Green Metropolis – a million books to read again and again

greenMetropolisThanks once again to Smarta.com for this inspiring business start-up story, this time featuring books (a subject close to my heart).

They have interviewed Barry Crow the founder of Green Metropolis about  how he came to develop the site using his redundancy pay.

What’s your background and how did you come up with the idea for the site? I’m originally from Newcastle and worked for British Airways as an IT developer. I moved to London for my job and went from a 4 bedroom house to a one bedroom flat. I’m an avid reader and had loads of paperbacks. If people have space, their books go under the bed or on the shelf. I had no space and had to de-clutter everything. So I started giving them away to charity shops. 

I went through pretty much the same process; I would buy a new book every month, read it and then drop it off in a charity shop.  But I could never find books there I wanted to buy. If I had just finished a James Patterson, then I would want to read another one. But if the charity shop didn’t have it I would have to go to Waterstones and buy a new one.

After a while I just thought: this is crazy; there must be a better way to do this. That was the beginnings of the idea but I didn’t look at it properly until I lost my job.


How many people use the site?

We have about 100,000 members.

We started with 1,000 books in stock which were mostly mine, and a few of my friends. We have about a million second-hand books in stock now. Some members still buy books brand new, because they have to have it, but within a week they’ve read it and will post it on the site


What sets you aside from sites like Amazon or even eBay?

Our site is more like a book club; it’s a community doing it to benefit each other. It’s for people who want to share their books with each other and at the same time raise money for a good cause. It adds to the whole feel-good factor of the site.

When you join us, you get an online account and every time you sell, you can either have the money refunded to you or use it buy new books.

Everyone should benefit, whether buying or selling, and ideally, we want our sellers to have enough credit from sales to buy their next one on the site without ever needing to use a credit card.

What’s been the biggest challenge?

I think probably promoting the site. I have no experience with the marketing side of things. My background is computers and IT, so I didn’t have a problem with the technical side of the site. But I suppose I naively thought after 6 months that once we had a great website, people would naturally come to it.

Like I said, we’ve never advertised it, and it’s been a very slow process. I started off and it was just me and I massively underestimated the time it takes to do everything.

Where do you see the site in five years time?

I would like GreenMetropolis.com to be the main ethical alternative to Amazon for second hand and charity books. For myself, I would like to work a little less, so that I can read a little more.

Climbing the stairway to heaven

kilimanjaro
Source tanzaniatraveldestination.blogspot.com

Now that I am in the final stages of planning my once in a life-time trip to the top of Kilimanjaro. I need to get my legs in shape for the 5,882 metres or 19,298 ft climb to the snow-capped peak of Kibo.

For some time now I have been using the stairs at work instead of the lift whenever possible. Although this sometimes gets me to high-up meetings a little out of breath, I can feel the good it is doing me. Even better, I am saving electricity each time I avoid going into the lift. In addition, I gain a sense of control, or at least avoid the frustration of waiting, what can seem like an age, for the lift to arrive.

There is even scientific evidence to prove that taking the stairs instead of the lift at work could save your life.

Banning the use of lifts and escalators led to better fitness, less body fat, trimmer waistlines and a drop in blood pressure, a study of 69 people found. This translates to a 15% cut in the risk of dying prematurely from any cause, calculate the University of Geneva team.

However, that won’t be enough to get me through seven days of equatorial trekking in July, so I am increasing my visits to the stairwell. Initially I was doing a full eight flights to the top of the building at the beginning of each day. but have now increased to twice a day. However, I’m not sure how much I will need to ‘raise my game’ in order to be fully fit for the rigours of the big mountain.

What is nice is that I’m not alone in my use of the stairs as a fitness aid. I now recognise some regulars as I pant my way up and down the floors.

In common with many mundane activities, there is often an extreme approach taken up by those I would consider to be somewhat more eccentric than the rest of us.

The Telegraph newspaper has published a couple of stories about the ‘sport’ of stair running, Stair running: Towers of torment and Could you run a vertical marathon?

And of course the highest building representing the pinnacle of achievement. For these indoor athletes, taking anything less than two steps at a time is for amateurs. And I assume the inside line is fiercely fought over for the advantage it gives. You can read about the buildings, runners and their times here: www.verticalrunning.org; www.towerrunning.com; www.skyrunning.com; Stairclimbing Sport; www.stairclimbingsport.com

Somehow I don’t think I will ever make it running to the top of the erotic gherkin or the Shard. But as someone who is allergic to gyms, using this stair climbing workout regime is a free and handy alternative.

My attitude to the mindset that leads to fitness seekers to drive their cars to their local exercise centres is nicely summed up by this photo from the USA below.

To the moon and back on a bike made for Londoners

Boris-BikeHaving tried My first ride on a ‘Boris Bike’ last October, I am now a confirmed fan of the Barclays Cycle Hire service from Transport for London, and have purchased an annual subscription.

According to yesterday’s Evening Standard, cyclists using the Mayor’s “Boris bikes” have travelled the equivalent of 13 times to the moon and back in the scheme’s first six months.

Apparently more than 2.5 million trips had been undertaken on the hire bikes since they were introduced on 30 July last year. Transport for London has calculated that cyclists would have ridden 6.2 million miles on the bikes – assuming they travelled at an average speed of 10mph. On the busiest day, the 4,800 bikes were used a total of 27,500 times.

It is good to hear that the scheme will be expanding to reach 6,000 bikes and 400 docking stations by the Spring of 2011.

However, it is still some way behind the Vélib scheme in Paris introduced in 2007,  which has grown to 17,000 bicycles and docking 1,202 stations.

My first ride on a ‘Boris Bike’

Looking forward to a greener New Year with my Keep Cup

Just before the holidays our intranet announced that we could ‘buy a reusable cup and receive 10 free hot drinks’. This was part of the Library’s commitment to Corporate Social Responsibility.

I was keen to try it out, and have been using my Keep Cup for a couple of weeks now, and am very happy with it. According to their blog, Pret have also recently trialled the Keep Cup.

The cups, available in a range of colours, cost £6.00 but customers receive 10 free hot drinks as an incentive.  The disposable cups that the Library uses for its takeaway hot drinks have a waterproof waxed coating that means that they cannot be recycled. As part of the Library’s on-going initiative to reduce waste, Peyton & Byrne have identified a product that will reduce the amount of takeaway cups used and provide staff with a better quality takeaway hot drink.

The KeepCup is a high quality reusable cup manufactured from the safest food grade plastic. It is for use with either hot or cold drinks. It has a sealable lid and sipper hole and is pleasing to drink from with the lid either on or off.

It is thermally insulated, keeping coffee hot for 30-40 minutes longer than a disposable cup. Each cup also has a thermal silicone band to ensure the cup can be carried comfortably and safely.

More consumer trends from Insider Trends

My colleague Frances Taylor recently attended an Insider Trends workshop in the Business & IP Centre.

Although I wrote a report on a similar workshop, How to become a cutting-edge retailer, Francis has noted some additional useful points.

Predictions from Insider Trends

Key trend 1: The recession

§        With the new government, spending cuts and changes in policy, it’s entering a new phase.

§        Food and energy costs are rising.

§        There is worry amongst consumers about the recession, even if it does not affect them personally.

§        Consumers are making more considered choices and buying budget brands.

§        Premium or ‘added-value’ products are still doing well, but only if they have real benefits, e.g. helping the environment or offering customised services.

§        Consumers are spending more time at home on activities such as baking and gardening.  Now 1 in 5 consumers grow their own fruit and vegetables.

§        The community is important: consumers are buying locally and supporting green initiatives. There is concern about pesticides and additives in food, and distrust of large corporates.

Tips for marketing:

§        Be clear and transparent in your messages.

§        Avoid hidden costs.

§        Offer free trials, 30 day guarantees and testimonials.

§        Focus on benefits not features.

§        Create new benefits to stand out, e.g. same day delivery.

Key trend 2: Genuine individuals

§        By 2020 there will be more single people than married people in the UK.

§        By 2018, 18% of households will be ‘single person households’.

§        This is affecting buying habits, e.g. people are buying smaller portions of food such as smaller loaves of bread.

§        Living in urban areas and single-person households means that interior design has become more compact.

§        Co-creation has taken off i.e. consumers helping to shape the products they buy, such as the Nike ID trainers.

Key trend 3: Technology

§        The mobile internet is really taking off.

§        Mobile apps are a growth industry which will be worth over 50 billion by 2020.

§        Smart phone owners are buying on average one app per month.

§        Location-based apps are becoming popular such as Foursquare.

§        The ‘perpetual beta’ has become the norm.

§        There is more experimentation e.g. retail trucks and pop-up shops, secret restaurants, etc.

§        Consumers feel like there is too much choice which can be overwhelming.

§        There is a movement of consumers that are ‘unplugging’, which is also called ‘the slow movement’.  For example slow cooking, gardening, home brewing, etc.

§        Some technology solutions have hidden complexity, e.g. the iphone.  It can perform a lot of functions, but is very simple and intuitive to use.

§        QR codes are being used on products for more information, for example, to show the ingredients on McDonald’s products.

My first ride on a ‘Boris Bike’

My shiny new Barclays Cycle Hire key arrived last night, so today at lunch time I rushed out to give it a try.

The experience was a mixed one, but mainly positive. The thrill of whizzing along quiet London back-streets, and arriving at my destination far quicker than walking were the main benefits.

The downsides are other traffic and pedestrians. Within minutes of setting off, I had been nudged by an impatient taxi driver, and nearly run over a couple of pedestrians who stepped out in front of me (a case of saved by the bell). Also the three gears are a bit limiting. First is fine for a quick get away from the traffic lights, but it could really do with another couple further up to slow down the legs on the flat or downhill sections. Probably the biggest disappointment was the poor state of repair our roads are in. I had to swerve around a couple of enormous potholes, and was glad the bikes are such a sturdy construction.

The other current snag is the lack of locations to pick up and leave the bikes. My nearest docking station is a good five minutes walk away, and I had the same problem at my Holborn destination. Although thanks to the computerised system I was able to ensure the parked bikes were properly registered (Boris warns of teething problems).

Despite all of the above, I’m already looking forward to my next adventure on a Boris Bike.

Londoners pedaling into a greener future

Thanks to yet another failed journey into work, courtesy of my First Capital Connect Thameslink ‘service’, I ended up walking from Holborn to The British Library this morning (Severe delays on First Capital Connect’s Thameslink route).

This the first time I have walked this route (along the delightful Lamb’s Conduit Street) for a year or so. Immediately I was struck by the number of bicycles parked along the pavement attached to a variety of secure street furniture, including of course Anthony Lau’s Cyclehoops. Even more impressive was the number and variety of bikes on the road. As well as the range of cyclists. I saw young men on speedy racing bikes and retired folk on the amazing Brompton folding bikes.

And all this before the rather delayed‎ introduction of the Barclays Cycle Hire Scheme for London. I wonder if Londoners will take to the idea with the same enthusiasm as the Parisians who love their Vélib’ scheme.

Green Britain Day and my lunch-time Prêt bag

I’m a bit late in covering Green Britain Day, but like to feel I have been doing my bit over the last few months.

In particular I am somewhat proud of my recycling (re-using to be more accurate) of my daily lunch-time Prêt A Manger bag. I’ve just retired the bag on the left which I have been using since early March. I estimate the saving is approximately 75 bags so far, which isn’t bad going. In doing so I have also gained something of a reputation at my local Prêt as the ‘bag man’. And on occasion my efforts have been rewarded with a free coffee from one of their lovely staff.

Some of the them have said they think Prêt should offer some kind of incentive for regular customers to re-use their bags.

As is so often the way, Britain lags behind the rest of Europe in ‘greenness’, so I have included a link to how the Dutch recycle, and what we can learn from them.

Free broker research reports on environmental, social and governance (ESG) issues

Having worked in the City of London for many years, I was somewhat surprised to discover that financial institutions are now giving away their highly valued stockbrokers reports.
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Needless to say they aren’t giving everything out, but through the The London Accord, you can get access to nearly 100 reports on a range of green and ethical related topics.
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Welcome to the London Accord
The London Accord presents a compendium of reports, written by a range of financial services firms, providing insight into issues ranging from renewable energy to the price of carbon.

The financial services industry produces pertinent and valuable research which could, and should, be used by policy makers and NGOs who are shaping society’s response to long-term issues such as climate change and global pandemics. However, much of this research only sees the desks of a select few and all too soon disappears into the filing systems and cupboards of the commercial sector.

The London Accord allows access to this research free of charge – offering policy makers an insight which they may not otherwise access and giving the financial services industry a way of engaging with society on long-term issues. The London Accord is simple, get more recognition and value from research by sharing what you are about to archive.

My free Coffee from Prêt in exchange for taking the One Pot Pledge

One Pot PledgeAs I am sure you’ll have spotted, I’m always on the lookout for novel marketing ideas. The healthy marketing goes bananas is one of my favourites to date.

So imagine my pleasure, when popping out for my lunch-time sandwich, to be offered a free coffee in exchange for promising to nurture a Basil plant.

I did feel a bit of a fraud as I already have a small organic vegetable plot at home, but the attitude today seemed to be ‘the more thee merrier’. Maybe it was my good karma for spending an hour last night digging out my compost heap.

I think congratulations are also due to Prêt A Manger for allowing some of their most popular outlets to host the One Pot Pledge volunteers and to give away tea and coffee to pledgers.

The One Pot Pledge® is an exciting new grow your own campaign from leading gardening charity Garden Organic. Our aim is to get 30,000 people who have never grown anything before to give growing a go.

Growing your own food can be fun, it tastes great and you don’t even need a garden – one pot on a window ledge is all you need to get started.

Garden Organic is the UK’s leading organic growing charity and we can help you by providing useful information to get you growing, with handy tips along the way.

So why not ‘give it a grow’ and make your One Pot Pledge® today to grow something tasty you can eat.

If you already grow your own then we still need your help to inspire non-growers to make the One Pot Pledge®. You can join the campaign as a Gardening Guru and use your skills to help teach others to grow.