Category Archives: IP issues

My new favourite brand name is Ugly

Triple BerryIf you read this blog, you will know I am slightly obsessed with brand names.

And I seem to spend quite a bit of my time at work trying to persuade people not to obsess about their trade mark. As long as the name is legal (check here for the UK) and not owned by someone else in your area of business (search here to check), the only thing that matters is how memorable it is.

And you can’t get much more memorable than Ugly. This big and bold name certainly caught my eye as I browsed the drinks available in our restaurant at the British Library yesterday.

Ugly flavours

On visiting the Ugly Drinks website, I was glad to see a FAQ (Frequently Asked Questions) section explaining their unusual name.

Ugly Drinks FAQ

I haven’t yet managed to taste one of their range of drinks, but I’m looking forward to asking for an Ugly Drink.

Ugly Drinks

 

The shoelace is dead – long live the Hickie

Hickies lacesA while ago I wrote about the shoelace knot that never comes undone, but it seems my efforts to learn this amazing knot may have been wasted.

According to Gaston Frydlweski and Mariquel Waingarten, the inventors of the Hickies Lacing System, no one will ever need to learn to tie a shoelace again.

This inventive way of keeping shoes on your feet was launched via a Kickstarter campaign in 2012. And they managed to raise over $150,000, six times more than their initial target.

Since then the company has sold over 2 millions sets in 45 countries, and continues to grow.

Call me old-fashioned, but I’m not quite ready to ditch my trusty old laces for this futuristic replacement. But I do admire the founders for persevering with their 20 year dream of improving how you lace you shoes.

Hickies patent US D686909

 

 

Loos for Doos – a name Thomas Crapper would be proud of

I can never resist a good business name, and today I spotted Loos for Doos as I crossed the road when when popping out for lunch today.

But when I did a quick trade mark search on the UK IPO database, I noticed they don’t yet have a registered name.

Hopefully they will read this little note and take action…

trailer-standard

 

Paris – the place to try a Frog Burger

My favourite business names are ones that have a built-in sense of humour (Dry Patch and Ass Saver). So I was delighted when I first came across a Frog Burger pub in Paris.

I love the way the owners have turned an historical negative term for our next-door-neighbours across the ‘English Channel’ (La Manche to the French) into a marketing success.

This is all part of the revolution in French eating that has seen ‘Le Burger’ rise to the top of the menu across France. ‘Le burger’ now top selling dish in French restaurants

Below are the current variations on the brand, with my favourites being The Frog & Rosbif and of course The Frog & British Library.FrogBurgerTHE FROG & ROSBIF
THE FROG & PRINCESS
THE FROG AT BERCY VILLAGE
THE FROG & BRITISH LIBRARY
FROG XVI
FROG REVOLUTION
FROG HOP HOUSE
THE FROG & UNDERGROUND
FROGBURGER IN PARIS
FROGBURGER BASTILLE
FROGBURGER ST-MICHEL
FROGBURGER NEUILLY
FROGPUBS IN BORDEAUX

 

 

 

The Ass Saver that stops you getting a wet bum on your bike

Ass Savers logoSo many entrepreneurs I meet want to have a name that describes what their product does. But ironically the UK IPO may not allow you to register a name as a trade mark if “it is a descriptive word or term.”

For example Apple Inc would not be allowed to register their trade mark for fruit, as it would block everyone else from using the word apple. Much better is come up with a clever play on words that gets across what your product does. Even better if it achieves it in a fun way.

Now that autumn is here in London, it is time to think about trying to stay dry when travelling around the city. I wrote about Dry Patch – A BIPC success story with a great sense of humour a while ago. But more recently have spotted quite a few of these on my commute to work.

Ass saver

The name Ass Savers may not be to everyone’s taste, but it certainly is short, simple and memorable – the most important aspects of a trade mark.

So far the owners have only registered the name under Nice Class 12, Vehicles and Conveyances for Bicycle mudguards. So it looks as though they aren’t ready to take over the world with their brand just yet.

Update! 24 October 2017

One of our clients designer Roderick Brosse at the Business & IP Centre has just won the the top award at this weekend’s British Invention Show with a minimal mudguard. His “Mud Bug” won the Diamond Award for British Invention.

Roderick has yet to find a manufacturer for his impressive invention, so watch this space.

mudbugpic

SpedDial

Speeding up my Brompton folding with SpedDial

Brompton from aboveI have been commuting to work on my Brompton for over three years now. Farewell Boris Bikes – hello to the Brompton folding-bike experience. I have written a few blog posts about my experience (15 learnings from a year of Brompton cycle commuting in London), and little ways I have tried to improve the bike (The safest thing on my bicycle is my Mirrycle).

This time I am experimenting with an improved Hinge Clamp Kit from SpedDial. I had already created something of a bodge solution using springs and plastic metal.

I came across the invention after recently joining the Brompton Hacks Group on Facebook. A post from SpedDial creator Stephan Bianchi piqued my interest. The link to his website included a video demonstrating a much improved version of the Brompton clamp.

SpēdDial Folds Fast from Stephan Bianchi on Vimeo.

The key is the dimpled handle which allows you spin it around really quickly.

SpedDial

I expressed my interest to Stephan and he explained he had sent a batch to Brilliant Bikes in Chobham. I rang them to order a set, but they hadn’t arrived. Soon after I received an email asking if I would like to test out SpedDial for them. I jumped at the chance, and a couple of days later received the little package below in the post.

Below is my amateur attempt at improving the clamp.

And here is the shiny new SpedDial replacement

So now for the big question… is it any good? And the answer is an emphatic yes. Actually it is brilliant.

It solves several problems:

  • It stops the metal bracket from twisting and blocking the fold
  • Using the finger dimple makes turning the knob much less fiddly
  • It saves time. I have set mine to just four turns from closed to open.
  • It prevents the bolt from falling out
  • The same lock nut gives you a predictable fold, so the handlebars no-longer fall on my leg.

Walking back to health one step at a time with my EvenUp

Evenup LogoRuptured Achilles tendon is a phrase redolent with pain and anguish. In my case it occurred at the end of my regular Sunday evening friendly football match.

As I stepped forward to engage with an opponent, I heard an ominous tearing sound, much like when ripping up old tshirts for rags. I looked round to see where the sound was coming from, and discovered there was no one there. At the same moment my brain registered pain in my lower leg and I hit the deck. After struggling to my feet  and limping towards the touch line, my fellow team mates asked if I could cover the goal until the end of the match. I ruefully shook my head and slumped down at the side of the pitch.

hospital bootNearly a week later (thanks my local hospital losing my phone number) I was looking at an ultrasound scan of my leg. When I pointed my foot down, all looked well. But when I lifted it up, a gap was clearly visible. Fortunately the rupture was at the point where the tendon joins onto the leg muscle. So an operation was not deemed necessary. Just eight weeks of my leg being strapped into an orthopedic walking boot, night and day.

This was not good timing as we had a camping and walking holiday to the Scottish island of Mull planned for the following week. I soon discovered that I could not drive my car. My left foot was hitting the brake and the clutch at the same time with this clunking great boot on. I also found walking with my hospital loaned crutch difficult. The main problem was caused by the two inch difference in height between my two legs.

After some internet research I found out that although the ‘boot’ would fix my tendon, it could also result in long term problems with knees, hips and backs caused by limping. Further exploring uncovered a solution in the form of the EvenUp shoe lift. I immediately ordered one to arrive in time for my holiday.

evenup-shoe-balancer_2

As you can see above, the EvenUp is not a thing of great beauty, but it has transformed my ability to get around during the long recovery period.

I would definitely recommend it for anyone unlucky enough to be forced to wear hospital boot for any length of time.

The best and worst names for your business… are sometimes the same

I just love business names. And I seem to come across new ones every day at work. Almost all the start-ups I meet want to have the perfect one to describe their business activity. But this is often impossible due to the UKIPO’s rules, and even when allowed can be a mistake.

For instance Carphone Warehouse chose a name that accurately described their business when it started in 1989. They were on the cutting edge of the new mobile-phone technology, and sold those marvels of miniaturisation known as car phones, through their first store located in – you guessed it – a warehouse.

First_Store_Marylebone_mediumfirst car phone

The first Carphone Warehouse and an example of an early mobile phone

It wasn’t long before the company expanded into the high-street, and their products shrank to the pocket-sized phones of today. So their wonderfully accurate name became doubly redundant. But by then they were a household name and were stuck with it. They did however learn from this mistake and use the brand PhoneHouse in the rest of Europe.

So that was an example of a good name which went bad thanks to the market moving. But some brands who started out with really bad names still managed to have great success. I covered Smeg in my blog post How to name your brand and get it trademarked. So I won’t dwell on the uncomfortable associations for that word again. But they certainly haven’t held their business back.

Or how about Soylent, the company that claims to have created the future of food?

Soylent products

It certainly look futuristic enough, although maybe not a appealing as my favourite Amelia Rope chocolate. But what I don’t understand is why the founder Rob Rhinehart chose to name the food after the 1973 science fiction film Soylent Green. It starred Charlton Heston and was set in a dystopian future, where the only food left on our dying planet is a green wafer known as Soylent Green. The movie ends with the shocking discovery that this staple is manufactured from humans. Or, as the final scene whispers; “Soylent Green is People!”

Here again, what on paper would appear to be a truly awful name, has not stopped the company from becoming very successful.

Sweaty-BettyCloser to home we have the very popular fashion brands Fat-Face and Sweaty Betty. More proof that a horrible name is no barrier to success.

Possibly the worst idea of all is to be nameless, but search Google for Nameless and you will find plenty of brands. Such as a ‘tech’ fashion brand in Moscow, and a digital marketing company in Bristol.

Returning to the world of science fiction we have SkyNet. An express courier network founded in 1972 that has grown to be the world’s largest. They can deliver “from a postcard to grand piano, to or from almost every country on the planet”.

Skynet logoBut type ‘skynet’ into Google image search you willterminator robot see this logo closely followed by the infamous terminator robot:

 

 

Let’s get back to some great names. On my cycle to work I have recently spotted vans sporting the memorable Magicman registered trade mark. Who wouldn’t want to employ the services of a “technician  trained to deliver incredible repairs to wood, stone, marble,uPVC, veneers, laminates, granite, ceramic tiles, stainless steel and even glass. We rectify chips, dents, scratches, burns, holes and so much more on site, nationwide”?

Magicman LOGO
Robert-Andrews-Magicman-landscape-webuse

 

 

 

 

 

 

 

I think we should end with a couple of brands that follow the Ronseal approach to naming. In other words, they do what they say on the tin.

sticks like shFirst we have Sticks Like Sh*t. For those in the building trade the name effectively, if rather bluntly, explains what the product does.

Although I was intrigued to discover that on the manufacturers website the name has been bowlerised to Sticks Like Adhesive.

Perhaps they don’t want to upset the more sensitive home DIY brigade? The owners Bostik have registered the name with the UK IPO, so don’t think about copying it!

 

 

DoomFinally we have my favourite brand name of all time. Strong, simple and memorable, with a cleardoom south africa indication of its purpose. I first came across Doom on safari in Kenya in 1982. I still remember clearly the moment a can was produced and liberally sprayed onto a very large and scary insect which happened to be walking across the entrance hall of our lodge. It didn’t take long for the creature to cease to be a threat.

Sadly the brand is now more closely associated with the computer game of the same name. Although I was glad to find a less dramatically packaged version still for sale in South Africa.

Goody goody GumDrop – Recycle your gum here

gumdrop-logoAlmost every day at work I hear new names for new businesses. And sad to say, many of them would not be allowed by the UKIPO as they are too descriptive, or already registered as trade marks.

The company name may not qualify as a trade mark because, for example:

  • It is not considered distinctive
  • It is a descriptive word or term
  • It may indicate geographical origin
  • It may already be registered in someone else’s name

The following examples of company names would not be accepted as trade marks: Reliable Builders – Cheap Car Insurance Company

The important point for me, is that a name is allowed and distinctive, rather than descriptive. But I love it when I see a name that manages to capture the essence of the product in a fun way.

A great example is Gumdrop, a recycling point for chewing gum. I noticed the catchy sign outside work and snapped the photo below. I love the bright colours and the reminder of  the chewy sweet Gumdrops from my childhood. It is also a reminder that you can have the same name as someone else as long as you are not competing in the same sector.

gumdrops

Even better, they are recycling chewing gum into useful plastic products, making themselves a social enterprise.

gumdrop

Kutsuwa

In search of the perfect pencil sharpener

Pixabay.comThe pencils only rule at the British Library means I have become closely acquainted with the ancient art of pencil sharpening.

Having tried many different types over the years and found them all wanting, I finally splashed out on a Kutsuwa RS015BK.

The previous designs were either too blunt or too flimsy to produce a properly sharp nib. Or they broke off the end of the pencil lead just as it was on the point of being ready to use.

Kutsuwa Co., Ltd. was founded in 1910 as a stationery wholesaler in Osaka, Japan. In 1965, they started to design and manufacturer its own branded products. The model I chose came in a range of vibrant colours as one might expect from a Japanese manufacturer, but I went for the boring black model.

Kutsuwa

It is still early days, but so far I am very happy with the way this machine produces wonderfully sharp pencils, easily and quickly, as well as collecting the messy cuttings in a waste box.

So the lesson learnt here, once again, is if you want a good pencil sharpener you need to pay that bit extra.

Perhaps I should have researched this topic more thoroughly before spending my money. The Pencil Revolution contains many reviews of sharpeners. Or I could have read The art of sharpening pencils on Mathew James Taylor’s blog. Where I would learnt about the standard point, the chisel point, the needle point, or the bullet point. Although I definitely wouldn’t have chosen his favourite rather disturbing sharpener below.

living-dead-dolls-sadie-pencil-sharpener

I shouldn’t have been surprised to discover the ultimate sharpeners on the Manufactum website, as they specialise in goods made with traditional manufacturing methods and materials. They include the beautifully simple Dux Dual Pencil Sharpener Aluminium and the outrageously expensive but indestructible Caran d’Ache Steel Pencil Sharpening Machine.

Dux Dual Pencil Sharpener Aluminium

Dux Dual Pencil Sharpener Aluminium

Caran d’Ache Steel Pencil Sharpening Machine

Caran d’Ache Steel