Once again the Business & IP Centre had a stand at the Business Startup Show (this year bigger than ever and moved to Olympia). Although not quite the same draw as Caprice Bourret or Brad Burton, the session I ran with Julie Hall from Women Unlimited was full to bursting.
I always try and find some time to get around the exhibition and see what catches my eye. This year it was Telnames, a new service that claims to ‘create a mobile site that you own and control within minutes’. With the rapid take-up of mobile internet use, I can see the potential for a service like this. According to their website, by 2013 more people will use mobile phones than PCs to get online, and research indicates that 6 in 10 visitors will leave a mobile-unfriendly site.
The man I spoke to was an ex Yell employee, and explained that Telnames has ambitions to become a big player across Europe. I wondered how they would convince small business to pay for an additional service. His answer was simple – £14.95 a year all inclusive. My response was at that price it is a ‘no-brainer’, which by coincidence is the term they use on their home page.
It will be fascinating to see if this service really takes off in the way the salesman predicted.