Business tips from Father Christmas: The festive entrepreneur pops into Smarta HQ for a little chat

Trust Smarta to go to the ‘main man’ for advice at this time of year. Yes, they have tracked down Father Christmas and videoed his top four business tips.

Interesting to hear that he has adopted Sat-Nav to help Rudolf find those tricky addresses.

In summary his key points to remember are:

1. Cash flow – lack of it is still the number one business killer.

2. Make your business and brand special so it stands out from the competition.

3. Use social media to spread the message and interact with customers.

4. Try to keep your staff motivated and happy.

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