Apologies for the rather hyperbolic headline above, but according to social media experts a catchy headline is the number one way of getting visitors to your blog. And as I have been rather neglecting In through the Outfield in recent months, I think it needs a bit of a boost.
In fact according to , Alasdair Inglis from Grow, Your online content must be more like terrible journalism.
Use clever, attention catching headlines
Headlines are probably the single most important aspect of your post. You could write mind-blowing, world changing content but if you don’t write good headlines, no one’s going to click through and read them. Therefore they need to be attractive and intriguing enough to make readers check out your blog.
Here are some great tips to help create better headlines:
- Go with numbers or numbered lists. There’s a reason why your Facebook feed is choking on articles like “11 sexist cats that look like Ryan Gosling”. Learn from sites like Buzzfeed and maybe one day your content can annoy the whole of the internet, too.
- Use compelling, emotive adjectives. Whilst this isn’t your high school creative writing class, using more engaging words like: “amazing”, “beautiful”, “inspiring” etc will make your article sound much more interesting.
- Make your headlines are intriguing, but not too vague. Upworthy do a great job of this, giving you just enough information to whet your appetite, whilst not giving away the payload.
- Use keyword research. Make sure you know what the most searched terms are for what you’re writing about and make sure that they’re in your headline. If your target audience is searching for “How to write better headlines”, make sure that your blog post headline will show up on their search.
Right – now that we have got that important information out of the way, I can explain why I am back in the blogging saddle after my unplanned sabbatical. I am now commuting to work at the British Library from Eastbourne, which has extended my daily journey to over two hours each way. However this gives me plenty of time for reading, snoozing or even blogging, as I cruise through the beautiful Sussex countryside alongside the South Downs at the mercy of the Southern railway service.
Sunset over Fulking Escarpment in the South Downs National Park, England (© Matt Gibson/Loop Images)
The other factor enabling me to revive my blog is of course technology. I spent many weeks researching the best computer to support my newly extended commute. I looked at getting a bigger and smarter phone than my current almost perfect Motorola Razr I (small in size, long in battery life). The new breed of smart phones are amazing, but unless you have fingers much smaller and more nimble than my clunking great ones, typing anything more than a short note is too painful. And although the recent ones have pocket-stretching sized screens, they are still too small to work on a blog post or effectively surf the web. But the real killer blow, is when you actually use any of their amazing features for more than a few minutes, their battery life disappears to almost nothing.
Next came a choice of tablets, of Apple or Android flavours. They have long battery life, bigger screens and are nice a light and compact to carry around. However, they don’t have keyboards, and as a touch-typer since my teens I can’t stand typing on a screen. It’s a bit like having to ride a moped once you have experienced a proper motorbike – there is just no going back. Admittedly you can buy a keyboard attachments, but the keys are incredibly cramped and obviously an after-thought, rather than designed-in. Also I need to run Word and Powerpoint from time to time, which meant the Microsoft Surface came closest to my rather demanding requirements. However their poor battery life put paid to that.
That left laptops, or Ultrabooks, as the small, thin and powerful ones are now known. However, when not typing or editing presentations I liked the idea of some light entertainment to help pass the time on train. And I have watched fellow commuters struggling to get a good viewing position on their laptops to watch the latest instalment of Game of Thrones. More research led to the new breed of ‘hybrid’ machines, and the appropriately named Yoga series from Lenovo.
I finally settled on the Yoga Pro 2, with its 3,200×1,800-pixel touch screen, claimed nine hour battery life, backlit full size keyboard, and flexible screen.
I have already tested out what Lenovo call the Stand mode to view BBC shows downloaded from iPlayer. And it works really well, with the keyboard tucked behind out of the way. I’m not sure how often I would get to use the Tent mode, and I have to admit that it makes a pretty clunky tablet when folded flat. This isn’t helped by Windows 8, which still needs some work to compete with Android as a touch interface.
So there you have it, new technology combined with an something of an epically long commute (nothing compared to these hardy Scots) are the keys to getting this blog back on its feet again.