Monthly Archives: August 2011

A Land Rover for all seasons

The actual Defender that took us through the Serengeti

As regular readers of this blog will know, I am interested in niche products and markets. Previous examples include A cake slice with a musical difference and Luxury foods in terribly bad taste.

Driving to my parents house the other day, I notice an unusual garage by the side of the road in shape of a thatched house (The Thatched Garage). Even more surprising was the extent of the niche of their shiny objects filling the forecourt. Not just off road vehicles, or even just Land Rovers… they only sell the Defender model of Land Rover.

However, they have been doing very well thank you occupying this tiny niche for over twenty years.

Having recently spent two weeks on safari in Tanzania, I have new found admiration for the sturdiness and off-road capability of this particular product of the Land Rover factory. After hours of pummeling on corrugated and rocky roads, I fully expected the vehicle to start shaking itself to pieces. But our driver had spent ten years driving the same car, and explained that all it needed was a thorough service after each adventure to be as good as new.

History in an Hour – another of our Success Stories

History-in-an-HourAfter my post Here’s one we helped earlier – Seasoned culinary courses, I’ve heard from another client of the Business & IP Centre who has gone on to great success.

Even better, History in an Hour is the brainchild of a librarian.

Rupert Colley had the idea ten years ago, but with the encouragement of his partner Annabel and help from the Business & IP Centre, he finally made a success of it.

The value of the idea has now been recognised by international publishing house Harper Collins, who recently purchased the e-book series from the Rupert.

Annabel kindly sent me a note saying;

“… had it not been for the Business & IP Centre, I wouldn’t have had the idea or the confidence to know where to start in registering a trademark for “In An Hour”, which meant that this became also an asset purchase, not just a straight multi-book licensing deal.”

Rupert also sent me a note to say they are having a summer sale. For the month of August 2011 only, the apps are 69p –  iBooks 49p – Nook 99c and Kindle 98p or less.

History-in-an-Hour-wide

HarperCollins Signs History in an Hour Ebook Series

In a major new acquisition HarperCollins has purchased the History in an Hour e-book series from the company founder and author Rupert Colley. The deal was set up by Scott Pack and the books will be published by Arabella Pike at HarperPress.

History in an Hour is a series of e-books and apps that summarise key areas of world history in digest form, with each title taking no more than sixty minutes to read. From World War Two to Black History, from American Civil War to the Reformation, History in an Hour titles have been a permanent fixture in the Apple bestseller lists since September 2010, often with 3 titles in the top ten or five in the top twenty. They recently came out on Kindle as well. The History in an Hour website and blog can be found at: www.historyinanhour.com

Scott Pack says: “When I saw these e-books topping the Apple iBooks charts I was intrigued as I was pretty sure they weren’t from a major publisher. I downloaded one and was really impressed, it did exactly as it promised. I was amazed to discover that they were all the work of a librarian from Enfield creating them in his spare room. I was determined to snap them up before anyone else did.”

Rupert Colley comments: “History is fascinating but it can also be daunting – huge books, a huge choice and endless websites. My aim with History In An Hour is to make it less daunting and more accessible whilst still providing a quality read. I want to offer readers a starting place in their historical reading; a platform on which to build. Now, with HarperPress, we can take it to a new level and spread the word – that History is exciting.”

HarperPress will launch the series on 4th August with six titles. A further seven will follow in October. All existing books will be rebranded and an ambitious programme to grow the series will include titles on the fall of the Roman Empire, the Gunpowder Plot, the Vietnam War, Castro and the Wars of the Roses, as well as an extension of the brand into other subject areas. More than one year on, History in an Hour is still topping the charts with World War Two in an Hour currently number 15.

Arabella Pike comments: ‘This is an incredibly exciting venture for HarperPress. In just over one year Rupert has, single-handed, created a superb brand offering great history for busy people – short, sharp, informative books to be read on a phone or e-reader perfect whilst enduring the daily commute to work. As a leading publisher of history, we intend to work with Rupert to build this pioneering series to publish some terrific titles, show how historical content can be refashioned to suit the digital age, and open up a whole new generation of readers to the delights of history.’

Launch titles:

  • World War Two
  • The Cold War
  • The Afghan Wars
  • The Reformation
  • Henry VIII’s Wives
  • Nazi Germany
  • October titles:
  • Black History
  • 1066
  • Hitler
  • Ancient Egypt
  • American Slavery
  • The American Civil War
  • The World Cup

Seeing red over the Red Shoes

	AttributionNoncommercialNo Derivative Works Some rights reserved by pixieclipxI’m no fashion expert, but there seems to be something about red shoes.

They feature in a typically grim Hans Christian Andersen fairly tale, in which a vain girl is punished by a pair of red shoes which refuse to stop dancing, even after she has her feet amputated.

This inspired one of my favourite films from the 1940’s by the great Powell and Pressburger, and more recently an album by singer songwriter Kate Bush.

Now they are featuring in a trademark dispute between two haute couture fashion houses, Christian Louboutin and Yves Saint Laurent. Christian Louboutin loses round one of red sole battle with Yves Saint Laurent.

Christian Louboutin’s whose shoes have a distinctive red sole, was suing Yves Saint Laurent for using the same colour on the bottom of its footwear.

US judge, Victor Marrero, has denied Louboutin’s request to block sales of  ‘copycat’ red soled shoes from YSL’s 2011 collection.

Marrero wrote in his ruling:

‘Because in the fashion industry colour serves ornamental and aesthetic functions vital to robust competition, the court finds that Louboutin is unlikely to be able to prove that its red outsole brand is entitled to trademark protection, even if it has gained enough public recognition in the market to have acquired secondary meaning.’

Mr Louboutin is seeking more than $1million damages for alleged infringement of his ‘Red Sole’ trademark, claiming that he was the first designer to develop the idea of having red soles on women’s shoes.

YSL hit back, with their court papers stating ‘Red outsoles are a commonly used ornamental design feature in footwear, dating as far back as the red shoes worn by King Louis XIV in the 1600s and the ruby red shoes that carried Dorothy home in The Wizard of Oz.’