A role model small business website

Some time ago I was helping Lubna Ahmad who had come into the Business & IP Centre to generate customer contact lists.

She provides hand and foot Reflexology and Indian head massage to corporate and personal clients. As a big fan of Reflexology for nearly ten years now, I was keen to help her promote her business using the web and social media.

As we talked, I could see that not only did she have a well designed and well informed website, she was also making use of Facebook, LinkedIn, Twitter and blogs.

Understanding that many potential customers won’t have heard of Reflexology or Indian head massage, Lubna introduces and explains their benefits:

What is Reflexology?
Reflexology is the technique of applying gentle to firm pressure to the reflexes on the hands or feet in order to bring about a state of deep relaxation, stimulate the body’s own healing processes and help a person return to a state of balance and well-being.  Reflex points in the hands and feet correspond to different parts of the body and by stimulating these points reflexology opens up energy pathways and encourages the body to function efficiently and release any harmful toxins which have accumulated.

What is Indian head massage?
Indian head massage can help to relax, soothe or invigorate the recipient. It is a treatment that involves the therapist using their hands to knead, rub and squeeze the head, neck, shoulders and arms. We use Western Indian Head Massage, which is a dry treatment and does not include the use of oils.

For foot reflexology:
– Total relaxation
– A sense of wellbeing
– Improved blood circulation
– Clears the body of toxins
– Balances the body systems
– Preventive healthcare
– Hormonal imbalance
– Back pains
– Moodswings & anxiety
– Digestive disorders
– Fluid retention
and the list goes on!

For Indian head massage:
– Promotes total relaxation
– Gives a sense of well-being & calmness
– Increases blood circulation to the head, neck & shoulders
– Helps stimulate hair growth
– Eases fatigue & improves concentration
– Relieves stiffness in the neck & shoulders
– Helps relieve eye-strain
– Eases headaches
– Aids in detoxification of the body
– Helps with irritability
– Breaks down fibrositic nodules (knots)
– Triggers off endorphins, which creates contentment

Even more impressive was the fact that she had created the impressive website herself (no easy task for the un-initiated). She built her Reflex Space site using the popular free (six million and counting) WIX service, which uses Flash to simplify the process.

In order to remove the WIX adverts you have to pay a monthly fee.  WIX do not host your site, they provide you design tools to help you make it.

2 Replies to “A role model small business website”

  1. Hi. I noticed your website title, “A role model small business website | In through the outfield” doesn’t really reflect the content of your website. When writing your blog title, do you believe it’s best to write it for Search engine marketing or for your audience?
    This is one thing I’ve been struggling with simply because I want great rankings but at the same time I want the best quality for my site visitors.

    1. I agree that In through the outfield is not a great name when it comes to search engine optimisation, but I am stuck with it now and will have to rely on the quality of my blog posts to drive traffic.

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