Thanks once again to Springwise for finding a business with a difference.
In this case it is fashion brand ARK from Northern Ireland, founded by 18 year old Cameron, who insists that the wearer of his clothes must undertake an Act of Random Kindness each time they are taken out of the closet.
I think Cameron explains it better than I can:
So I have this idea. I’d love you to join me in it.
I’ve started a clothing line with a purpose other than profit. The name, the movement, is ARK – Acts of Random Kindness.
The idea – one ARK every time the clothing is worn. That’s it.
Buy someone a coffee, give up your seat on the bus, help a drunk home. Any expensive ideas – send them my way, our profits could help. Just love – love everyone except yourself. You’ll see lives changed, including your own. Just love.
Change your world