June is Sell, Profit and Grow month in the Business & IP Centre

We are now into our Sell, Profit and Grow month in the Business & IP Centre. And the good news is that not all of our events have sold out… yet.

We currently have places available for the six events below, but you will need to get your skates on to book:

Conversion marketing 12 places

The Investor Pitch 15 places

6 steps to effective sales meetings 25 places

Keep clients happy and generate sales 35 places

Rich woman poor woman 10 places

Open Evening: DIY or building a team 25 places

Wiggin’s Digital Entertainment Survey for 2010

Although we have free access to lots of expensive market research relating to digital entertainment here in the Business & IP Centre, it seems some generous folk just want to give it away.

Each year the kind people at Wiggin LLP law firm commission a report (pdf) from Entertainment Media Research and then make it available for free on their website. They survey 1,592 UK respondents, representative of the national demographic in May 2010.

Coming at 116 pages long, it contains some fascinating information. My favourite is how people would spend £1,500 on shiny new technology.

DIGITAL ENTERTAINMENT 2010

Introduction, methodology & sample profile
Headline findings
Detailed findings
Entertainment and digital activity audit
Future trends
Technology and device ownership
Cloud services
Platforms for watching movies / TV programmes
Willingness to pay for content
Social networks
Music sites & software
e-Books
Magazines
Mobile gaming & apps
Piracy

AcomprehensiveauditofentertainmentanddigitalactivityintheUKtoday,investigatingthebehaviour,trends,preferencesandattitudesacrossallformsofentertainmentactivity
•Thefindingsarebasedalarge-scaleonlinesurveyof1,592UKrespondents,representativeofthenationaldemographicconductedinMay2010
•ThesurveywascommissionedbyWiggin
•Readersarewelcometousedatainthisreportbutsuchusemustacknowledgethe2010DigitalEntertainmentSurveyfromEntertainmentMediaResearchadWigginasthesourcePleasenotethatpercentagesmaynotaddexactlyduetorounding

Naked bikes take a dive

I am always looking for an excuse to include motorbikes in this blog, and today thanks to a colleague I get an opportunity.

We have one published report by Mintel, but it dates back to 1999 when the UK bike market was booming. However, the Motor Cycle Industry Association (MCIA) publish free monthly sales figures, and as you can see from the table and chart below, the situation has changed significantly since 1999.

However it’s not all doom and gloom as the number of bikes on the road has increased (perhaps due to restored and revived classics such as my KR1-S ‘green meanie’).

And, from the ashes of the once dominant British bike industry the Phoenix that is Triumph Motorcycles has arisen.

The MCIA also produce a 2009 Statistics Pocket Guide pdf . And provide some interesting general ‘biker’ statistics:

UK POWERED TWO WHEELER MARKET BACKGROUND INFORMATION
NO. OF MOTORCYCLES IN USE (2006 : DEPT FOR TANSPORT)
1.6 million

MOTORCYCLES RIDER TEST PASSES (2006 : DEPT FOR TANSPORT)
51 thousand

TOTAL DISTANCE (KM) TRAVELLED BY MOTORCYCLE (2007 : DEPT FOR TANSPORT)
5.6 billion km (3.5 billion miles)

Finally, in order to help reverse the decline in biking, the MCIA have created a Get On website, where you can find out where to have a free try-out on a motorbike.

In case you were wondering what is meant by ‘Naked’, a helpful glossary is provided at the end of each report, enabling you to bluff your way through, the next time you find yourself talking to a biker.

Adventure (including Supermoto) – These bikes are similar in style to enduro motorcycles but are predominantly designed and capable for on-road use. Often they will have features similar to
machines included in the Touring category e.g. fairings, luggage carrying capacity etc.

Custom – These machines include ‘cruisers’ and ‘choppers’. They have flat but typically feature high handlebars, low seat height and forward footrests. Body panels
and fittings contain high polished chrome content.

Moped – In law, a motorised two-wheeled vehicle with an engine capacity of less than 50cc and a maximum speed capability of 30mph, riders must be aged 16 years
or over. Mopeds are available in Motorcycle and Scooter styles.

Motorcycle – In law, a motorised two-wheeled vehicle that is not a moped, riders must be aged 17 years or over.

Powered Two Wheelers – All types of two-wheeled motor vehicle, including Mopeds, Motorcycles and Scooters.

Sport/Touring – Machines that fit between Supersport and Touring bikes categories. Typical features include full or partial fairings and practical rider and pillion seating with
low to medium ride handlebars. Tend to have medium to large capacity engines.

Supersport – These machines are designed to mimic or directly replicate racing bikes. They normally have full fairings and low handlebars and are sometimes referred to
as race replicas.

Scooters – Have an engine, as an integral part of the rear suspension or the chassis is a step-through type, irrespective of cc or wheel size. Includes all types of
transmission.

Touring – Bikes generally have large engines and are designed for long-distance riding. Typical features include a more comfortable seating position for rider and
pillion, luggage carrying capability and weather protection, such as fairings with a fixed or adjustable windscreen.

Naked – Machines are built to a basic specification with no fairing (or only a small handlebar fairing) and an upright riding position. Engines are large to medium and
often called retro.

Trail/Enduro- These bikes encompass trials, enduro and trail bikes with an off-road or cross-country capability.

Produced : 10-May-2010 00:38:37
Copyright 2009 – Motor Cycle Industry Association Limited

MOTORCYCLES     Apr-10    Apr-09    % Change     Apr 2010 YTD     Apr 2009 YTD     % Change
ADVENTURE SPORT     902    1,282    -29.60%    2,942    3,866    -23.90%
CUSTOM     995    1,105    -10.00%    2,745    3,090    -11.20%
NAKED     2,075    2,564    -19.10%    5,819    7,297    -20.30%
SCOOTER     1,286    1,548    -16.90%    4,472    5,417    -17.40%
SPORT/TOUR     947    924    2.50%    2,873    2,822    1.80%
SUPERSPORT     1,673    2,279    -26.60%    5,383    7,901    -31.90%
TOURING     388    398    -2.50%    1,338    1,398    -4.30%
TRAIL/ENDURO     523    600    -12.80%    1,732    2,048    -15.40%
UNSPECIFIED     55    55    0.00%    194    242    -19.80%
TOTAL MOTORCYCLES     8,844    10,755    -17.80%    27,498    34,081    -19.30%

My free Coffee from Prêt in exchange for taking the One Pot Pledge

One Pot PledgeAs I am sure you’ll have spotted, I’m always on the lookout for novel marketing ideas. The healthy marketing goes bananas is one of my favourites to date.

So imagine my pleasure, when popping out for my lunch-time sandwich, to be offered a free coffee in exchange for promising to nurture a Basil plant.

I did feel a bit of a fraud as I already have a small organic vegetable plot at home, but the attitude today seemed to be ‘the more thee merrier’. Maybe it was my good karma for spending an hour last night digging out my compost heap.

I think congratulations are also due to Prêt A Manger for allowing some of their most popular outlets to host the One Pot Pledge volunteers and to give away tea and coffee to pledgers.

The One Pot Pledge® is an exciting new grow your own campaign from leading gardening charity Garden Organic. Our aim is to get 30,000 people who have never grown anything before to give growing a go.

Growing your own food can be fun, it tastes great and you don’t even need a garden – one pot on a window ledge is all you need to get started.

Garden Organic is the UK’s leading organic growing charity and we can help you by providing useful information to get you growing, with handy tips along the way.

So why not ‘give it a grow’ and make your One Pot Pledge® today to grow something tasty you can eat.

If you already grow your own then we still need your help to inspire non-growers to make the One Pot Pledge®. You can join the campaign as a Gardening Guru and use your skills to help teach others to grow.