Top Tips on Social Media from 20 Industry Experts – Summarised

As well as providing an excellent event booking platform, Eventbrite also have some great advice on their Blog on Social Media Marketing.

A recent post gives some Top Tips on Social Media from 20 Industry Experts. But to save you the bother of having to read the lengthy article, I have summarised each point below:

  1. Use hashtags, because “they allow you to gain the greatest opportunity to draw in your followers creating a social media buzz!”
  2. Spend a little on Facebook because organic posts currently “average between 1%-5% reach, which means without a little budget, your authentic story might never be heard.”
  3. Participate in Twitter chats as often as you can…”
  4. Post more often on Twitter. “…you have to experiment for you and your sector but I find for me it’s not one a day but one an hour.”
  5. Focus. “…we think it is better to be great on one social media platform rather than being weak on five social media platforms.”
  6. Collaborate on Pinterest. “On becoming a collaborator, our pins received much higher visibility”
  7. Target your customers at conferences and events using hashtags. “Targeting hashtags on Twitter is particularly powerful, because everyone at the conference is going to be following and posting with that hashtag, and if you can pay to get your tweet in front of all of those eyeballs, you’re one step closer to connecting with your target audience!”
  8. Brand your presence. “Make sure your name, bio, cover art, profile pic and URL look amazing. This seems like a basic tip, but for those just starting, it is the most important tip. If your profile page doesn’t look good, you already lost.”
  9. Give stuff away. “Giveaways are a great way to build followers across Twitter, Facebook and Instagram as well as filling out an email list.”
  10. Blog! “Business owners have to stop saying that they don’t have time to blog.”
  11. Use ‘micro-influencers’. “Engagement decreases as the number of followers of an influencer increases. A recent study found out that Instagram influencers that have less than 1,000 followers had an engagement rate of 8%, while those with more than 1 million followers had an engagement rate of 1.7% from their audiences.”
  12. Use Hootsuite. “It helps me plan and schedule most of the content for all our social media platforms for the week ahead.  I leave a post open each day for something that is trending on that day and jump on the # in order to display ourselves to a wider audience.”
  13. Ask questions. “One of the most successful Facebook strategies we have used is to ask our 110k followers intriguing questions. We also pair this with a timely blog post to ensure we remain a high authority on the subject as well.”
  14. Us a call to action. “Getting people to engage in the social media space is like herding cats and they have the attention span of a goldfish so if you don’t tell them what you want them to do by using a call to action most people won’t do anything at all.”
  15. Be personal. “If you have a local business and you have customers or clients who get to know you or members of your team through the service you provide, don’t forget to share photos of your team and some of the things they are up to. This strengthens trust and their engagement.
  16. Be unselfishActively engage. The only way to build a reputation as an expert and thought-leader is to continuously serve your community without expecting anything in return. Say hello, answer questions and tag people in posts you think are relevant or interesting to them.”
  17. Co-create content. “Rather than trying to generate a high volume of quality content — which is a very daunting prospect — design a platform where your customers can serve as ambassadors for your brand and generate organic content on your behalf, uploading their own videos and photos.”
  18. Quality over quantity. “Don’t underestimate the power of online tools and NEVER skip a social group, even if it has 200 or fewer members – go for quality, not quantity.”
  19. Do your research. “Researching your competitors can be extremely beneficial before you start implementing your Social Media Strategy. You can find valuable information on what kind of content is well accepted by the audience, which social media channel is the most relevant one, how often you should post and so on.”
  20. Have a strategy.  “I create social media strategies for companies I work for. I like to use one technique that does not require much budget or effort…”

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