For many small business their website is the key element of their marketing strategy. So I am often surprised just how poor some of these are. One of the worst consisted of white text on a bright red website which meant I couldn’t look at it for more than a few seconds without hurting my eyes.
So as well as emphasising the importance of a blog in bringing in visitors, I always encourage people to get a professional looking website that matches their product or service.
Which brings me to Sarah Warsop the British Library’s jewellery designer in residence. My colleague Fran Taylor our Marketing Manager for Creative Industries has been helping Sarah to discover inspirational collection items in the library.
My job has been to help Sarah develop the business side of her creative activities.Her previous website was more focussed on her dance practice and her other creative projects. She wanted a site that would be easy to setup and maintain, and to better show her amazing jewellery designs. And of course I suggested she include a blog.