They say imitation is the sincerest form of flattery, and I think the Yamasaki YM125 may well be the ultimate expression of that in the biking world. Yes, I’m back on my favourite topic of motorbikes again, but this story is all about trademarks and branding. This rather unexpected brand name takes me back to my [...]
I am a manager in the British Library Business & IP Centre in St Pancras London. I write about business start-up, innovation, entrepreneurship, inventions, success stories, trademarks, branding and sometimes about the information industry too. Until 2005 I was manager of Business Information Services (BIS) at Hermes Pensions Management in the City of London. During [...]
In keeping with our exciting new Innovating for Growth Programme, our next Inspiring Entrepreneurs event next Wednesday is Going for Gold. It’s for people who want to take their business to the next level but aren’t sure how. Come along and hear from serial entrepreneur Stephen Fear, Mandy Haberman, inventor of the Anywayup Cup and Cate [...]
This evening’s Apprentice shows the show’s researchers have their ears to the ground with regard to the latest trend in street food retailing. Pop-up shops selling gourmet fast food is all the rage in the trendier parts of London these days. Luckily the Kings Cross development area is just one such place, with its Eat [...]
I have been covering sessions from founder and Head of Trends at Insider Trends Cate Trotter for a while now: Insider Trends – The Future of Online Marketing, The growing grey market in the UK and How to become a cutting-edge retailer. As previously, Cate showed an impressive grasp of the trends that new and existing businesses need [...]
In the past, Rasheed Ogunlaru (who presents our monthly Your Life, Your Business workshop), has talked about the importance of building your personal brand. So this list of tips from Alissa Alvarez at Online MBA is welcome. 90 Tiny Tips to Build Your Personal Brand Personal branding isn’t something you can just sit down and [...]
Yesterday I attended another of Kimberly Davies‘ Marketing Masters days. This time the topic was Effective Writing And Communications and featured guest speaker Steve Trister the creator of Performance Dynamite. I not sure if Kimberly is a geographer at heart, but the four days I have attended have been located in south, east, north and [...]
Having previously covered social media (The Marketing Master Class – Social Media for Business), Kimberly Davis kindly invited me along to the third in her Marketing Masters Series. And this time the topic was Linking Marketing and Sales. Kimberly started with a very simple definition; Marketing is anything that represents your company. Marketing vs Sales - [...]
We were honoured to have Boris Johnson The Mayor of London visit the Business & IP Centre on Friday to launch Business Bootcamps. The Bootcamps will cover a wide range of sectors, including digital and mobile technology, fashion, hospitality, entertainment, creative and bio-tech industries. Co-ordinated by Capital Enterprise, Business Bootcamps will see a total of [...]
My colleague Fran Taylor has kindly allowed me to publish her notes from the Social Media World Forum in March. There are some excellent tips below. Socialisation of the internet - Social media encourages mob or herd like mentality, which can be really negative. The panel gave examples of this in Japan where users of [...]