Daily Archives: 21 February 2012

Blogging for fun and profit

wordpressSorry for starting with such a cliché headline, but I am conducting a scientific blogging experiment, more of which later on.

This post (my 509th to be precise) is about why I blog, and why any start-up or small business should seriously consider blogging.

This evening I am giving a talk as part of our Web in Feb series of events. The title is Business Blog – Live, and I am looking forward to some lively debate about the whys and wherefores of blogging for business.

I have already posted up my slides on Slideshare and am happy to share some of my key points below:

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Why do I blog?

  • By accident… the idea was to show a colleague how to blog
  • Because it works – 25% of traffic to the Business & IP Centre website – 200,000 hits in 4 years – comments and feedback
  • Because I enjoy it – writing about interest business ideas
  • It is easy… and free – well not quite, now I am paying $20 a year for an advert free WordPress
  • It is my memory of events and ideas – I want to be able to look back in a few years time
  • I believe it helps the reputation of the Centre… and hopefully mine too – only my readers can be the judge of that!

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Why you should blog

  • To build trust – ‘real’ people vs anonymous business – this is an increasing desire from customers
  • To build an audience – you can start before you business goes live – you might even attract some pre-launch orders
  • Increase SEO without the risk – Google loves blogs-hates cheaters so keep away from search engine optimisers with ‘magical’ properties
  • Drive traffic to your website – see Google above
  • Be seen as an expert in your field – requires insightful, quality content – but hopefully you will have this if you are starting a business
  • Reach a wider market – word of mouth referrals – one post might go viral

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  • With passion… and patience – wait at least six months for the numbers to come through
  • For your audience – you do know your potential customers likes and needs… don’t you?
  • Mainly about things related to your business – don’t stray too far off base
  • Headings must be ‘Ronsealed’ -
  • Regularly – a minimum of once a week
  • Content must be engaging / surprising / controversial / intriguing
  • Length must be ‘just right’ – somewhere between Stephen Fry’s blessays and Euan Semple’s The Obvious.
  • Leveraging your other social media channels – Twitter, LinkedIn, Facebook, +Google
  • Using your web domain if possible – to maximise traffic to your website
  • Promote using contacts and ‘Blogroll’
  • Measure using built in tools or Google Analytics
  • Handling comments and spam – to moderate or tolerate comment trolls

Ah yes, back to my scientific experiment. I want to prove that even by picking a popular title for this blog post, it will still soar up the Google rankings the minute it is published. Time to find out!

The UK Web Archive: an important resource for business

ukwa_logoOur Web in Feb month has got me thinking about the impermanence of so much internet content.

Companies put a great deal of useful information online, but rarely have a strategy for maintaining or persevering it. This is where the British Library comes in. Preserving the UK web is a natural extension of our traditional role of preserving UK printed material.

So if you are researching business that no longer exist, or blogs which have ceased to be updated, have a look at the UK Web Archive

Collecting since 2004, the UK Web Archive contains websites of cultural and research relevance relating to the UK. Its purpose is to collect, preserve and give permanent access to key UK websites for future generations. It is a selective and unique archive, built on nominations from subject specialists in and outside of the Library, alongside public nominations. With over 10,000 different websites, the archive is one of the library’s largest ‘born-digital’ collections.

The archive team have made searching easier by adding indexing terms (meta-tags) and added research tools such as Ngram visualisations.

You can read more about developments in the archive on their blog