It is quite a special feeling when one of our clients from our Business & IP information clinics successfully brings their product or service to market.
In this case, Bob Bhatti had a meeting with my colleague Jeremy O’Hare, way back in November 2008. And he and his business partner Scott Lindsay have pursued their vision since that time, attending a range of our workshops and seminars. They also had an Ask the Expert session with our Inventor in Residence Mark Sheahan. And our commercial Research Service ran patent prior art and trademark searches to help in protecting the intellectual property of the product.
Yet again I am amazed that such a simple idea has not been seen before and wish Bob and Scott the best in their exciting business adventure.
What is JOT-it™
JOT-it™ is a handheld product providing maximum writing area on a standard A7 size recycled, pre-printed note pad. It is accompanied with a recycled mini pencil, a pound trolley token to release the shopping trolley from the trolley loan mechanism, has an embedded magnet on the rear for typical fridge attachment and an integrated clip on the rear to clamp the complete device to the shopping trolley handle bar. This feature also incorporates a high friction rubber pad to provide a robust attachment with minimum effort. All these supplementary items have moulded-in clips on the main body to keep everything organised and together.
With JOT-it™, individuals can generate a shopping list over the course of the week on the notepad using the mini pencil. This notepad is pre-printed with a checklist of the most popular grocery items whilst still leaving a generous amount of space to add additional items. When the user is ready to visit the supermarket, they can take the JOT-it™ along with them.
Once at the supermarket, the user faces another issue of finding a one pound coin to insert into the shopping trolley loan mechanism. The JOT-it™ provides a pound coin widget with a unique thumb grip feature allowing the user to grip the widget securely and remove it successfully each time. It is often found that coins once inserted are not easily retractable due to the minimum grip available.
The JOT-it™ can next be clipped to the shopping trolley handle bar and rotated accordingly to provide a good reading angle. There are no limitations to this adjustment. Again, the mini pencil ( which also has a holder on the front of the unit) can be used to mark off items if the user wishes to and once this shopping trip is complete, the user can dispose of the used leaf and start a new one for the next trip.