How to pitch your business

Irene Bejenke WalshFor any of you who have watched entrepreneurs pitching their business on the BBC’s  DragonsDen (or even better the Harry Enfield spoof version below), I’m sure you will agree it is often too painful to bear.

Fortunately we are introducing a workshop in the Business & IP Centre on this scary topic called the investor pitch, on Monday 25 January, and Monday 22 February 2010.

In this interactive workshop, participants will learn about the content of investor presentations as well as how to deliver effective pitches.

Specifically, the following topics will be covered:

• What are investors looking for?
• Targeting different investor audiences
• How to turn your business plan into an investor presentation that will make an impact
• Content of an investor presentation
• Individual presentation skills & delivery
• Pitching formats
• The perfect elevator pitch
• Creating rapport & trust with investors
• Live pitches & feedback

Having met the presenter Irene Bejenke-Walsh, founder of MessageLab, I am confident attendees will be in good hands. She has been coaching entrepreneurs and management teams for investor presentations and pitches for more than a decade. Her clients include the UK’s largest Business Angel network, London Business Angels, where she has coached more than 300 entrepreneurs pitching to the network in a real life “Dragon’s Den”, contributing to an increase in investment rates of over 30%. She also coaches early-stage companies entering the London Technology Fund competition as well as many small and large businesses seeking investment.

[youtube=http://www.youtube.com/watch?v=-tc6-vSYIMk&feature=related]

Tech support cheat sheet for non-techies

Just because I have a degree in computer science (health warning – it was in 1984 when Turbo Pascal was all the rage), various relatives and friends think I have a magical ability to solve all computer problems.

Having wasted far too many hours grappling with various computer ‘challenges’ over the years, I was intrigued to be shown this catch all solution from xkcd by a friend who does know his IT onions.

I think it is great that the answer to almost any IT problem is out there on the internet, and all you have to do is find it.

Tech Support Cheat Sheet

The Web in Feb from the Business & IP Centre

My colleagues in Business Marketing have come up with a programme of events for next month called Web in Feb.

The event is part of ‘Getting British Business Online’, which aims to get 100,000 businesses online in 2010.

Our programme of events will help you to:
1. Navigate the world of social media and make it work for you
2. Get your site noticed by Google and increase your traffic
3. Write a blog, record a podcast, set up a website
4. Avoid the legal pitfalls of doing business online
5. Translate the jargon and gain the confidence to use the web effectively.

More details:

Week 1
Building an outstanding online brand
Thursday 4 February, 14.00 – 17.00, £35 +VAT
Azright’s Solicitors

Week 2
Email marketing for small business
Tuesday 9 February, 10.00, 14.00, £39 +VAT
Lucidica

Open evening – Web 2.0 made easy
Tuesday 9 February, 18.00 – 20.00, free
British Library

Copyright for designers
Thursday 11 February, 10.00 – 12.00, free
British Library

Social media for business
Thursday 11 February, 14.00 – 17.00, £45 +VAT
Sounddelivery

Week 3
Copyright, trademarks and digital media: understanding your rights
Wednesday 17 February, 10.00 – 12.00, £20 +VAT
Halebury

E-commerce: a guide to conducting business online
Wednesday 17 February, 14.00 – 17.00, £20 +VAT
Marriott Harrison

Week 4
Facebook vs. Linkedin networking evening
Tuesday 23 February, 18.00 – 20.00, free
British Library

Privacy policy and data protection
Wednesday 24 February, 14.00 – 16.00, £10 +VAT
Keystone Law

Build your own blog or website in WordPress
Thursday 25 February, 10.00 – 17.00, £145
Women Unlimited

Booking details