However the real challenge, and the real scope and need for change, is with existing traditional firms. For example carpet tile manufacturing. Well, having just watched an inspiring TED (Technology, Entertainment, Design) video, I think I may have seen the answer. Ray Anderson the CEO of global carpet company Interface outlines his vision for sustainable commerce, with their Mission Zero commitment to eliminate any negative impact Interface has on the environment by 2020.
He shows how they have increased sales and doubled profits while turning the traditional “take / make / waste” industrial system on its head.
Not only are they acting as a role model by proving how this can be done successfully, they are helping other corporates by developing a business model for them to follow.
The Interface model for sustainable business has emerged, one that guides our journey and from which other businesses can draw inspiration and design their own journeys. As we put the model to work within Interface, we set forth our vision and, imagining all it would take to realize it, developed the Seven Fronts™. We then put in place measurements, called Ecometrics™, to monitor our progress and keep us on our journey’s path. Learn more about the 7 Fronts of Sustainability.