Introducing social media for small business

Last year I gave a workshop about my blog as part of our Web in Feb month of activities.pinterest_logo

This year I have been asked to turn it into a regular workshop by extending the coverage to social media.

Using the tried and trusted ‘Ronseal’ approach we came up with ‘Introducing Social Media for Small Business’ as the title.

So far I have the run the workshop twice, with more to follow on 15 and 29 May. It has proved popular, but I am struggling to fit everything in to the two hours available. Social Media is such a big topic and the platforms continue to grow, with Pinterest being the latest hot topic.

Here are my top twelve tips for Social Media success:

  1. Try to limit to 30 minutes a day
  2. Keep it professional – you might go viral in a bad way
  3. Keep an eye out for new services
  4. Try to measure results
  5. Cull any activities that don’t help your business
  6. Try to stay focussed – keep away from the Lolcats
  7. Be a person online – but not too personal
  8. Always try to add value
  9. Don’t just lurk – contribute
  10. Try to be ‘marketing lite’ – avoid spamming
  11. Have a consistent brand / name across your social media platforms
  12. Have fun with it

I recently posted my workshop slides onto Slideshare and was surprised to discover that I already have had 127 views there.


4 thoughts on “Introducing social media for small business

  1. Annabel

    Great seminar on Wednesday (iff much too short – I do hope those of us who have attended one of your 2 hour seminars will be allowed to go on a longer one, like a one-day one, in future if you arrange one!)

    Did you see the article in the FT business section today on social media? (I read the paper version, I think it was page 19 – hopefully this
    b344-00144feab7de.html links to it) ? It is about a suggestion that Facebook may be losing younger users to some of the newer social media platforms – especially as their parents’ generation use it (although Facebook itself does not seem to agree this is happening)? I thought the article was quite interesting. Of course, from Facebook’s point of view, the suggestion itself could be viewed as potentially negatively impinging on its business. But I think it is certainly true that particularly for the younger generation, interest in particular products sometimes waxes and wanes – and sometime waxes again. In a quite different field, I always thought hula hoops were great, and I was interested to see them making a resurgence recently..

    (Feel free to edit by cutting e.g. the last few sentences should you wish to publish any of this – apart from “iff” which is of course intended as “iff” and not “if”.)

    1. ninfield Post author

      Thanks Annabel
      I hadn’t seen that FT article.
      I wonder if it is simply a matter of Facebook becoming too successful, and so no longer cool for youngsters.


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