Using Twitter to get Lady Gaga’s attention

Dayne HendersonIn my workshop Introducing Social Media for Small Business I talk about Twitter’s unique ability to engage with otherwise inaccessible public figures.

To be honest, someone with millions of followers is unlikely to read every tweet sent their way. But it is possible to get noticed if the content piques their interest.

This is one of the wonders of social media over traditional forms of communication. You wouldn’t expect a letter, text or fax to be read by your celebrity target, let alone to get through on the telephone, or meet them in person. They would all be filtered out by their agents and minders.

But in fact many high-profile figures revel in the opportunity social media, and Twitter in particular, has given them to be in direct contact with their fans.

A recent story in the Metro newspaper gives a great example of this unprecedented access. Fashion designer Dayne Henderson who produces latex fetish outfits in his spare room in North Shields, uploaded some images onto Twitter. These got the attention of Lady Gaga, who commissioned him to make 19 headpieces for her world tour.

As Dayne told the Metro, ‘I never in a million years thought my first bit of work as a self-employed designer would be with Lady Gaga’.

Lady Gaga

Lady Gaga wearing one of Dayne Henderson’s latex designs

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