How to lose friends and alienate people

http://preparednesspro.files.wordpress.com/2009/04/spam-in-a-can.jpg?resize=240%2C204No, not the rather irritating memoir by Toby Young about his failed five-year effort to make it in the U.S. as a contributing editor at  Vanity Fair magazine.

This is about adding people to mailing lists without their consent. As an early Internet adopter with my own domain name, I tend to attract a great deal of spam and have become somewhat blasé about it. Although I might feel different if I wasn’t protected from it (Spam lovely spam)

However as Rasheed Ogunlaru points out in his latest blog post How to lose business before you’ve won it… Pt 1, it is ‘rude, presumptuous, lazy and an invasion of privacy‘.

I agree with Rasheed, it is not only disrespectful of the customer relationship, it also risks falling foul of the The Telephone Preference Service and it’s email equivalents.

Also, these days business is all about establishing an ongoing relationship, and this kind of activity is unlikely to help this cause.

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