lunches. That you actually have to do it yourself. There is too much of a culture that expects to be spoon fed.

If someone could invent a positive journalist then this would encourage people. Get away from this blame culture.

I don’t like the way we have changed to a knocking culture in recent years.

What could schools do to improve things for business?
We need to make plumbing cool again.

Do you set yourself goals?
Right at the beginning it was just to earn more money than in the job I had just left. If by Wednesday I had achieve £60 of net profit then I had achieved my goal.

I never had a five year plan. In the electronics business this is bullshit. You can’t see that far ahead.

Ideas have to be endorsed by a third party, it is no good getting your friends and family to say how great it is. You need a wake call.

You make people believe in your potential by your past successes.

Business and IP Centre launches New Business Podcast featuring… me

I have to say I was somewhat nervous about being interviewed for Business Bytes. This our new monthly podcast narrated by business journalist Jamie Oliver, and designed to give inspiration and practical advice with the challenges in setting up and growing your own business.

Actually, I just do the inroduction and the really interesting content comes from designer Sebastian Conran of Conran & Partners, business expert Jane Khedair from Business Plan Services, and Dee Wright  founder of The Hair Force.

Each month, Jamie will be interviewing entrepreneurs, business experts and some of the Library’s success stories, who are just at the start of their entrepreneurial journeys. But we have hit he ground running with a mention on the Telegraph newspaper website.

Episode one: From idea to business
19 October 09
In our first pilot episode, Jamie introduces himself and the Business & IP Centre, and interviews a range of experts and entrepreneurs about the importance of ideas, how to take them to the next stage, and why you should protect them.

Business & IP Centre goes ‘On the Buses’

Although this has to be one of the most culturally embarassing references I have used in this blog, I couldn’t resist – now that we are advertising on London buses (see my YouTube link below if you are in need of a cringefest).

This is part of our promotional activities around Global Entrepreneurship Week, for which we have lots of exciting events, including In conversation with Lord Sugar (the event is now sold out, but you can watch online at www.inspiringentrepreneurswebcast.co.uk).

We have had great success in the past with our posters in and around a selection of London Underground stations, so we are both excited and nervous about our experiment with London buses.

Please let me know if you happen to spot one around town.

BIPC_bus_advert

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[youtube=http://www.youtube.com/watch?v=9demh_RPQpc]

Our new business information wiki – Business Essentials on the Web

http://www.faronet.be/files/u16/wikipedia.jpgAs part of our continuing experimination with all things Web 2.0 (Social Media) we have created a wiki for essential business information. Still currently in beta, this wiki is a designed to allow any of my British Library business information colleagues to add useful links.
 
But more revolutionary (for the British Library) is that we are also opening up the wiki to anyone who has useful information to add. In particular our partners, who have expertise in a wide range of business support activities.
 
The wiki will be of help to people who are not able to come and visit our St Pancras building, and who find that Google does not provide all the answers.
 
Obviously we ony want useful content on the wiki, and will be taking any spam off straight away, much like you see on Wikipedia. Our wiki guidelines explain in more detail.
 
Please join our little community and add your comments and submit links of your own.
 

If you have any ideas or comments on the wiki, you can email bipc@bl.uk