Healthy marketing goes bananas

As a regular commuter and walker through London I am used to having flyers and more recently newspapers thrust in my face. Even more annoying are the chuggers (charity muggers) who seemed to have resisted attempts to control their behaviour.

So I was somewhat surprised to have a banana proffered in my direction as I was entering St Paul’s Thameslink railway station on Wednesday morning. Admittedly there was an accompanying leaflet promoting a special offer at L A Fitness, but what caught my eye was the sticky label on the banana extolling me to enjoy the healthy snack on them.

Associating a free healthy snack with a similarly healthy product or service makes good sense but is all too rare an approach to ‘bribing’ customers.

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