Understanding the value of your intellectual property – one day event

An almost universal issue for both start-up and existing businesses who we see in the Business & IP Centre, is their lack of awareness and understanding of the value of their intellectual property (IP).

Whatever your business, you will almost certainly have more assets than you know of. What about your name and  logo, your brand, maybe even the design of your products. Having a proper understanding of your IP means you can make it work for you as your business grows.

So my colleague Clare Harris has created a one day event designed to give practical advice on commercialising, financing and selling your IP.

Speakers range from legal experts to successful inventors, with a key note speech from Julie Meyer.

Julie is the Founder and Chief Executive of Ariadne Capital, an investment company which backs entrepreneurs.  Ariadne’s recent successes include Espotting [now MIVA], Kashya [sold to EMC], and Skype [sold to Ebay].  Before founding Ariadne, Julie founded First Tuesday, the leading network of entrepreneurs.   Julie is a World Economic Forum Global Leader for Tomorrow, an Ernst and Young Entrepreneur of the Year and a BBC ‘Dragon’.

The day will be chaired by Real Business magazine editor and business guru Matthew Rock.

Programme:
Patents, Trademarks, Copyright – What IP strategy should you adopt? – Robert Pocknell, Keystone Law

IP support services offered without charge by the British Library – British Library

IP support services offered by the Intellectual Property Office (IPO) – IPO

From invention to commercial success; a case study – Jim Shaikh inventor of the award-winning Yoomi bottle

Lunch
Selling IP to big business – Michael Addison, Proctor & Gamble

IP and investment – Julie Meyer, Ariadne Capital and BBC ‘Dragon’

Panel discussion, chaired by Real Business Editor, Matthew Rock

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