Blogging for fun and profit

wordpressSorry for starting with such a cliché headline, but I am conducting a scientific blogging experiment, more of which later on.

This post (my 509th to be precise) is about why I blog, and why any start-up or small business should seriously consider blogging.

This evening I am giving a talk as part of our Web in Feb series of events. The title is Business Blog – Live, and I am looking forward to some lively debate about the whys and wherefores of blogging for business.

I have already posted up my slides on Slideshare and am happy to share some of my key points below:

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Why do I blog?

  • By accident… the idea was to show a colleague how to blog
  • Because it works – 25% of traffic to the Business & IP Centre website – 200,000 hits in 4 years – comments and feedback
  • Because I enjoy it – writing about interest business ideas
  • It is easy… and free – well not quite, now I am paying $20 a year for an advert free WordPress
  • It is my memory of events and ideas – I want to be able to look back in a few years time
  • I believe it helps the reputation of the Centre… and hopefully mine too – only my readers can be the judge of that!

Blogger

Why you should blog

  • To build trust – ‘real’ people vs anonymous business – this is an increasing desire from customers
  • To build an audience – you can start before you business goes live – you might even attract some pre-launch orders
  • Increase SEO without the risk – Google loves blogs-hates cheaters so keep away from search engine optimisers with ‘magical’ properties
  • Drive traffic to your website – see Google above
  • Be seen as an expert in your field – requires insightful, quality content – but hopefully you will have this if you are starting a business
  • Reach a wider market – word of mouth referrals – one post might go viral

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  • With passion… and patience – wait at least six months for the numbers to come through
  • For your audience – you do know your potential customers likes and needs… don’t you?
  • Mainly about things related to your business – don’t stray too far off base
  • Headings must be ‘Ronsealed’ -
  • Regularly – a minimum of once a week
  • Content must be engaging / surprising / controversial / intriguing
  • Length must be ‘just right’ – somewhere between Stephen Fry’s blessays and Euan Semple’s The Obvious.
  • Leveraging your other social media channels – Twitter, LinkedIn, Facebook, +Google
  • Using your web domain if possible – to maximise traffic to your website
  • Promote using contacts and ‘Blogroll’
  • Measure using built in tools or Google Analytics
  • Handling comments and spam – to moderate or tolerate comment trolls

Ah yes, back to my scientific experiment. I want to prove that even by picking a popular title for this blog post, it will still soar up the Google rankings the minute it is published. Time to find out!

3 thoughts on “Blogging for fun and profit

  1. Lawrence Gilbert (@LawrenceGilbert)

    A few years ago the idea was introduced that every business needed a web site but blogging was the realm of youngsters and computer nerds. However that has all changed and I agree now that businesses really need to consider a blog (attached to their site perhaps) where they can show their expertise and increase PR.

    Reply
  2. Pingback: Your New Year’s resolution – a new website? « In through the outfield

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