We are constantly telling our clients about the power of using video to market their product or service, as do our workshop presenters (Our Marketing Masterclass with Alasdair Inglis of Grow).
So it is wonderful to be able to show how our use of videos on YouTube has gained us nearly 250,000 hits over the last three years or so.
Very early on we created our own channel BIPCTV, and began posting recordings of our Inspiring Entrepreneurs events, and our success stories.
Having attended almost all of our events over the years, I am really pleased to see that my favourite speaker is also the most popular with nearly 23,000 views. I have to admit that having already seen Levi Roots and his Reggae Reggae Sauce on BBCs Dragons Den I was prepared to be disappointed. However, as a live performer with no script or PowerPoint slides, he was witty, charming and inspiring.
Another popular speaker is Sam Roddick, founder of the ‘erotic emporium’ Coco De Mer, and daughter of Body Shop legend Dame Anita Roddick. She describes herself as an activist first and accidental entrepreneur second.