Wiggin’s Digital Entertainment Survey for 2010

Although we have free access to lots of expensive market research relating to digital entertainment here in the Business & IP Centre, it seems some generous folk just want to give it away.

Each year the kind people at Wiggin LLP law firm commission a report (pdf) from Entertainment Media Research and then make it available for free on their website. They survey 1,592 UK respondents, representative of the national demographic in May 2010.

Coming at 116 pages long, it contains some fascinating information. My favourite is how people would spend £1,500 on shiny new technology.

DIGITAL ENTERTAINMENT 2010

Introduction, methodology & sample profile
Headline findings
Detailed findings
Entertainment and digital activity audit
Future trends
Technology and device ownership
Cloud services
Platforms for watching movies / TV programmes
Willingness to pay for content
Social networks
Music sites & software
e-Books
Magazines
Mobile gaming & apps
Piracy

AcomprehensiveauditofentertainmentanddigitalactivityintheUKtoday,investigatingthebehaviour,trends,preferencesandattitudesacrossallformsofentertainmentactivity
•Thefindingsarebasedalarge-scaleonlinesurveyof1,592UKrespondents,representativeofthenationaldemographicconductedinMay2010
•ThesurveywascommissionedbyWiggin
•Readersarewelcometousedatainthisreportbutsuchusemustacknowledgethe2010DigitalEntertainmentSurveyfromEntertainmentMediaResearchadWigginasthesourcePleasenotethatpercentagesmaynotaddexactlyduetorounding

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