This film version of the musical based on Abba music is now Britain’s biggest ever grossing film, overtaking the previous holder Titanic. To add to this impressive feat, over 1 million copies of the DVD were purchased on its release day, another UK record.
Having reluctantly watched said DVD on Christmas day, I have to agree that it has a remarkable feel-good factor. A combination of those annoyingly catchy Abba songs and a cheesy love story for young and old alike. The smile factor wasn’t even badly dented by Pierce Brosnan’s shouted version of SOS and a couple of other songs.
So this could be the next big market for those in creative world for our recessionary times.