If you read this blog, you will know I am slightly obsessed with brand names.
And I seem to spend quite a bit of my time at work trying to persuade people not to obsess about their trade mark. As long as the name is legal (check here for the UK) and not owned by someone else in your area of business (search here to check), the only thing that matters is how memorable it is.
And you can’t get much more memorable than Ugly. This big and bold name certainly caught my eye as I browsed the drinks available in our restaurant at the British Library yesterday.
On visiting the Ugly Drinks website, I was glad to see a FAQ (Frequently Asked Questions) section explaining their unusual name.
I haven’t yet managed to taste one of their range of drinks, but I’m looking forward to asking for an Ugly Drink.
You have left it a bit late now, if you wanted to pay someone to do your Christmas wrapping. But if you really hate it that much you could always book up Wraposdy and employ one of their ‘wrapologists’ for next year.
Apart from having a great name, they also “believe that there is no gift unwrappable, no theme unworkable and no deadline too tight”. I love their sense of humour too, illustrated below.
Below is an example of the kind Christmas present wrapping they can produce.
Like all good businesses, Wrapsody have a blog so they can share their activities with potential customers. Below you can see the team in action Christmas gift wrapping at Liberty of London.
Wrapsody have the whole presents thing nicely ‘wrapped’ up (sorry couldn’t resist that pun). But I have found a couple of rivals elswhere in the country.
In Kent, “Wonder Wrap offer a unique and fabulous gift wrapping service for all occasions.
Your presents and gifts are beautifully wrapped and can even be grouped together to ensure you can easily present them to the lucky recipient.”
And in Wales, “Eclipse provides a professional gift wrapping service comprising high quality demonstrations, ‘hands-on’ workshops and professional gift wrapping services for businesses and individuals.”
Below Eclipse founder Alison Westwood gives some expert wrapping tips.