This is the heading for an intriguing article in the latest issue of gadget obsessed Stuff magazine.
However, since then the mainstream press has started to pick up on it as a potential iTunes killer – Spotify declares war on iTunes.
It seems hard to believe that Spotify can already have six million tracks (including the very latest albums in full) and over a million members signed up to either its’ free advert supported service, or the ad-free subscription of £9.99 per month. Although the fact I am listening for free to the brand new album from the Yeah Yeah Yeahs as I write, proves the case.
Now it has gone one stage further by linking up with London-based online music store, 7Digital which has four million individual tracks.
This is yet another indication of just how revolutionary the Internet can be when it comes to both established and even novel business models. It took iTunes just six years to become the dominant player in music sales, currently accounting for 70 per cent of all online music sales, and selling six billion songs along the way.
However, Spotify was only launched in the UK in October last year and already has more than a million customers.
The lesson, is that if you are going to operate a web based business you can’t afford to stand still for a moment.