The latest example according to David Sexton in the Evening Standard is the way e-book readers have allowed more women to read adult fiction. Apparently the lack of a racy cover and give-away title when reading a discretely packaged Amazon Kindle or Apple iPad, allows more and more women to indulge their tastes in public. No longer do they need to fear the snorts of derision or disapproving looks as they plough their way through the latest Bodice ripper.
E L James is a TV executive, wife and mother-of-two based in West London. Since early childhood she dreamed of writing stories that readers would fall in love with, but put those dreams on hold to focus on her family and her career. She finally plucked up the courage to put pen to paper with her first novel, Fifty Shades of Grey.
It is claimed 250,000 copies have already been sold in different formats, and has topped the New York Times Bestseller list.
So, the next time you see a fellow commuter looking a bit hot and bothered, it may not be due to the faulty heating system on the train, but caused by something hot and steamy in her e-book reader.