Almost every day at work I hear new names for new businesses. And sad to say, many of them would not be allowed by the UKIPO as they are too descriptive, or already registered as trade marks.
The company name may not qualify as a trade mark because, for example:
- It is not considered distinctive
- It is a descriptive word or term
- It may indicate geographical origin
- It may already be registered in someone else’s name
The following examples of company names would not be accepted as trade marks: Reliable Builders – Cheap Car Insurance Company
The important point for me, is that a name is allowed and distinctive, rather than descriptive. But I love it when I see a name that manages to capture the essence of the product in a fun way.
A great example is Gumdrop, a recycling point for chewing gum. I noticed the catchy sign outside work and snapped the photo below. I love the bright colours and the reminder of the chewy sweet Gumdrops from my childhood. It is also a reminder that you can have the same name as someone else as long as you are not competing in the same sector.
Even better, they are recycling chewing gum into useful plastic products, making themselves a social enterprise.