We are constantly telling our clients about the power of using video to market their product or service, as do our workshop presenters (Our Marketing Masterclass with Alasdair Inglis of Grow).
So it is wonderful to be able to show how our use of videos on YouTube has gained us nearly 250,000 hits over the last three years or so.
Very early on we created our own channel BIPCTV, and began posting recordings of our Inspiring Entrepreneurs events, and our success stories.
Having attended almost all of our events over the years, I am really pleased to see that my favourite speaker is also the most popular with nearly 23,000 views. I have to admit that having already seen Levi Roots and his Reggae Reggae Sauce on BBCs Dragons Den I was prepared to be disappointed. However, as a live performer with no script or PowerPoint slides, he was witty, charming and inspiring.
Another popular speaker is Sam Roddick, founder of the ‘erotic emporium’ Coco De Mer, and daughter of Body Shop legend Dame Anita Roddick. She describes herself as an activist first and accidental entrepreneur second.
I’m really looking forward to our next Inspiring Entrepreneurs event, Media Maestros next Wednesday 12 October from 6pm here in the British Library.
We have an impressive panel of industry experts, including: Matthew Rock, Jonathan Moules, Louise Third and Rob Pittam. We also have a special guest speaker Shazia Awan, founder of body enhancing underwear Peachy Pink and Max-Core.
Publicity is the key to getting new customers and a mention in the right newspaper, magazine or online social network can make all the difference. Getting noticed by the press can also sometimes help to reduce the costs in your marketing budgets.
Matthew Rock is founder & editor of Real Business magazine. He will lead the discussion and also give a summary of the latest media trends.
Shazia Awan is the founder of Peachy Pink and Max-Core. Her products are firm favourites with stylists and celebrities and she will talk about her experiences of gaining press attention.
Jonathan Moules, enterprise correspondent at the Financial Times
Louise Third, director of Integra Communications
Rob Pittam, television and radio correspondent, he was also broadcast presenter for the BBC Working Lunch programme
As the fortunate recipient of this award way back in 2003, I have an interest in who gets to win each year.
In 2009 I was pleased to see it go to Hazel Hall, who I have known for many years. And have always been impressed by her support and enthusiasm for her students at the Centre for Social Informatics in the School of Computing at Edinburgh Napier University. She has also been very active in promoting the potential of the information and knowledge profession. And has lead the implementation of the UK Library and Information Science Research Coalition. Hazel also won the SLA Europe Information Professional Award 2011.
Now in its 11th year, the international award recognises an individual who has made an outstanding contribution to the profession in the last 12 months.
A nomination could be for someone who has demonstrated best practice, led extensive project work, responded in an innovative fashion to commercial or economic pressures, or developed an information resource for an organisation and its users and clients.
The name of the winner will be announced at the Online Information Conference 2011 to be held in London in late November and the winner will be presented with the award at a reception at the end of the first day of the conference.
To nominate either yourself or a colleague, email editor Peter Williams. The entry, giving reasons why the nominee should win, should be no more than 250 words and include the name, job title and achievements plus contact details for the candidate and the nominee. The closing date is Monday 7 November.
The awards are organised by IWR magazine and Online Information Conference organisers, Incisive Media.