For many small business their website is the key element of their marketing strategy. So I am often surprised just how poor some of these are. One of the worst consisted of white text on a bright red website which meant I couldn’t look at it for more than a few seconds without hurting my eyes.
So as well as emphasising the importance of a blog in bringing in visitors, I always encourage people to get a professional looking website that matches their product or service.
Dana Elemara’s Arganic website is an excellent example of how to use high quality photos and illustrations along with consistent page design and text fonts.
Which brings me to Sarah Warsop the British Library’s jewellery designer in residence. My colleague Fran Taylor our Marketing Manager for Creative Industries has been helping Sarah to discover inspirational collection items in the library.
My job has been to help Sarah develop the business side of her creative activities.Her previous website was more focussed on her dance practice and her other creative projects. She wanted a site that would be easy to setup and maintain, and to better show her amazing jewellery designs. And of course I suggested she include a blog.
So I was really excited to see this week that she had taken the plunge and moved to a new site using SquareSpace. In my opinion the result is simply stunning. http://sarahwarsop.com/
