As I am sure you will be aware if you are a regular reader here, I am something of a fan of Leo Laporte and his one man TWIT.TV broadcasting corporation.

From his current output of fourteen netcasts, I currently subscribe to Windows Weekly (which was instrumental in my decision to skip Vista and go straight to Windows 7) and net@night co-hosted with Amber MacArthur from Toronto.

As a loyal listener from their very first netcast, I feel honoured to have been selected as their email of the week in the latest show.

Perhaps surprisingly the topic was the controversial  choice of typeface by IKEA the global furniture brand. To be more specific it was their recent switch from the traditional print fonts of Futura and Century Schoolbook to Verdana which was designed primarily for screen use.

Although this might seem a rather esoteric topic for a show about the Internet, both Leo and Amber have experience of designing websites. And of course they spend their lives using and reviewing newly designed sites and web based services like Twitter. Consequently they are well aware of the importance of screen design and the impact the choice of typeface has on this.

For myself, ever since being volunteered to create and edit a staff newsletter way back in 1992, in the early days of desk-top-publishing, I have been interested in the impact of type styles and fonts on readers.

My email to net@night was pointing to a fascinating discussion on the BBC arts program Front Row about the implications on the IKEA brand of their change of typeface.