Smarta are great at finding engaging ways to talk about entrepreneurship.
This example using Paris Hilton is an excellent case in point.
Go to the Smarta website to see the full story Five business tips from Paris Hilton
Paris Hilton: heiress, celebrity, porn star, entrepreneur and permanent resident of the brat pack. Love her or hate her, Paris Hilton is one of the most successful celebrity brands of the past decade. She may be famous only for being famous, but she has made some canny business decisions to market herself. In February 2007, the Associated Press tried to curb Hilton’s fame by refusing to report her name for a whole week. Needless to say, the experiment failed. Here’s what business owners can learn from Paris Hilton.
Cash in on your connections
All publicity is good publicity
Create lucrative partnerships
Be seen on the scene