I have been watching the Crowdfunding scene for quite a few years now. It has now grown into a important source of money for many start-ups. It is also a great way to test the market for new ideas. Following the Lean start-up approach we advocate in the Business & IP Centre.
I’ve seen lots of new exciting new products over the years, and I’ve been tempted in invest in quite a few. But it wasn’t until I saw the impressive Kickstarter campaign for the Blaze Burner rear bicycle light that I committed. The aim was to create the ultimate back light for cyclists. With 100 lumens of brightness to help make the rider visible to even the most distracted of London drivers.
Also, it came from the Blaze company founded by Emily Brooke and Philip Ellisby. They had previously used crowdfunding to launch their revolutionary front safety light for cycles. The original Blaze light combines a very bright white light with a green laser, which projects a symbol of a bike onto the road several meters ahead. The idea is to make bikes more visible to cars and particularly large vehicles turning left at junctions. A high proportion of cycle accidents are caused by drivers being unaware of a rider coming-up on the inside.
The Blaze has been a spectacular success, and is about to be installed across the London Cycle Hire network – officially called Santander Cycles, but more popularly known as Boris Bikes, (despite being introduced by Ken Livingston the previous Mayor of London).
So when I saw the very professionally produced video announcing the Kickstarter campaign for the Burner, I signed up the next day. By then it was already fully funded (in just one day). And went on to raise £153,636 from 2,208 backers, instead of the initial goal of £35,000.
Since the campaign closed, the team have been on something of a roller-coaster ride. With quite a few technical and supplier problems along the way. This meant the original production date of April slipped by several months. The team kept the backers updated with the issues and delays. So it was with great delight that I finally got to open the package above this week. Just in time for use during the dark evening rides home.
Hopefully you can see from my photos, the light is a very high quality product. Which is one of the reasons the company delayed distribution. It is innovative, in that it shows you the level of battery charge each time you turn it on. It also has a setting to turn the light on automatically when the ambient light level is low, such as in a tunnel or tree-lined route.
For me the brightest setting is actually too bright, so I am using it on the normal steady mode, which is claimed lasts 60 hours per charge via the handy USB cable.
So I am feeling triply happy with myself. I own an innovative high quality product. I got a discount for being an early backer. And I am supporting a fledgling UK company, making a great UK designed and assembled product.
I’m still happy with my Burner light, but perhaps if I’d had a bit more nerve I might have gone for Bike Balls instead.
I think they describe the product far better than I could:
In a world filled with disgruntled drivers who hate sharing the road, you need some pretty serious balls to ride a bicycle these days. The morning commute is crying out for a little humour to diffuse the tension, and as a cyclist you need to be noticed! It’s in this spirit that Bike Balls were created.
Bike Balls are a raunchy rear bike light designed to be mounted beneath your bicycle saddle – they dangle off the seat rail and playfully bob-around as you ride. The simple mounting system is secure enough to stay on during bumpy rides whilst remaining easy to attach and take off.
Made from waterproof silicone, this durable scrotum houses a powerful red LED to alert drivers to your presence. Just give them a gentle squeeze to turn them on (just like the real thing) and to switch between the various light modes. They’re as functional as they are hilarious.
Grab yourself a pair today.
The World’s most over confident bike light
Turn them off and on (and switch modes) with a gentle a squeeze
High-grade silicone body with integrated strap and switch
Water/splash resistant construction, built to last
Super efficient red LED
Three light modes – solid light / slow flashing / fast flashing
Powered by 2xCR2032 replaceable batteries
Battery lasts for ~100 hours (solid light mode) or ~190 hours (flashing mode)
Includes 2 zip-ties for semi-permanent installation
Funded within 3 days on Kickstarter