Category Archives: British Library

Launch 22 – a charity business incubator in Silicon Roundabout

Launch22 logoI first met David Hardman the General Manager & Co-Founder of Launch22 back in August 2014. I was immediately impressed by his enthusiasm, and the service offered to business start-ups in the heart of Silicon Roundabout in East London.

Many of our customers in the Business & IP Centre ask where they can find incubation space for their business. And although other incubators exist in London, I’m not aware of any that are run on a charitable basis and offer scholarships. Also, I like the way they offer a mentoring service and help finding finance in addition to the work space.


Launch22 is a charity business incubator dedicated to growing early-stage startups and connecting entrepreneurs with industry experts as well as like-minded businessmen. We work mostly with disadvantaged entrepreneurs for whom a social co-working space with constant access to professional advice, networking and industry-related events is vital.

Our space runs on a membership basis with scholarships available for entrepreneurs who have a great business idea, but are struggling to launch it.

Many incubators are exclusive and expensive. We are turning that on its head so that every new entrepreneur can access great workspace, regardless of their economic or social situation.

We know from experience that starting a business is not easy. Any start-up will face challenges and difficulties on the road to success. That’s why at Launch22, we are not just providing a great workspace, we’re creating a community, a place where people can offer advice and guidance to each other, where they can collaborate on new or existing ideas, and of course make new friends along the way.

Mentoring on three levels
Entrepreneurs-In-Residence have been carefully selected because they have themselves experienced the challenges young entrepreneurs face when building a new business, and are always on hand to provide assistance when problems arise.

Allocated mentors provide vital one to one feedback, and are here to go that extra mile when it comes to understanding every facet of your business, and what it needs to succeed.

Specialist mentors are experts in their field, all giving up part of their day jobs as successful lawyers, accountants, and many more to share their wealth of knowledge with our startups.

When your business needs a kick start we’ll be there to make sure your getting the right help, at the right time, from the right people

Soul Trader the Video – Rasheed brings his book to life

Rasheed-OgunlaruIn 2012 I wrote a review of Soul Trader – Putting the heart back into your business.

The book was written by Rasheed Ogunlaru the life and business coach for the Business & IP Centre since our earliest days. In my review I praised Rasheed for writing in a style that brought his amazing positive energy on to the page through to the reader.

However, there is no real substitute for seeing and hearing him in action. Something he has now addressed with Soul Trader – Coach Yourself Video.

In this video Rasheed covers the same seven plus one C’s used in the book:

  1. Introduction: Get ready; how to use video to help you grow.
  2. Clarity: Set your vision, mission & goals, find your unique path.
  3. Customers: Know who they are & learn how to win their hearts
  4. Courage: Grow confident using your inspiration / inner strength
  5. Co-operation: Build rich relationships to help your business grow
  6. Conversations: The art of converting contacts into business.
  7. Creativity: Tap into the energy, framework and flow to flourish
  8. Compassion: Taking care of yourself, others and business. 9. Change: How to face it, embrace it and shape it.

Once again Rasheed’s wonderful blend of passion, soulfulness and practical hard-headed business advice make for a powerful combination. Only this time you can hear the energy in Rasheed’s wonderfully mellifluous voice, and see it in his eyes and his body language.When he takes you through a practical exercise, of which there are many in the video, and then tells you to pause the video to write your answers down, you really feel you want to do it.

As in the book, Rasheed emphasises the importance of being clear about, not only what you want to achieve in business, but about your personal life goals, and how well they fit with your business aspirations.

He gets you to conduct a personal SWOT analysis (strength, weakness, opportunity, threat). Which is an excellent way of helping to discover what you do well, and what you need to work on or get help with. Next in importance is your customers. Who are they, what are their problems, needs and desires, where can you find them, and how much will they pay?

Customers Slide

The video concludes by reviewing the changes you will need to be prepared to make to adapt your business and yourself to a constantly changing environment. To ensure your business continues to develop and succeed over time.

Private Case – Public Scandal – The secret books in the British Library

I find it fascinating how much our attitudes to subjects change over time. In this case the topic is the British Library’s collection of pornography. In the past a few individuals have become somewhat obsessed by the various holdings in our Private Case collection. This seems Private_Case-Public_Scandal-coverstrange to me, in an era permeated by sexual content, from  television shows like Big Brother, to teenagers sexting each other, and virtually unrestricted access to pornography through the internet.

Since first joining The British Library back in 2006, I have heard many myths and legends about the collection of pornographic material. It was, I was confidently assured, the second largest in the world, behind the rather surprising winner, the Vatican Library, and slightly ahead of the Library of Congress in Washington, home of the First Amendment.

As a ‘newbie’ in the library I received this information in good faith, and in the knowledge that the collection was safely locked-away our basements, where I was unlikely ever to stumble across them.

However a chance mention in an article about the National Library of Australia led me to Private Case – Public Scandal by Peter Fryer. Published in 1966, this book claimed to expose the deep dark secrets of what was then known as the British Museum library (home to the famous Round Reading Room).

Naturally my first instinct was to look up this controversial publication on Explore The British Library, and within minutes I had located and ordered it.

I can’t claim to be an expert on Erotic Fiction , but I was surprised by just how dull and turgid these 160 short pages turned out to be. The contents mostly consists of excessively detailed reports of the author’s struggles to unearth the library’s ‘hidden gems’, his numerous letters to those in charge at that time, and many lists of the controversial titles and their provenance.

Perhaps any serious attempt to catalogue the more ‘exciting’ content of The British Library stacks was bound to end up being something of a snooze, but I have to say I was disappointed. However here are some of the highlights I thought worth noting:

Early on Fryer reports that;
“The BM collection of erotica is without doubt the most comprehensive in the world. The Kinsey Collection does not hold a candle to it. The celebrated Enfer Of the Bibliothèque nationale de France in Paris probably runs it a close second; but the alleged riches, in this field, possessed by the Vatican, the Library of Congress, and the Bodleian in Oxford, turn out to be small fry indeed compared with Bloomsbury’s well-stocked private case.”

It seems that the confusion stems from their “courage and honesty” in listing publicly their collections, whereas, up until the 1960’s The British Library had not.

Later on, Fryer recounts an episode relating to a request for a ‘naughty’ book by Iwan Bloch. He is asked to meet with the Superintendent of books who explains that he has to satisfy himself, that Fryer’s purpose  was serious, and that he was unlikely to steal, mark, or mutilate the book.

It was subsequently explained to Fryer, that the intention of this kind of interview is to protect the library’s books from the readers, “which experience has shown to be a necessary part of a librarian’s duty, rather than to protect readers from books, which is not thought to be a librarian’s business in this country.”

Fryer divides up the library’s collection of erotica into several categories including what he terms ‘sexological works’, which include books on “contraception, guides to erotic technique and coital positions, sociological surveys of teenage copulation in Cockfosters and homosexuality in Rutland.” I’m guessing this last part was Fryers attempt at humour.

round_Reading_RoomA section of the book covers the history of the Private Case at the British Library and includes mention of Anthony Panizzi, of one of the key figures in its development. Rather surprisingly Panizzi was not British, but an Italian lawyer and revolutionary democrat, who had been sentenced to death by the government of Modena. He escaped to England in 1823 and joined the British Museum staff, working his way up to Keeper of printed books by 1837. During his tenure Panizzi grew the book collection from 200,000, to over a million by the time of his retirement in 1866. Many of these were catalogued by Panizzi himself., The creation of the famous round reading room was also his idea.

In keeping with his democratic principles Panizzi wanted the library to be open to all students of knowledge.

“He wanted the student to have the same means of indulging his curiosity on any topic, consulting all authorities, and ‘fathoming the most intricate enquiry’, as the richest man in the kingdom. ‘And I contend’, he added, ‘that Government is bound to give him the most liberal and unlimited assistance in this respect.’”

This was quite a change from the views of his predecessor Henry Ellis, who opposed the idea of opening on public holidays because, “I think that the most mischievous part of the population is abroad and about at such a time.” Ellis claimed that if the library was not closed for the Easter holiday period, “the place… would really be unwholesome.”

Fryer managed to track down an article published in the English Review from December 1913, complaining about hidden books in the British Museum. In The Taboos of the British Museum Library, the authors claimed there were three general classes of books liable to be secreted by the library at that time:
1.    Subversive of the throne
2.    Subversive of religion
3.    Of an improper or obscene character

In response to an author who’s latest book had been ‘dissapeared’, the Keeper of books wrote this rather unhelpful reply;
“Dear Sir, – In your letter of the 12th July, referring to books which are not entered in the catalogue, you ask me whether there are any printed instructions issued, and available for public use, by which the public may know of the existence of such books, and to the conditions under which they may be consulted. My reply to your question is that there are no printed instructions relating to such books.”

A_Dictionary_of_ExplosivesTowards the end of the book Fryer covers some of the non-erotica related causes for books in the library being ‘suppressed’. One, is if the publication has resulted in a successful libel case. Others are breach of copyright by the publishers, or serious factual errors in the publication. A more interesting cause was those containing commercial or state secrets. Examples included  the cautiously titled Statement respecting the Prevalence of Certain Immoral Practices in his Majesty’s Navy from 1821, and those containing information on lock-picking and safe-breaking. Also included was the 1895 edition of Lieutenant-Colonel John Ponsonby Cundill’s Dictionary of Explosives.

Fryer makes his views on these restrictions clear on the final page of the book;
“It is high time the museum authorities realized that the un-catalogued books in their care are not their private property, and that their refusal to let people know exactly what they have and have not got is unworthy of a great national library and totally inimical to scholarship.”

Since those repressive days of the 1960’s the library has indeed opened up the catalogue, and these curiosities can be found. But only ordered up from the basement by those who have a serious academic interest.

A new begining for In through the outfield

From today In through the outfield will switch from being an official British Library Business & IP Centre blog to a personal one from me Neil Infield.

The reason for this is the creation of an Innovation and Enterprise team blog written by my colleagues in Business & IP Centre, as well as our partners.

The blog will cover the essentials of starting and growing your business with stories from people who have already been there and can share their experiences. We will be talking about their successes and learning from mistakes made along the way.


Introducing social media for small business

Last year I gave a workshop about my blog as part of our Web in Feb month of activities.pinterest_logo

This year I have been asked to turn it into a regular workshop by extending the coverage to social media.

Using the tried and trusted ‘Ronseal’ approach we came up with ‘Introducing Social Media for Small Business’ as the title.

So far I have the run the workshop twice, with more to follow on 15 and 29 May. It has proved popular, but I am struggling to fit everything in to the two hours available. Social Media is such a big topic and the platforms continue to grow, with Pinterest being the latest hot topic.

Here are my top twelve tips for Social Media success:

  1. Try to limit to 30 minutes a day
  2. Keep it professional – you might go viral in a bad way
  3. Keep an eye out for new services
  4. Try to measure results
  5. Cull any activities that don’t help your business
  6. Try to stay focussed – keep away from the Lolcats
  7. Be a person online – but not too personal
  8. Always try to add value
  9. Don’t just lurk – contribute
  10. Try to be ‘marketing lite’ – avoid spamming
  11. Have a consistent brand / name across your social media platforms
  12. Have fun with it

I recently posted my workshop slides onto Slideshare and was surprised to discover that I already have had 127 views there.


Anorak – now a cool brand and a Success Story

anorak_logo I have blogged in the past about the importance of using a ‘made-up’ name for your trademark, but there are other ways to establish a distinctive but protected presence in the market place.

I was recently helping a couple of customers in the Centre find some useful market research reports on home wares. In conversation I discovered they were the founders of Anorak, a company who make and sell ‘functional products inspired by the great outdoors’. I also learned that we had helped them along their journey to success over the last four years, so they qualify as one of our Success Stories.

For me, the story here is the ingenuity of taking a widely used slang term with negative connotations, and subverted it into something cool and trendy.



According to Wikipedia the term anorak came from the Observer newspaper’s description of UK trainspotters, based on their preferred form of clothing. Allegedly members of this group often wore, the by then very unfashionable anorak jackets, when standing for hours on chilly railway station platforms noting down details of passing trains.

However according to the Guardian Newspaper’s Notes and Queries column, the term was was originally created by Radio Caroline Disk Jockey Andy Archer in the early 70′. He used the word anoraks on air, to describe the boatloads of fans who came out to visit the pirate radio ships anchored off the Dutch coast.

During the 1980’s it became a general derogatory term for a someone with an obsessive interest in unfashionable and largely solitary interests. 1980’s UK rock group Marillion called one of their albums Anoraknophobia, referring to the long running in-joke that Marillion fans were sometimes called freaks or anoraks.

isle of wight computer geek iow

In the United States the term geek or nerd is often used instead, but is not associated with a particular item of clothing as far as I am aware. The exception might be the wearing of large unfashionable glasses. The US based company GeekSquad have also attempted to exploit the label to their own advantage.

The word anorak is derived from Greenland Eskimo ‘anoraq’, used to describe a waterproof jacket, typically with a hood, of a kind originally used in polar regions.

I am aware that this post may be in danger of straying into anorak territory itself with this level of obsessive detail, so I will stop here.


Anorak_fox_mugAbout Us

Introducing Anorak. A British brand with its heart planted firmly in the great outdoors. Inspired by childhood camping adventures (in a bright orange campervan), Anorak’s founder and Creative Director Laurie Robertson uses striking silhouettes to bring a touch of fun and whimsy to homewares and outdoor lifestyle accessories.

From Kissing Rabbits to Proud Foxes, Anorak’s animal designs are bold, bright and a good deal less timid than their real life relatives. But looks aren’t everything, so the entire Anorak product range has function at its heart. The wash bags are wipe clean, the sleeping bags have leg room a plenty, the picnic blankets are light enough to carry on the longest of country strolls. So if you’re a fan of the great outdoors (even when you’re indoors) and think fun should follow function, remember to pack your Anorak.

Retail Trends – Online and Offline by Cate Trotter

Cate TrotterThe latest in Cate Trotter’s series of Trends workshops (see my previous posts on Key Trends for 2012, The Future of Online Marketing, The growing grey market in the UK) concentrated on Retail. In it Cate covered the rapid online developments, but also changes in bricks and mortar shopping, known as offline retail. She also explained how the smarter retailers are merging these two elements together to enhance both the online and offline experience for their customers.

Here are my notes from this highly recommended workshop:

Omnichannel retailing

  • Although the value of online clothing and accessories sales are predicted to double over the next five years, offline will still dominate with three quarters of overall sales.
  • There is a trend for online retailers to add a high street presence. Examples are FunkyPigeon, and ETSY.
  • The new Burberry flagship store on Regent Street is a leading example. It has a large screen showing live fashion events from around the world. And live music events held in the store are streamed onto their website.
  • Cate suggested using If This Then That or Hootsuite (which I have been using for a couple of year and can personally recommend) to manage multiple social media channels from one screen.
  • She asked the audience to review all their customer contact points and maximise buying opportunities for interested customers.
Burberry flagship store on Regent Street

Burberry flagship store on Regent Street


  • Use of smart mobile devices is currently increasing at 35% a year, so all websites need to be made mobile friendly using tools such as

Retail is everywhere


  • Customers trust social media far more than advertising, for instance 90% trust recommendations from their peers.
  • Pinterest has now grown to 50 million users and is a great way to show products and designs.
  • This leads to an approach where products promote the brand which is a reversal of traditional marketing where the brand promotes the product.
  • Cate’s advice is to create remarkable products and services which your customers will want to promote through their social media networks.
  • An example is shops which offer free wi-fi enabling customer to take pictures of items and share them instantly online.

Speed and efficiency

  • The market is changing rapidly and social media trends show you where it is going. So monitor it using tools such as Google Trends or
  • Get your customers to choose what they want from you using funding sites such as
  • Customers are demanding instant gratification to match delivery digital goods, so use services such as to deliver within minutes instead of days.

Customer experience

  • You can’t compete on price with the likes of, so develop an enhanced customer experience instead.
  • Be remarkable – be unique to compete.
  • For example the record company Rough Trade opened a record store designed to be a browsable experience rather than focussed on sales.
  • Look Mum No Hands sells and repairs cycles, but is also a trendy café for two wheeled fans.

A tailored experience

A personalised experience

  • has increased sales by 40% through the use of its recommendations system.
  • uses customer driven fashion retailing to get the lowest return rate in the industry of just 10%.
  • Cate suggested trying out Facebook’s recommendations plugin


Innovating for Growth – the video

My colleagues in the marketing team have just posted a great new video onto our YouTube channel explaining our exciting Innovating for Growth programme.

Answer our questionnaire and win £50 worth of John Lewis vouchers

866529_feedback_form_excellent by Dominik Gwarek - kilashi


We would love to hear from you about the difference the British Library Business & IP Centre has made to you and your business. Your participation is crucial in helping us secure future funding and ensure that we continue to meet your needs.

I would be grateful if you would spend five minutes to complete this survey. The information you supply will be kept strictly confidential and will only be used for this purpose. As an incentive, your name will be entered into a price draw and you could be one of three people to win £50 worth of John Lewis vouchers.

The survey will be closing on 19 March 2013.

Many thanks in anticipation.

Early innovation – The Italian Academies 1525 to 1700

Academia_SpensieratiA little while ago I attended a staff talk at the British Library on a project to catalogue books published by the Italian Academies dating from 1525 to 1700.

I have to admit this was a new topic for me, but as the speakers explained, the Learned Academies represent a vital aspect of early modern culture. They were the first intellectual networks of early modern Europe. Consisting of approximately 600 Academies in Italy in the period 1525-1700, they were responsible for promoting debate and discussion in a wide range of disciplines. These varied from language and literature, through the visual and performing arts to science, technology, medicine and astronomy.

In some ways these were the Silicon Valley’s or Silicon Roundabouts of their day.

Some were formally constituted, with published rules and lists of members; others were much looser groupings of like-minded individuals, often young men, with common interests. The Academies functioned as alternative institutions to the universities and the courts, and numbered among their members pioneering scientists, writers, artists, political thinkers, and representatives of both sexes and all social classes.

The Academies also had a more playful aspect, devising for the academy and for each member amusing names which were often represented visually in punning illustrations and devices. International in membership, and in correspondence with scholars across Europe, they were fundamental to the development of the intellectual networks later defined as the République des Lettres, and to the dissemination of ideas in early modern Europe. The range of interests and the very large number of Academies and their publications makes these institutions central to the study of early modern European culture.

This project involves a collaboration between three of the UK’s leading research institutions: Royal Holloway University of London; the University of Reading; the British Library. The project also has its own Facebook page with some images from the collection.

One of the major outcomes of the project is a comprehensive database of information on Academies from across the Italian peninsula, detailing their membership and publications. This is publicly accessible through the British Library on-line catalogue at:


Portrait of Galileo Galilei – one of the more well known Academy members