Category Archives: creative industries

Lego gets into bed with Dr Who

300px-LEGO_logo.svgI have long been impressed at how Europe’s biggest toy company Lego (who’s name is derived from leg godt, Danish for “play well”), managed to pull themselves back from the brink of bankruptcy back in 2003.

One of the keys in returning to profitability was listening to what their customers wanted from the company, and so re-focusing on their core products. They also began to exploit the opportunities of licensing deals with famous brands. This explains why, when you enter a typical Lego store, your eyes are assaulted by models from Star Wars films, scenes from the Lord of the Rings trilogy, Harry Potter characters, and good old-fashioned  superheroes such as Batman and Superman (in their various guises).

More recently Lego have cooperated with the internet phenomenon Minecraft to enable their customers to create ‘real-world’ creations. Surely this must be the ultimate expression of turning a virtual world competitor into a physical world partner.

LegoMinecraft

Lego have continued to develop their approach of listening to their customers by introducing  a crowdsourcing community LEGO® Ideas. This an online place where Lego fans can submit their own ideas for new products, and vote for other members’ ideas. Those getting more than 10,000 votes have a chance of being selected to be made into real Lego products. To date, nine products have been released via the platform, with three more to launch in 2015.

1781839-doctor-who-watermark

One of those will be a “Doctor Who”-themed project. The Lego Review Board has chosen the “Doctor Who and Companions” project by Lego Ideas member AndrewClark2. Andy Clark is an artist at a gaming company by day, and a Lego builder by night.

Lego Doctor Who

Doctor Who began in 1963 on BBC Television, and it is the world’s longest running sci-fi drama. Since then the show has entertained generations of British children. But since its revival in 2005 this quintessentially British show has become something of a global phenomenon. So the new ‘Dr Who’ line will be sure to find a wide audience.

 

50 Shades of Grey – the shopping experience

50ShadesofGreyCoverArtWalt Disney was possibly the first to introduce merchandising to the world of feature films in the early part of the 20th Century, and the company has certainly fully exploited the spin-off potential of their films up to the present day (Disneyland and World spring to mind).

But it was the original Star Wars films from the 1970’s that made cultural history. And in doing so also turned the director George Lucas into a billionaire. In fact he made more money from the sale of action figures, lightsabers, key chains, games, books, pajamas, etc. (thanks to 20th Century Fox giving him the rights) than from the films themselves.

So now we come up to date with the release of the long anticipated film adaptation of E.L. James best-selling erotic romance novel. Which I blogged about back in 2012- The law of unintended consequences and e-books – Fifty Shades of Grey.

Regardless of how well the film is received, it seems likely the spin-off products will sell strongly, however tacky they might be. And according to the Guardian newspaper, they are pretty tacky.

50 Shades of Earl Grey

A less tacky spin-off from the film

fifty shades of grey the official pleasure collectionAnd of course one should not be surprised to find sex toys high on the list of merchandising for the film. Even the Amazon website has a page created especially for these products, with several five star reviews already posted. There is even a Pinterest page for the Official Collection with a quote from the author: “This range is what I always imagined while I was writing Fifty Shades of Grey, I’m so excited that the toys I described in the books have come to life and can now be enjoyed around the world.” E L James

fifty shades of grey the official pleasure collection overview

A sample of the kind of products available

 

 

Launch 22 – a charity business incubator in Silicon Roundabout

Launch22 logoI first met David Hardman the General Manager & Co-Founder of Launch22 back in August 2014. I was immediately impressed by his enthusiasm, and the service offered to business start-ups in the heart of Silicon Roundabout in East London.

Many of our customers in the Business & IP Centre ask where they can find incubation space for their business. And although other incubators exist in London, I’m not aware of any that are run on a charitable basis and offer scholarships. Also, I like the way they offer a mentoring service and help finding finance in addition to the work space.

Launch22-space

Launch22 is a charity business incubator dedicated to growing early-stage startups and connecting entrepreneurs with industry experts as well as like-minded businessmen. We work mostly with disadvantaged entrepreneurs for whom a social co-working space with constant access to professional advice, networking and industry-related events is vital.

Our space runs on a membership basis with scholarships available for entrepreneurs who have a great business idea, but are struggling to launch it.

Workspace
Many incubators are exclusive and expensive. We are turning that on its head so that every new entrepreneur can access great workspace, regardless of their economic or social situation.

We know from experience that starting a business is not easy. Any start-up will face challenges and difficulties on the road to success. That’s why at Launch22, we are not just providing a great workspace, we’re creating a community, a place where people can offer advice and guidance to each other, where they can collaborate on new or existing ideas, and of course make new friends along the way.

Mentoring on three levels
Entrepreneurs-In-Residence have been carefully selected because they have themselves experienced the challenges young entrepreneurs face when building a new business, and are always on hand to provide assistance when problems arise.

Allocated mentors provide vital one to one feedback, and are here to go that extra mile when it comes to understanding every facet of your business, and what it needs to succeed.

Specialist mentors are experts in their field, all giving up part of their day jobs as successful lawyers, accountants, and many more to share their wealth of knowledge with our startups.

Finance
When your business needs a kick start we’ll be there to make sure your getting the right help, at the right time, from the right people

Using Twitter to get Lady Gaga’s attention

Dayne HendersonIn my workshop Introducing Social Media for Small Business I talk about Twitter’s unique ability to engage with otherwise inaccessible public figures.

To be honest, someone with millions of followers is unlikely to read every tweet sent their way. But it is possible to get noticed if the content piques their interest.

This is one of the wonders of social media over traditional forms of communication. You wouldn’t expect a letter, text or fax to be read by your celebrity target, let alone to get through on the telephone, or meet them in person. They would all be filtered out by their agents and minders.

But in fact many high-profile figures revel in the opportunity social media, and Twitter in particular, has given them to be in direct contact with their fans.

A recent story in the Metro newspaper gives a great example of this unprecedented access. Fashion designer Dayne Henderson who produces latex fetish outfits in his spare room in North Shields, uploaded some images onto Twitter. These got the attention of Lady Gaga, who commissioned him to make 19 headpieces for her world tour.

As Dayne told the Metro, ‘I never in a million years thought my first bit of work as a self-employed designer would be with Lady Gaga’.

Lady Gaga

Lady Gaga wearing one of Dayne Henderson’s latex designs

A revolution in websites has arrived 25 years after the birth of the Web

Tim Berners-LeeThe World Wide Web turned 25 this month, and it got me thinking about how website creation has changed since Tim Berners-Lee first proposed it to his boss at CERN in 1989.

For the first few years websites had to be hand-coded by computer programmers, which rather limited their number and design.

My first website was built back in the mid 1990’s, for my Hot Dog prothen employer Hermes Pensions Management. I used, what was then, state of the art software in the shape of HotDog Pro from the wonderfully named Sausage Software.

It was something of a labour of love, as each new page was another step on a steep learning curve. However just like the game of Snakes and Ladders, one false step forward could result in many steps back. I still remember clearly the moment we realised moving one page, required manually editing links on every single page on the site.

We made a major leap forward when a colleague in our IT department suggested using FrontPage from Vermeer Technologies. This company was soon taken over by Microsoft who were keen to establish themselves in the world of web. As one of the first “WYSIWYG” (What You See Is What You Get) editors, FrontPage was designed to hide the details of the dreaded HTML (hyper-text mark-up language), making it possible for novices to create Web pages and Web sites. Even better, when you moved a page, it automatically updated all the relevant links!

Microsoft Frontpage

However although FrontPage was wonderful improvement, it did have major deign limitations, and it was all too easy to spot ‘FrontPage’ websites.

Next on the scene for me was Dreamweaver version 2, the ‘Ferrari’ of web design software (beautiful and fast… and a bit flaky at times). After a couple of days training we were able to start producing complex websites with beautiful pages.

Dreamweaver v2

After many updated versions, Dreamweaver is still available today but is dying a slow death thanks to content management platforms such as WordPress and Drupal (Dreamweaver is still dying).

But in the last year or two the world of website creation has been truly revolutionised by template based, low cost services from the likes of Weebly and SquareSpace.

Now almost anyone can create professional looking websites, with no technical skill at all.
I surprised myself by managing to create a very simple but attractive website for my father within a couple of hours using SquareSpace. Compare that to the week it took me to create a 20 page website for SLA Europe using Dreamweaver ten years ago.
squarespace-logo-horizontal-white

Weebly_logo_and_tagline_2013

A great example of a Weebly website is Keep Me Jewellery from one of my clients here at the Business & IP Centre. As you can see from his amazing creatures, Tom Blake has a great eye for design, but he doesn’t have any background in building web sites.

Keep Me Jewellery

Also, these new platforms enable you to easily add a blog onto your website (an essential part of your marketing strategy – Blogging for fun and profit). And if you want to sell through your site there are shopping modules available too.

So if you were considering a career as a website designer, now might a good time to think again.

 

Soul Trader the Video – Rasheed brings his book to life

Rasheed-OgunlaruIn 2012 I wrote a review of Soul Trader – Putting the heart back into your business.

The book was written by Rasheed Ogunlaru the life and business coach for the Business & IP Centre since our earliest days. In my review I praised Rasheed for writing in a style that brought his amazing positive energy on to the page through to the reader.

However, there is no real substitute for seeing and hearing him in action. Something he has now addressed with Soul Trader – Coach Yourself Video.

In this video Rasheed covers the same seven plus one C’s used in the book:

  1. Introduction: Get ready; how to use video to help you grow.
  2. Clarity: Set your vision, mission & goals, find your unique path.
  3. Customers: Know who they are & learn how to win their hearts
  4. Courage: Grow confident using your inspiration / inner strength
  5. Co-operation: Build rich relationships to help your business grow
  6. Conversations: The art of converting contacts into business.
  7. Creativity: Tap into the energy, framework and flow to flourish
  8. Compassion: Taking care of yourself, others and business. 9. Change: How to face it, embrace it and shape it.

Once again Rasheed’s wonderful blend of passion, soulfulness and practical hard-headed business advice make for a powerful combination. Only this time you can hear the energy in Rasheed’s wonderfully mellifluous voice, and see it in his eyes and his body language.When he takes you through a practical exercise, of which there are many in the video, and then tells you to pause the video to write your answers down, you really feel you want to do it.

As in the book, Rasheed emphasises the importance of being clear about, not only what you want to achieve in business, but about your personal life goals, and how well they fit with your business aspirations.

He gets you to conduct a personal SWOT analysis (strength, weakness, opportunity, threat). Which is an excellent way of helping to discover what you do well, and what you need to work on or get help with. Next in importance is your customers. Who are they, what are their problems, needs and desires, where can you find them, and how much will they pay?

Customers Slide

The video concludes by reviewing the changes you will need to be prepared to make to adapt your business and yourself to a constantly changing environment. To ensure your business continues to develop and succeed over time.

Rihanna wins rights to her image over Topshop

No, this isn’t about a tabloid newspaper controversy involving the rather racy Barbadian pop star. Instead it is about a recent High Court case where Rihanna took on the high street fashion chain Topshop over the use of unauthorised photos of her on their T-shirts.

The dispute centred on the issue of ‘passing off’, a fascinating aspect of Intellectual Property law due to the way it depends, not on some arcane legal technicality, but on what an ordinary person would think.

During my seven years working in the Business & IP Centre I have learnt that Intellectual Property can be immensely technical and complex, but also has aspects that rely on good old-fashioned common sense.

The test for passing off is quite simple, would an ordinary person think the item they are buying was either produced or authorised by someone other than who they thought it was. Wikipedia defines it as; The law of passing off prevents one person from misrepresenting his/her goods or services as being the goods and services of the claimant, and also prevents one person from holding out his or her goods or services as having some association or connection with the plaintiff when this is not true.

Not surprisingly the most frequent cases of passing off tend to involve household brands. In April Which? magazine conducted a survey that found ‘a fifth of Which? members have bought an own-label product by mistake because it looked so much like a big brand. They found more than 150 own-label products they thought borrowed elements of their packaging from branded competitors. Own-label ‘copycat’ products: can you spot the difference?

One of the most well-known involves the best-selling dandruff shampoo brand Head & Shoulders. They have taken numerous supermarket chains to court for producing own label shampoos which are too similar to the their brand. The supermarkets tend to mimic the shape of the Head & Shoulders bottle, their colours and font styles. Each time the supermarkets lose the case, they go back to their designers and make slight changes to their bottles, leading to another round of court action.

Head&Shoulders_vs_Boots

Next time you are in a supermarket, have a look along the shelves and see if you can see any ‘look alike’ packaging from own label brands. In my experience cereal boxes make for rich pickings. Put yourself in the shoes of the busy shopper (or in my case reluctant shopper) rushing along the aisles with only time to glance at the packages as they zoom past. It is all too easy to grab the ‘wrong’ one and drop it into your basket.

In the case of the T-shirt with Rihanna’s photo, the judge Mr Justice Birss said the “mere sale” of a T-shirt with an image of a celebrity did not automatically amount to passing off. But in this instance he thought that a “substantial number” of buyers were likely to have been deceived into buying it because of a “false belief” Rihanna had authorised it.

He said it was damaging to her “goodwill” and represented a loss of control over her reputation in the “fashion sphere”. It was for Rihanna not Topshop to choose what clothes the public thought were endorsed by her.

 

Victoria Beckham aka Posh Spice versus POSH football

Victoria_Beckham_2010

Source Wikimedia

Following on from my post on Cara Delevingne the brand, I had a look at Victoria and David  Beckham and their brands, as they have been in the news a lot recently after their return to the UK from California.

Victoria Beckham has always been clever in business, and sensibly attempted to trademark the term Posh (her nickname in the Spice Girls) early on.

However, her application was contested by Peterborough Football club who were able to prove they had been known as The POSH since the 1920’s.

Naturally after winning the court case, the club went into action and registered The POSH at the IPO (Intellectual peterborough-unitedProperty Office). However, they seem to have got a rather carried away, and instead of choosing one or two relevant business classes from the 45 Nice scheme like normal, they paid for an amazing 28 classes (see below for details).

So although they are making good use of class 25 for their t-shirts and scarves. I’m wondering how they are planning to exploit class 13 Firearms; ammunition and projectiles or class 34 Tobacco; smokers’ articles; matches. Perhaps they will surprise their fans and branch out into cigarettes.

the_posh_shirtVictoria bounced back from this initial set-back and has successfully established her Victoria Beckham brand in the key luxury product categories of sunglasses, scent and houte couture. According to TheRichest.org her business is currently worth £30 million.

The_POSH

 List of goods or services

Class 03:
Detergents; bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; dentifrices; antiperspirants; deodorants for personal use.
Class 08:
Hand tools; hand operated implements; razors.
Class 09:
Apparatus for recording, transmission or reproduction of sound or images; optical or magnetic data carriers; recording discs; video recordings; automatic vending machines; calculators; data processing equipment; computers, computer programs; computer games; prerecorded discs and tapes; protective clothing; and parts and fittings, all included in Class 9 for any of the aforesaid goods.
Class 11:
Apparatus for ventilating, water supply and sanitary purposes; and parts and fittings, all included in Class 11, for any of the aforesaid goods.
Class 12:
Vehicles; apparatus for locomotion by land, air or water; and parts and fittings, all included in Class 12, for any of the aforesaid goods.
Class 13:
Firearms; ammunition and projectiles; explosives; fireworks.
Class 14:
Cufflinks; watches and clocks.
Class 15:
Musical instruments; electronic musical instruments; and parts and fittings, all included in Class 15, for any of the aforesaid goods.
Class 16:
Publications; pens, pencils, writing instruments; playing cards.
Class 17:
Rubber, gutta-purcha, gum, mica; goods made of any of the aforesaid materials; plastics in extruded form for use in manufacture; packing, stopping, insulating and packaging materials; flexible hoses and pipes, not of metal.
Class 18:
Bags, sports bags.
Class 20:
Garment hangers.
Class 21:
Household or kitchen utensils and containers (not of precious metal or coated therewith); combs; sponges; brushes other than paintbrushes; articles for cleaning purposes; steel wool; glassware, porcelain and earthenware, all included in Class 21; mugs, tankards, ashtrays.
Class 24:
Textiles and textile articles; bed and table covers; bedding.
Class 25:
Clothing; articles of outer clothing for men, women and for children; headgear; ties.
Class 26:
Cloth badges; badges not of precious metal.
Class 27:
Carpets, rugs, mats and matting; linoleum and other materials for covering existing floors; floor and wall tiles; wall hangings not of textile; wallpaper.
Class 28:
Toys, games and playthings; gymnastic and sporting articles; articles for use in playing football.
Class 29:
Meat, fish, poultry and game; meat extracts; preserved, dried and cooked fruits and vegetables; jellies, jams, fruit sauces; eggs, milk and milk products; edible oils and fats; prepared meals, goods of Class 29 predominating.
Class 30:
Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; salt, mustard; vinegar, sauces (condiments); spices; ice; prepared meals, goods of Class 30 predominating.
Class 31:
Agricultural, horticultural and forestry products and grains included in Class 31; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals, malt.
Class 32:
Beer, mineral and aerated waters and other non-alcoholic drinks; soft drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
Class 33:
Alcoholic beverages other than beer.
Class 34:
Tobacco; smokers’ articles; matches.
Class 36:
Insurance services; financial affairs; monetary affairs; banking services; credit card services; debit card services; exchanging money; investment services; financial sponsorship.
Class 38:
Telephone and telecommunication services; rental of telephone and telecommunication equipment.
Class 41:
Providing of training; entertainment; sporting and cultural activities.
Class 42:
Computer programming; snack bar services; news reporter services; security guard services; crowd control services.
Class 13:
Firearms; ammunition and projectiles

Protecting Cara Delevingne the brand

Cara_Delevingne

Source Wikimedia Commons

I was surprised to see a whole page of a recent Evening Standard devoted to UK and European trademarks.

If you have read this blog before you will know that I consider trademarks to be the most significant form of long term intellectual property protection for most businesses.

In the case of a celebrity such as current top model Cara Delevingne the motivation is often as much about protecting you name from commercial abuse, as profiting from it.

When choosing to register a trademark with either the IPO (Intellectual Property Office) in the UK or the OHIM (Office for Harmonisation in the Internal Market) in Europe you have to choose which of the 45 Nice classes are relevant.

The OHIM database shows Delevingne has applied for four classes at a cost of 1,050 Euros. Not surprisingly many celebrities have registered their names over the years. Only last year the singer Beyoncé tried to trademark her daughter’s name Blue Ivy, but discovered a wedding planning business had pre-empted her.

 

 

onsie

An example of a onsie

According to the Standard, Delevingne’s only aspiration so far is to produce her own brand of onesies. But perhaps these small beginnings could spawn a worldwide fashion brand.

The author of the article Kara Dolman (Kara with a K), was inspired by Delevingne to register her own trademark Kara D. Sensibly she first checked the IPO database (something we often help with in the Business & IP Centre), and chose class 25 covering fashion goods at a cost of £170.

Once the application gets through the two month period allowing for objections, Dolman will be free to pursue her dream of Kara D branded socks. However, I feel obliged to point out that if she doesn’t do so, her trademark will lapse after five years. People often forget that trademarks are designed to protect actual commercial activities, rather than just as a block to others.

Spring Market 2103 competition winners

In January we ran a competition to find designers and makers who have used the Library to develop their ideas, the prize was a day selling their products at our at our Spring Market on Monday 4 March 2013.

The winners of the competition also get training in running a market stall, free business advice through the Business & IP Centre, as well as marketing support from the Library.

I bought some great presents at last years Spring Market so am really looking forward to this one.

Spring Market winners 2013

Ali Miller
Ali’s handmade and UK produced homewares have a traditional, nostalgic feel with a twist of British quirkiness. Her vintage inspired work has been featured in the BBC’s Sherlock Holmes series as well as in notable publications such as Elle, Financial Times and The Telegraph. Ali has attended the Library’s ‘Make it, Sell it’ event and used our Business & IP Centre for research.
www.alimiller.co.uk

ali-miller


Anthropoid Clothing
Using her training as a scientific and natural history illustrator, Abigail Lingford creates bags, home wares, clothing and shoes inspired by her love of science. She was shortlisted for the BBC wildlife artist of the year in 2012 and has been featured in Time Out and The Guardian. She is inspired by our exhibitions, including ‘Out of This World’ on science fiction. She is also a user of our Business & IP Centre which helps her to commercialise her work.
www.anthropoidclothing.com

anthropoid-clothing


Boodi Blu
Upcycling has become increasingly popular in recent years. Boodi Blu’s Sarah Marafie has utilised this to create beautiful bespoke pieces of china and porcelain jewellery. The china she uses has been found buried or washed up on river banks, building an historical story to the jewellery. Sarah has used our Business & IP Centre to better understand intellectual property, copyright and to attend our ‘Knowing your Market’ workshop.
www.boodiblu.com

boodi-blu


Euan Cunningham
A professional artist, Euan has applied his ink and watercolour drawings of London landmarks to items such as greeting cards, mugs, t-shirts and prints. Euan was featured in the Sunday Times and his card designs are now sold in Fortnum and Mason. The Library’s building has influenced his work – watch out for the British Library print!
http://commissionahouseportrait.com/

euan-cunningham


Josie Shenoy Illustration
Josie is an illustrator and designer who is inspired by storytelling and has a passion for fusing hand-made and digital approaches. Josie’s success is growing; she has recently sold her work with Topshop and ASOS. Josie attended our ‘Make it, Sell it’ event and has enjoyed our exhibitions such as ‘Mughal India: Art, Culture and Empire’.
http://josieshenoy.com

josie-shenoy


Lisa Edoff
Swedish graphic designer Lisa Edoff creates beautiful products inspired by folk tales, nature, pop culture and the surrounding environment. She was directly approached by notonthehighstreet.com to become a partner and her products have been recommended by The Independent Magazine. Lisa has used our Business & IP Centre to attend our ‘Beginner’s guide to IP’ workshop, get one-to-one business advice and to network with other makers.
www.lisaedoff.com

lisa-edoff


Lucy Alice Designs
Lucy Porter has been creating gifts, cards, jewellery and homewares since 2011, all of which are influenced by her love of illustration and the British outdoors. Lucy was Runner up in the New Design Britain Awards in January 2012 as well as an exhibitor at MADE 12. Lucy has used the Library’s Business & IP Centre to research intellectual property and to create her business plan as well as researching British wildlife in our wider collections.
www.lucyalicedesigns.co.uk

lucy alice designs


Motties
Environmentally friendly Motties, are cosy and stylish slippers handmade from recycled leather materials. Alexa Mottram, the designer and creator of Motties, donates £1 from every sale to the homeless charity Emmaus. Alexa has received notable press coverage from The Independent, The Daily Telegraph and The Guardian. Her focus is on ethical fashion and she used the Library’s collection to research her MSc in Sustainable Architecture and Energy Studies, which has influenced her design work.
www.motties.co.uk

motties


Nette’ Leather Goods
Talented Californian turned Londoner, Johnette Taylor produces high quality leather goods such as purses, iPad cases and bicycle accessories. Her hand crafted accessories are made to last as well as being designed for functionality and attractiveness. In 2010, Johnette won a start up grant from the Prince’s Trust, and is currently a finalist in the Brand Amplify competition. She attended our creative and fashion meet-ups and training sessions on copyright and registered designs.
www.netteleathergoods.bigcartel.com

nette-leather-goods


The English Tee Shop
Alia Qadir designs and makes a range of luxurious printed t-shirts for women. Her emphasis on Englishness is central to the brand and can be seen through her use of the English language on the t-shirts as well as manufacturing her line solely in the UK. Alia has used the Library’s Business & IP Centre to do market research and has attended a trends workshop with our partner Insider Trends.
www.theenglishteeshop.com

the-english-tee-shop


Wonderhaus
Wonderhaus is an urban jewellery brand created by Julia Roy Williams. Julia gathers inspiration from urban environments, looking at architecture, music and other sub cultures and transforms this into beautiful jewellery made from materials such as bronze, leather, perspex and rubber. Julia’s jewellery has been recommended by The Sunday Times and Grazia as well as being seen on celebrities such as Erin O’Connor. Julia has been inspired by our exhibitions, including ‘Magnificent Maps’, our online gallery of images and our St Pancras flagship building.
www.wonderhaus.co.uk

wonderhaus