Daily Archives: 18 October 2011

Baby Beamers another Success Story for the Business & IP Centre

Baby_Beamers_esther_smallBirgitte Lydum recently got in contact with some lovely comments about her experiences of using the Business & IP Centre.

I first went to British Library’s IP & Business Centre in 2009, when I realised that I needed help with pretty much everything to do with my business idea – a multi-configuration pram cover. I’d just moved past the point where I thought a good product idea was enough, and had realised that I was going to need to educate myself on many levels, before even hoping to succeed getting the product on the market.

So I signed up for seminars on the subjects of intellectual property, business plans, market research, marketing, business finance, a one-on-one with an invention specialist, a one-on-one with a successful entrepreneur, and three hours of free market research with a full report delivered to me – just to mention a few of the amazing services available. I also attended several brilliant networking events listening to and meeting various well known and inspirational entrepreneurs. Many of the people I’ve met at these events, fellow business owners I’m still in contact with today.

Baby_Beamers_logoI was blown away by the quality of the seminars, the staff’s helpfulness, and the amount of information available to me, all for free. I had no idea that there was so much to learn in this wonderful building, buzzing with ideas, creativity, enthusiasm and determination. A bit annoyed with myself for not discovering the place earlier I decided to go there whenever possible, to focus, to learn and to develop my business in the best possible way.

One day, when preparing my patent application in the quiet, clean and comfortable computer area of the centre, I was encouraged by a staff member to try a one-to-one with one of their Information Specialists, who in my case turned out to be Julie Simpkin. It’s without a doubt one of the best decisions I was to make for helping my business materialise. In just one hour Julie taught me so much more about what I wanted from my business than I’d ever be able to learn by myself, from a book or the internet.

For me, she had the effect of a really good business/life coach. We discussed my ideas for the product and the business, and gave me a lot of constructive and sincere encouragement. Julie was the one to suggest that I separated the company name (Baby Beamers) from the product name (SunSnoozer, instead of Baby Beamers Pram Cover), in case I wanted to add more products later. Good practical advice like all the other nuggets of brilliant advice I left with. She made me commit to my goals there and then by getting me to sign a to-do list for our next meeting, and I floated away from there, head and notebook crammed with new ideas, and a much better and clearer understanding of what it was that I wanted from my business.

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Baby Beamers

Baby Beamers Ltd was founded by Danish designer Birgitte Lydum, when she realised that a pram sun cover she had invented to protect her baby against the sun and make it easier for her to sleep, filled a gap in the market. After numerous prototypes, extensive market research and product testing the SunSnoozer is now available to buy. Other products to help make life easier for new parents are in development.

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Baby Beamers:

  • Encourages better sleep by eliminating bright light and visual distractions.
  • Allows constant view of baby, while still eliminating direct sun or wind.
  • 7 different configurations allow full protection no matter the wind/sun’s direction.
  • Easy access – no need to detach cover when lifting baby in and out of pram.
  • Can be left on the pram, saving valuable storage space. Machine washable.
  • Fits easily under rain covers, mosquito nets and any other pram accessories.
  • UPF 50+ (click HERE for test details, and further info on baby sun protection).
  • The ultimate no fuss, all-season, all-round pram accessory for new parents.