The re-branding of Beachy Head

The biggest surprise on my recent four day perambulation along the final section of the South Downs Way, in England’s newest National Park, came on the final day of walking. Although the established local beer for the area is Harveys, famous for its Tom Paine Ale, and still brewed beside the river Ouse in the […]

The branding of Amy Williams

Even for those who have not been following the current Winter Olympics in Vancouver closely, it is unlikely you will not be aware that Britain won it’s first individual Gold medal for three decades. Amy Williams the 27 year old slider from Bath in the west country, became a national hero by twice breaking the […]

Yamasaki YM125 motorbike – the ultimate in brand flattery

They say imitation is the sincerest form of flattery, and I think the Yamasaki YM125 may well be the ultimate expression of that in the biking world. Yes, I’m back on my favourite topic of motorbikes again, but this story is all about trademarks and branding. This rather unexpected brand name takes me back to my […]

Going for gold with our Inspiring Entrepreneurs – preview

In keeping with our exciting new Innovating for Growth Programme, our next Inspiring Entrepreneurs event next Wednesday is Going for Gold. It’s for people who want to take their business to the next level but aren’t sure how. Come along and hear from serial entrepreneur Stephen Fear, Mandy Haberman, inventor of the Anywayup Cup and Cate […]

The Apprentice hits the mark with gourmet street food

This evening’s Apprentice shows the show’s researchers have their ears to the ground with regard to the latest trend in street food retailing. Pop-up shops selling gourmet fast food is all the rage in the trendier parts of London these days. Luckily the Kings Cross development area is just one such place, with its Eat […]

The Key Trends for 2012 from Cate Trotter – Insider Trends

I have been covering sessions from  founder and Head of Trends at Insider Trends Cate Trotter for a while now: Insider Trends – The Future of Online Marketing, The growing grey market in the UK and How to become a cutting-edge retailer. As previously, Cate showed an impressive grasp of the trends that new and existing businesses need […]

90 Tiny Tips to Build Your Personal Brand

In the past, Rasheed Ogunlaru (who presents our monthly Your Life, Your Business workshop), has talked about the importance of building your personal brand. So this list of tips from Alissa Alvarez at Online MBA is welcome. 90 Tiny Tips to Build Your Personal Brand Personal branding isn’t something you can just sit down and […]

Effective Writing And Communications with Kimberly Davies and Steve Trister

Yesterday I attended another of Kimberly Davies‘ Marketing Masters days. This time the topic was Effective Writing And Communications and featured guest speaker Steve Trister the creator of Performance Dynamite. I not sure if Kimberly is a geographer at heart, but the four days I have attended have been located in south, east, north and […]

Linking Marketing and Sales with Kimberly Davis

Having previously covered social media (The Marketing Master Class – Social Media for Business), Kimberly Davis kindly invited me along to the third in her Marketing Masters Series. And this time the topic was Linking Marketing and Sales. Kimberly started with a very simple definition; Marketing is anything that represents your company. Marketing vs Sales –    […]

Boris boots up Business Bootcamps at the British Library

We were honoured to have Boris Johnson The Mayor of London visit the Business & IP Centre on Friday to launch Business Bootcamps. The Bootcamps will cover a wide range of sectors, including digital and mobile technology, fashion, hospitality, entertainment, creative and bio-tech industries. Co-ordinated by Capital Enterprise, Business Bootcamps will see a total of […]