Having just returned from four days tramping along the South Downs Way along the Sussex coast, I am pleased to report that I managed to avoid thinking about work for almost the entire time.
However, two very different experiences as a customer reminded me of the importance of this aspect of business.
During our two days in the White Hart Hotel, one of the smarter hotels in Lewes, we only managed to get one smile and genuine interest of expression in us as customers.
This was in stark contrast to the The Star Alfriston, where every member of staff (even the room cleaner) was welcoming and friendly, and appeared to be genuinely concerned that our stay was a pleasant one.
So, even though the Star charged less for their rooms, our experience was at least twice as pleasurable. And of course, I will be happy to recommend this establishment to friends and family, whereas I will be suggesting they find an alternative place to stay in Lewes.
Having recently discovered Trip Advisor, I thought I would have quick look to see how the hotels ranked. The Star in Alfriston scored 4.5 stars out of five, on 56 reviews, while the White Hart scored 2 stars, on 101 reviews.
To quote Stan Lee, Nuff Said!