Join our Facebook tagathon and win a Squid London umbrella

This week we are celebrating some of the wonderful products made by our success stories, who we have helped in the Business & IP Centre. Each day there will be a chance to enter our competition to win one of their innovative products on our Facebook fan page.

We have made it easy to enter.  Just keep an eye on the Facebook fan page,  and at some point during the day we will post a photo of the ‘Business & IP Centre product of the day.’

When the photo of the item appears, tag it with your name, and at the end of the day we will randomly select a lucky winner who will be sent that item in the post.

We are kicking off with one of my favourites, an umbrella from Squid London which changes colour in the rain.


Are you fed up by the rainy days?

Imagine you are walking down the street, it starts to rain and your ordinary black umbrella interacts and changes colour in the rain, creating a walking piece of art – called a ‘wearable piece of art’ by Time Out New York. The inspiration came from Jackson Pollock who dripped and splashed paint onto white canvases creating a spectacle of colours.

Emma-Jayne Parkes and Viviane Jaeger are the co-founders of SquidLondon, an innovative product design brand based in London. The Squidders won several awards including the Deutsch Bank runners up, the Creative Enterprise Winner and People’s Choice NACUE and the Smarta 2010 award.

Currently SquidLondon stocks its Squidarellas in 8 major cities including London, New York Paris and Tokyo and work with significant artshops including Tate Museums, MoMA New York, the Saatchi Gallery and ArtBasel. The Squidarella has generated some excitement and publicity at BBC Radio, BBC Television and was voted in to the top 5 products in Instyle US.

The Squidders brighten up the wet and gloomy days. A simple idea, a fun gift – who does not have an umbrella? Come squidding along!

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