The most important activity for any start-up (or existing business come to that) is research. If you don’t understand your customers, your market, or your products properly, you will make mistakes. And these could cost your business.
With this in mind, it looks like Guandong Enterprises ltd failed to do their research when producing a piece of memorabilia to celebrate our forthcoming royal nuptials. Although the names are correct on the ‘Royal mug’, the image is of red-haired Harry, instead of his older brother, less colourful brother Will.
Ironically although this mug is not likely to be a best seller, its value is going to go sky-high due to the mistake.