How to pitch your business

Irene Bejenke WalshFor any of you who have watched entrepreneurs pitching their business on the BBC’s  DragonsDen (or even better the Harry Enfield spoof version below), I’m sure you will agree it is often too painful to bear.

Fortunately we are introducing a workshop in the Business & IP Centre on this scary topic called the investor pitch, on Monday 25 January, and Monday 22 February 2010.

In this interactive workshop, participants will learn about the content of investor presentations as well as how to deliver effective pitches.

Specifically, the following topics will be covered:

• What are investors looking for?
• Targeting different investor audiences
• How to turn your business plan into an investor presentation that will make an impact
• Content of an investor presentation
• Individual presentation skills & delivery
• Pitching formats
• The perfect elevator pitch
• Creating rapport & trust with investors
• Live pitches & feedback

Having met the presenter Irene Bejenke-Walsh, founder of MessageLab, I am confident attendees will be in good hands. She has been coaching entrepreneurs and management teams for investor presentations and pitches for more than a decade. Her clients include the UK’s largest Business Angel network, London Business Angels, where she has coached more than 300 entrepreneurs pitching to the network in a real life “Dragon’s Den”, contributing to an increase in investment rates of over 30%. She also coaches early-stage companies entering the London Technology Fund competition as well as many small and large businesses seeking investment.

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