I have to admit that I am not a big fan of the way our lovely language so often gets mangled to create handy marketing terms. The latest to come to my attention in the business start-up world is ‘mumpreneurs’.
However, putting those misgivings aside, these enterprising women are particularly impressive in the way they are able to combine the demands of looking after their children, as well as what can be a much more demanding dependant – their business.
Just recently they have been getting a lot of attention in the media, with a whole week of coverage on BBC Radio 4’s Woman’s Hour.
Even my local paper The Mid-Susssex Times had a feature article with one of their traditionally feeble headlines – ‘After the school run we network!’
The article is about the one year old Brighton based Mumpreneurs Networking Club, founded by Nicky Chisholm and Sarah Guiel. According to Debbie Mann who now organises the Burgess Hill and Crawley areas, sharing the experience of being mums is important.
‘It doesn’t matter if little Jack is running around screaming for a biscuit because everyone is in the same situation.’
It was nice to read that the club is not exclusive and allows non-mums and ‘even the odd man’, to go along.
As Debbie points out, ‘networking is an important part of any small or medium enterprises, but especially to sole traders who are often the head of sales, PR, marketing, accounts, admin, IT, social media, manufacturing and so on.’
I’m not sure they have necessarily picked the best web address for the group if they are wanting to reverse some of the stereotypes of women networking. However, it certainly is memorable, which is important from a marketing perspective – www.agoodgossip.co.uk