Author Archives: ninfield

The best and worst names for your business… are sometimes the same

I just love business names. And I seem to come across new ones every day at work. Almost all the start-ups I meet want to have the perfect one to describe their business activity. But this is often impossible due to the UKIPO’s rules, and even when allowed can be a mistake.

For instance Carphone Warehouse chose a name that accurately described their business when it started in 1989. They were on the cutting edge of the new mobile-phone technology, and sold those marvels of miniaturisation known as car phones, through their first store located in – you guessed it – a warehouse.

First_Store_Marylebone_mediumfirst car phone

The first Carphone Warehouse and an example of an early mobile phone

It wasn’t long before the company expanded into the high-street, and their products shrank to the pocket-sized phones of today. So their wonderfully accurate name became doubly redundant. But by then they were a household name and were stuck with it. They did however learn from this mistake and use the brand PhoneHouse in the rest of Europe.

So that was an example of a good name which went bad thanks to the market moving. But some brands who started out with really bad names still managed to have great success. I covered Smeg in my blog post How to name your brand and get it trademarked. So I won’t dwell on the uncomfortable associations for that word again. But they certainly haven’t held their business back.

Or how about Soylent, the company that claims to have created the future of food?

Soylent products

It certainly look futuristic enough, although maybe not a appealing as my favourite Amelia Rope chocolate. But what I don’t understand is why the founder Rob Rhinehart chose to name the food after the 1973 science fiction film Soylent Green. It starred Charlton Heston and was set in a dystopian future, where the only food left on our dying planet is a green wafer known as Soylent Green. The movie ends with the shocking discovery that this staple is manufactured from humans. Or, as the final scene whispers; “Soylent Green is People!”

Here again, what on paper would appear to be a truly awful name, has not stopped the company from becoming very successful.

Sweaty-BettyCloser to home we have the very popular fashion brands Fat-Face and Sweaty Betty. More proof that a horrible name is no barrier to success.

Possibly the worst idea of all is to be nameless, but search Google for Nameless and you will find plenty of brands. Such as a ‘tech’ fashion brand in Moscow, and a digital marketing company in Bristol.

Returning to the world of science fiction we have SkyNet. An express courier network founded in 1972 that has grown to be the world’s largest. They can deliver “from a postcard to grand piano, to or from almost every country on the planet”.

Skynet logoBut type ‘skynet’ into Google image search you willterminator robot see this logo closely followed by the infamous terminator robot:

 

 

Let’s get back to some great names. On my cycle to work I have recently spotted vans sporting the memorable Magicman registered trade mark. Who wouldn’t want to employ the services of a “technician  trained to deliver incredible repairs to wood, stone, marble,uPVC, veneers, laminates, granite, ceramic tiles, stainless steel and even glass. We rectify chips, dents, scratches, burns, holes and so much more on site, nationwide”?

Magicman LOGO
Robert-Andrews-Magicman-landscape-webuse

 

 

 

 

 

 

 

I think we should end with a couple of brands that follow the Ronseal approach to naming. In other words, they do what they say on the tin.

sticks like shFirst we have Sticks Like Sh*t. For those in the building trade the name effectively, if rather bluntly, explains what the product does.

Although I was intrigued to discover that on the manufacturers website the name has been bowlerised to Sticks Like Adhesive.

Perhaps they don’t want to upset the more sensitive home DIY brigade? The owners Bostik have registered the name with the UK IPO, so don’t think about copying it!

 

 

DoomFinally we have my favourite brand name of all time. Strong, simple and memorable, with a cleardoom south africa indication of its purpose. I first came across Doom on safari in Kenya in 1982. I still remember clearly the moment a can was produced and liberally sprayed onto a very large and scary insect which happened to be walking across the entrance hall of our lodge. It didn’t take long for the creature to cease to be a threat.

Sadly the brand is now more closely associated with the computer game of the same name. Although I was glad to find a less dramatically packaged version still for sale in South Africa.

Zen and the Art of Motorcycle Touring

Zen and the Art of Motorcycle MaintenanceThe recent death of Robert M. Pirsig, author of Zen and the Art of Motorcycle Maintenance reminded me of my epic motorcycle trip around the USA and Canada in the summer of 1980. I was travelling light, so it was my only reading matter, read in instalments along the way.

I still remember the parts of the book about motorcycle maintenance reflecting my own limited mechanical experience. Particularly the advice about not rushing any work on the bike. The philosophical sections were a more challenging read, and I really struggled with them.

So this is the perfect excuse for a rather self-indulgent blog post consisting of a selection of slides from my trip across USA and Canada. I have also added a few photos from a family trip to the southern states 37 years later.

Neil - USA and Canada by bike - 1980 (7)

A slightly blurry 1980 version of me, grinning from ear to ear, just before setting off around the USA and Canada on my newly acquired second hand Suzuki GS750

Neil - USA and Canada by bike - 1980 (16)

My first camp site with my trusty one-man tent near Kitty Hawk (the home of powered flight)

Camping in the sultry heat of Charleston South Carolina

Neil - USA and Canada by bike - 1980 (75)

Heading towards the Pacific coast, over the Rio Grande Gorge Bridge

Neil - USA and Canada by bike - 1980 (88c)

In parts of the USA you really need to watch your gas. I think this is somewhere near Durango

Neil - USA and Canada by bike - 1980 (121)

I had no problem getting my big bike through Chandelier Tree in northern California

USA trip Aug 2016 (210)

Looking older, but just as enthusiastic about our Minnie Winnie, which turned out to be quite a handful to drive compared to the Suzuki of 1980

USA trip Aug 2016 (255)

This time we camped in comfort with a shower, two double beds, an oven, a hob, a microwave and widescreen TV. But I still hankered after a tent, which we bought along the way

USA trip Aug 2016 (286b)

The open road circa summer of 2016, heading west towards Las Vegas on route 66. Actually not very different from how it looked in 1980.

USA trip Aug 2016 (102)

I literally rode around Las Vegas to avoid it on my 1980 trip. This time we went twice! And revelled in the absurdity of the place. Especially Old Las Vegas, known as the Fremont Street Experience

Thanks to a frustrating limit in Google My Maps, I have had to create four separate maps to plot my 1980 route.




The shoelace knot that never comes undone

Today there was an item on the BBC news about a scientific breakthrough in understanding why shoelaces come undone – Mystery of why shoelaces come undone unravelled by science.

FinishedSecureKnotHa! I thought. My shoelaces never come undone, thanks to a discovery I made about 15 years ago. The knot is called Ian’s Secure Shoelace Knot after the inventor Ian Fieggen, now known as Professor Shoelace.

As you will discover from his website, Ian is obsessed with shoelace knots. But it is the Secure Shoelace Knot (also known as the Seaman’s Shoelace Knot) that stands out for me, as it simply never come undone. It also prevents wear on the laces giving much longer life. So it saves annoying undone laces and having to buy regular replacements.

I strongly suggest you try this wonderful life-hack, and let me know how you get on. Here is a video with Professor Ian demonstrating how to tie it.

Wrapsody has Christmas all wrapped up

Wrapsody presentYou have left it a bit late now, if you wanted to pay someone to do your Christmas wrapping. But if you really hate it that much you could always book up Wraposdy and employ one of their ‘wrapologists’ for next year.

Apart from having a great name, they also “believe that there is no gift unwrappable, no theme unworkable and no deadline too tight”. I love their sense of humour too, illustrated below.

Wrapsody text

Below is an example of the kind Christmas present wrapping they can produce.

Wrapsody presents

Like all good businesses, Wrapsody have a blog so they can share their activities with potential customers. Below you can see the team in action Christmas gift wrapping at Liberty of  London.

Wrapsody at Liberty

Wrapsody have the whole presents thing nicely ‘wrapped’ up (sorry couldn’t resist that pun). But I have found a couple of rivals elswhere in the country.

In Kent, “Wonder Wrap offer a unique and fabulous gift wrapping service for all occasions.

Your presents and gifts are beautifully wrapped and can even be grouped together to ensure you can easily present them to the lucky recipient.”

And in Wales, “Eclipse provides a professional gift wrapping service comprising high quality demonstrations, ‘hands-on’ workshops and professional gift wrapping services for businesses and individuals.”

Below Eclipse founder Alison Westwood gives some expert wrapping tips.

monkey-light-pro

How to be seen on the dark streets of London town

winter sun

Source LibreStock.com

The shortest day of the year is rapidly approaching. Winter Solstice is on 21 December to be precise. That means both my morning and evening cycle rides are in darkness or gloom.

I have taken several measures to improve my visibility to other road users, particularly car and lorry drivers, and of course those suicidal pedestrians with eyes glued to their smartphone screens.

altura-night-vision-safety-vest-cycling-giletI have recently replaced my Altura Night Vision Safety Vest Cycling Gilet, after leaving one behind on a cancelled train. And I’m confident it takes less time to be noticed than to say it’s name. I’ve lost count of the number of times I have seen people about to cross in front of me, stop, and do a double-take as the bright orange and yellow of my Gilet sears into their consciousness.

I have upgraded my rear visibility by adding a Blaze Burner light to the standard Brompton one. I’m still really happy with it despite some initial production problems. In fact I’m still running on my first battery charge after three months, which is pretty impressive.

 

fwe-20-lumen-front-tlight-black-ev244783-8500-2More recently I have added an additional front light which is designed for being seen, and not for showing the way ahead. In fact Evans describe the FWE 20 Lumen front light as the “definitive bright back-up safety light, taking up very little space on your bars but making sure you’re seen at night”. The 20 lumens is surprisingly bright, but the small form factor means it has run out of puff after just one week.

A couple of weeks ago I also replaced my reflective spoke clips, as the old ones were starting to lose their shine.

brompton-spokes-at-night

I think they look pretty good on my Brompton, and help when crossing T junctions.

Should I be doing more?

When I am out on the mean and dark streets of London, I wonder if I am doing enough to draw attention to myself. I have seen quite a few fellow cyclists who are outdoing my humble effort by a quite a margin.

Here are four examples:
The Lumos helmet means you carry all your lights on your head, instead of scattered around your bike. So you don’t have to worry about them being stolen or the hassle of taking them off to charge or the change the batteries. It also includes left and right indicators with a handlebar controller. Yours for just 179 US dollars.

Lumos helmet

And if you just want to let people where you are going next the the Cyndicate system is for you.

cyndicate

 

But by far the most impressive sight I have seen are Revolights.

revolights

They look pretty spectacular in the photo above, and even more so in the video below.

But when you actually see them on the road they are truly stunning. Sadly they don’t currently make a size to fit my bike, and they cost 199 US dollars. A tad more than my admittedly less awe inspiring reflector spokes above, but maybe I should start saving.

Monkey Light Pro Wheels

I haven’t actually seen any Monkey Light Pro wheels from Monkeylectric on my rides, but they do take attention seeking to the next level.

monkey-light-pro

Have you seen anything brighter on your travels?

Pen and ink and paper for high impact marketing

penI just love the way that old ways of doing things can survive the onslaught of new technologies. I previously wrote about how Books are back up – and so are vinyl records. And now I see that letter writing is coming back too.

Scribble is a handwritten letter service which helps businesses send a personal message, in a human way.

Here is their ‘blurb‘:

Each letter is handwritten in real ink, by a real person and in your preferred style. Simply send us your text and we create thoughtful messages that help you stand out.

You can customise your letter by using luxury paper, supplying us with your logo or including business cards & gifts. We can supply branded boxes (your logo) to hold your letter & promotional merchandise.

All letters are handwritten on high-quality paper and sent with a First Class stamp as standard. To ensure the utmost quality all letters are photographed and certified prior to being posted.

WHO ARE SCRIBBLE?

Scribble is operated by a team of creative, sales & marketing professionals that have a combined experience of over 40 years. We enjoy finding new ways to help our clients win customers and opening post that’s not bills.

WHAT OUR CLIENTS SAY…

  • What’s not to love? 50x return per letter sent and fantastic feedback from my clients.
  • Scribble have been a joy to work with; I now use them for all of my written correspondence with prospects & clients.

letter-writing

Maybe I need to add a slide to my Social Media workshop on letter writing as a high effort, but high response marketing approach. Although I have to admit I am so out of practice in writing, I often can’t read something I wrote earlier. Maybe it’s time to sign up for a calligraphy course.

Images from librestock.com

The Internet in Real Time

social-media-logosSocial media is such an amazing development. Who knew it would have such an impact on our lives? I really enjoy talking about the benefits it can bring to start-up business in my monthly workshop at the Library.

The sheer numbers involved are mind boggling. With over 2.2 billion users across the many platforms.

The current leader-board (in millions of users) looks likes this:

social-media-usage

Source https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/

But I find the slide that makes the most impact in my workshop is The Internet in Real-Time. Just click on the image below and spend a few seconds watching the various counters as they race upwards. I find it truly astonishing just how much content is being generated every single minute of the day.

The Internet In Real Time

From Visually.

My new Blazing Saddle ignited by my Burner light

Blaze logoI have been watching the Crowdfunding scene for quite a few years now. It has now grown into a important source of money for many start-ups. It is also a great way to test the market for new ideas. Following the Lean start-up approach we advocate in the Business & IP Centre.

I’ve seen lots of new exciting new products over the years, and I’ve been tempted in invest in quite a few. But it wasn’t until I saw the impressive Kickstarter campaign for the Blaze Burner rear bicycle light that I committed. The aim was to create the ultimate back light for cyclists. With 100 lumens of brightness to help make the rider visible to even the most distracted of London drivers.

blaze-bus-02-sAlso, it came from the Blaze company founded by Emily Brooke and Philip Ellisby. They had previously used crowdfunding to launch their revolutionary front safety light for cycles. The original Blaze light combines a very bright white light with a green laser, which projects a symbol of a bike onto the road several meters ahead. The idea is to make bikes more visible to cars and particularly large vehicles turning left at junctions. A high proportion of cycle accidents are caused by drivers being unaware of a rider coming-up on the inside.

The Blaze has been a spectacular success, and is about to be installed across the London Cycle Hire network – officially called Santander Cycles, but more popularly known as Boris Bikes, (despite being introduced by Ken Livingston the previous Mayor of London).

So when I saw the very professionally produced video announcing the Kickstarter campaign for the Burner, I signed up the next day. By then it was already fully funded (in just one day). And went on to raise £153,636 from 2,208 backers, instead of the initial goal of £35,000.

blaze-burner-rear-light-1Since the campaign closed, the team have been on something of a roller-coaster ride. With quite a few technical and supplier problems along the way. This meant the original production date of April slipped by several months. The team kept the backers updated with the issues and delays. So it was with great delight that I finally got to open the package above this week. Just in time for use during the dark evening rides home.

Hopefully you can see from my photos, the light is a very high quality product. Which is one of the reasons the company delayed distribution. It is innovative, in that it shows you the level of battery charge each time you turn it on. It also has a setting to turn the light on automatically when the ambient light level is low, such as in a tunnel or tree-lined route.

blaze-burner-rear-light-4It is early days in terms of usage, but so far I am very happy with the light and the quality of its components, such as the flexible mounting bracket and powerful magnetic attachment.

For me the brightest setting is actually too bright, so I am using it on the normal steady mode, which is claimed lasts 60 hours per charge via the handy USB cable.

So I am feeling triply happy with myself. I own an innovative high quality product. I got a discount for being an early backer. And I am supporting a fledgling UK company, making a great UK designed and assembled product.

Update

I’m still happy with my Burner light, but perhaps if I’d had a bit more nerve I might have gone for Bike Balls instead.

bike-balls

I think they describe the product far better than I could:

In a world filled with disgruntled drivers who hate sharing the road, you need some pretty serious balls to ride a bicycle these days. The morning commute is crying out for a little humour to diffuse the tension, and as a cyclist you need to be noticed! It’s in this spirit that Bike Balls were created.

Bike Balls are a raunchy rear bike light designed to be mounted beneath your bicycle saddle – they dangle off the seat rail and playfully bob-around as you ride. The simple mounting system is secure enough to stay on during bumpy rides whilst remaining easy to attach and take off.

Made from waterproof silicone, this durable scrotum houses a powerful red LED to alert drivers to your presence. Just give them a gentle squeeze to turn them on (just like the real thing) and to switch between the various light modes. They’re as functional as they are hilarious.

Grab yourself a pair today.

More info
Product Features:
The World’s most over confident bike light
Turn them off and on (and switch modes) with a gentle a squeeze
High-grade silicone body with integrated strap and switch
Water/splash resistant construction, built to last
Super efficient red LED
Three light modes – solid light / slow flashing / fast flashing
Powered by 2xCR2032 replaceable batteries
Battery lasts for ~100 hours (solid light mode) or ~190 hours (flashing mode)
Includes 2 zip-ties for semi-permanent installation
Funded within 3 days on Kickstarter

 

 

 

Goody goody GumDrop – Recycle your gum here

gumdrop-logoAlmost every day at work I hear new names for new businesses. And sad to say, many of them would not be allowed by the UKIPO as they are too descriptive, or already registered as trade marks.

The company name may not qualify as a trade mark because, for example:

  • It is not considered distinctive
  • It is a descriptive word or term
  • It may indicate geographical origin
  • It may already be registered in someone else’s name

The following examples of company names would not be accepted as trade marks: Reliable Builders – Cheap Car Insurance Company

The important point for me, is that a name is allowed and distinctive, rather than descriptive. But I love it when I see a name that manages to capture the essence of the product in a fun way.

A great example is Gumdrop, a recycling point for chewing gum. I noticed the catchy sign outside work and snapped the photo below. I love the bright colours and the reminder of  the chewy sweet Gumdrops from my childhood. It is also a reminder that you can have the same name as someone else as long as you are not competing in the same sector.

gumdrops

Even better, they are recycling chewing gum into useful plastic products, making themselves a social enterprise.

gumdrop

On National Biscuit Day – to dunk or not to dunk – that is the question

Source Paul Bailey Flickr

Source Paul Bailey Flickr

I’m not generally a fan of National Days, for instance Trivia Day and National Dress Up Your Pet Day. But I am prepared to make an exception for National Biscuit Day which occurs this Sunday 29 May.

For me, biscuits will always be associated with drinking tea. Because, as that memorable slogan from 1978 for Rich Tea biscuits put it, “A drink’s too wet without one”.

And some might say that biscuits are too dry without tea. Although that didn’t stop my brother munching his way through whole packets at a time as a teenager.

If you want to explore tea, biscuits and cake in more detail, have a look at the quintessential British blog nicecupofteaandasitdown. Their mission statement reads; “Well I think we should all sit down and have a nice cup of tea, and some biscuits, nice ones mind you. Oh and some cake would be nice as well. Lovely.”

cup-339864_640Thanks to last year’s Daily Mirror quiz, we know that the UK’s favourite biscuit is the Chocolate digestive.

According to Amy Lloyd, senior food and drink analyst at Mintel, “The ritualistic nature of eating biscuits with a hot drink appeals to consumers, demonstrating how ingrained this occasion is within British culture but emphasising the need for the biscuit category to expand beyond the tea-drinking audience.” Biscuit sales soar as recession drives people to ‘comfort food’. And this is certainly true for my regular visits to my elderly parents.

So that leads me nicely into the whole topic of dunking biscuits. To dunk or not to dunk, that is the question (to badly misquote Shakespeare).

This is a controversial topic that has seen many articles on either side of the the debate. One was triggered by celebrity chef Heston Blumenthal announcing that scientifically, biscuits taste better dunked in tea.

food-1338148_640

Who can resist a chocolate finger?

For the pro-dunkers, expert advice can be found at biscuit.org. Key advice includes avoiding dunking embarrassment by ensuring your biscuit will fit inside the diameter of your tea cup.

There are even more articles on the search of the perfect dunking biscuit. According to teadunking, the plain digestive biscuit is the favourite. Whereas TV chef Jamie Oliver’s top three are Hobnobs (plain and chocolate) and Ginger Nuts. But according to scientific research reported in the Daily Mirror, Rich Tea is the King of the dunkers.

Then again, a survey of 3,000 dunkers in the Daily Telegraph ‘proved’ that Chocolate digestive is nation’s favourite dunking biscuit.

As with so many things in life, you have to make up your own mind. And I’m going with the Ginger Nut for the perfect combination flavour and firmness after being dunked.

cookies-1264263_640

Chocolate cookies run Ginger Nuts a close second in my book

Photos from Flickr and Pixabay