Daily Archives: 1 April 2009

The British Library is all a twitter about Yammer

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Although I like to think I have my finger on the pulse of Social Media, it took a colleague in our marketing department to introduce me to our Yammer page.

After a very short space of time we have 97 members and several hundred messages.

For those of you who are also new to Yammer, it is a micro-blogging tool for the enterprise, launched in September last year, and has already been nominated for the CNET Webware 100.

Yammer is a tool for making companies and organizations more productive through the exchange of short frequent answers to one simple question: ‘What are you working on?’

As employees answer that question, a feed is created in one central location enabling co-workers to discuss ideas, post news, ask questions, and share links and other information. Yammer also serves as a company directory in which every employee has a profile and as a knowledge base where past conversations can be easily accessed and referenced.

Anyone in a company can start their Yammer network and begin inviting colleagues. The privacy of each network is ensured by limiting access to those with a valid company email address. Information is never shared with third parties.

The basic Yammer service is free. Companies can pay to claim and administer their networks.

Yammer was founded by former executives and early employees of PayPal, eGroups, eBay, and Tribe. It is backed by venture capital firms Founders Fund and Charles River Ventures.

We have all worked at companies and understand the needs of companies to share information within a private network. We built the solution that we would want to use ourselves.