Daily Archives: 21 November 2008

The Wattson goes global

wattsonIt was great to hear from Richard Woods (one of the co-founders of DIY Kyoto) last night at our Going Global event on the continuing success of the Wattson energy monitor. I first mentioned their product back in February of this year, soon after it had beaten the iPod nano into 10th place in the Stuff Magazine cool gadgets of the year awards.

They are now moving into the global market place with the help of ethically manufactured Wattsons from China. This has enabled them to reduce the price to a very attractive £99.95, which means they now have a three week waiting list.

It was interesting to hear how some of their customers have become addicted to the product with a couple of weeks, and become devoted to getting a blue glow (indicating a less than average use of electricity). Some use it to check to see if they have left any unnecessary appliances switched on as they leave the house.

One surprising change they had to introduce to their marketing was to include a light bulb in their photos for scale. It seems some some customers wanted to order a Wattson to replace their coffee table. Perhaps this could be a niche expansion of their product line.

Although Richard explained that the key to their success was to design a product that would be so desirable people would want to buy it, and then find out what it would be used for (the Apple iPod approach), I like the way they have very simply spelt out what this new product has to offer for the customer.

* I can save you up to 25% on your electricity bill
* I’m good for the environment
* I’m quick and easy to install
* I measure electricity in the whole house
* I can go anywhere in the home
* I use up to four watts and cost £4 a year to run