As you know from previous blog postings, I am interested in the impact of design on business and profitability.
Now the Design Council has created three new free guides to help start-ups and small businesses find and work with designers effectively, use branding to their advantage and create more successful websites.
All three guides are full of step-by-step advice, real-life examples and practical ideas other small businesses can learn from and put into practice.
The choices are ‘Finding and working with a designer’, ‘The power of branding’ and ‘Getting a great website’, the 30-page guides are available free at www.designcouncil.org.uk/smallbusinessguides
Over 25 case studies are included across the guides, showing how business-owners have overcome challenges faced by all small businesses, including Gü, Munchy Seeds, Kent Brushes, Ecobrands, Atlantic Hotel and Newmarket Race Courses.